Brand lift studies can do more than just measure success—they can optimize your future campaigns. https://lnkd.in/dKW63Zc2 Adam Rossow, Group RFZ explains it how. #MarketingStrategy #AI #InfluencerMarketing #BrandStrategy #MarketingInsights #martech #martechedge
About us
MarTech Edge helps organizations understand the breadth of the Martech landscape and provide insights that organizations can integrate effectively into their marketing strategy and operations.
- Website
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https://www.martechedge.com
External link for MarTech Edge
- Industry
- Online Audio and Video Media
- Company size
- 11-50 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Tech Insights, Media, Tech Forum, Sales, Marketing, Digital Transformation, Online Publications, Content, Articles, and Tech News
Locations
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Primary
New York, US
Employees at MarTech Edge
Updates
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Tillo names Bill Warshauer as CRO for North America, leveraging his expertise to fuel expansion and enhance growth in the rewards and incentives market. Read the Latest full News - https://lnkd.in/dVtvnVX9 #Martech #MarTechedge #Tillo #GiftCards #Rewards #Incentives #Leadership #CRO #BusinessGrowth #NorthAmericaExpansion #CustomerEngagement #MarketExpansion
Tillo Appoints Bill Warshauer as Chief Revenue Officer for North America
martechedge.com
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Sourcepoint adds HbbTV support to its CTV CMP, enhancing cross-platform privacy management. Learn more about the expanded offerings and upcoming webinar. Read the Latest full News - https://lnkd.in/dpbKepXQ #Martech #MarTechedgev #PrivacyTech #CTV #ConsentManagement #HbbTV #Sourcepoint #OTT #DataPrivacy #Compliance #DigitalAdvertising #CTVPrivacy
Sourcepoint Expands CTV Consent Management with HbbTV Support
martechedge.com
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Bitdefender’s new service offers round-the-clock protection for YouTube and more, securing creators from account takeovers, fraud, and cyberattacks. Read the Latest full News - https://lnkd.in/dKQ8TpSe #Martech #MarTechedge #Cybersecurity #ContentCreators #DigitalSecurity #AccountProtection #Bitdefender #SocialMediaSecurity #AntiPhishing #HackingPrevention #InfluencerSecurity #OnlineSafety
Bitdefender Launches Security for Creators to Protect Influencers from Cyber Threats
martechedge.com
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Opera Ads integrates HUMAN’s pre-bid detection to secure CTV traffic and protect its omni-channel marketplace from digital fraud and bot attacks. Read the Latest full News - https://lnkd.in/d_QNZCEU #Martech #MarTechedge #Cybersecurity #CTV #AdTech #FraudPrevention #DigitalSecurity #OperaAds #HUMANSecurity #AdFraudDefense #ConnectedTV #AdvertisingIntegrity
Opera Ads Partners with HUMAN to Enhance CTV Security and Fight Fraud
martechedge.com
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Yoast introduces AI Optimize, enhancing content for better SEO performance. Available to Yoast SEO Premium users, it makes optimizing content easier than ever. Read the Latest full News - https://lnkd.in/dS8QPC8H #Martech #MarTechedge #Yoast #SEO #AIPowered #DigitalMarketing #ContentOptimization #WordPressSEO #SearchEngineOptimization #WebsiteVisibility #YoastAIOptimize #NewfoldDigital
Yoast Launches AI Optimize to Simplify SEO for WordPress Users
martechedge.com
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Braze announces a free trial and 'Braze for Startups' program to enhance customer experiences. Explore Braze’s features and gain access for 14 days or four months. Read the Latest full News - https://lnkd.in/dt6K6evM #Martech #MarTechedge #Braze #CustomerEngagement #MarketingTech #Startups #FreeTrial #CustomerExperience #BrazeForStartups #DigitalMarketing #MarketingInnovation
Braze Launches Free Trial and Startup Program to Boost Customer Engagement
martechedge.com
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Discover Mobi.AI IDS, a revolutionary AI-driven search tool that personalizes travel experiences with advanced recommendations. Learn more at Mobi.ai. Read the Latest full News - https://lnkd.in/d2JRgF3e #Martech #MarTechedge #AI #TravelTech #CustomerExperience #Personalization #GenerativeAI #HospitalityInnovation #MobiIDS #TravelIndustry #Technology #MarTech
Mobi IDS: Transforming Travel with Intent-Driven AI Search | Mobi.ai
martechedge.com
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Cineverse integrates LiveRamp’s Authenticated Traffic Solution into Matchpoint™ OTT, boosting advertisers’ reach and personalization with secure, privacy-centric tools. Read the Latest full News - https://lnkd.in/dNFP_FkS #Martech #MarTechedge #Cineverse #LiveRamp #AdTech #CTV #PrivacyFirst #AuthenticatedTrafficSolution #OTT #DigitalAdvertising #FirstPartyData #Personalization
Cineverse Integrates LiveRamp’s Authenticated Traffic Solution for Enhanced Privacy and Personalization
martechedge.com
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Aditude's acquisition of Hashtag Labs offers publishers advanced ad tech and SaaS solutions, maximizing revenue and control over monetization strategies. Read the Latest full News - https://lnkd.in/d_5VYydz #Martech #MarTechedge #Aditude #HashtagLabs #AdTech #ProgrammaticAdvertising #DigitalPublishing #Monetization #Acquisition #PublisherSolutions #SaaS #AdvertisingInnovation
Aditude Acquires Hashtag Labs to Revolutionize Digital Publishing
martechedge.com