Intuit Mailchimp

Our latest innovation in AI technology will soon be able to help you find revenue opportunities you didn’t even know existed. Introducing Intuit Mailchimp’s revenue intelligence, designed to help you find and win revenue from untapped sources in your sales and marketing funnels. Soon, our most advanced predictive and generative AI will be able to: • Recommend segments of customers to target • Generate ready-to-review branded content to drive conversions • Continuously analyze data to prioritize new opportunities and adjust to your goals • Benchmark your brand using AI trained on financial data from Intuit QuickBooks and marketing data from Intuit Mailchimp Find out more about our revenue intelligence here: https://bit.ly/45dZYL3 Features may be broadly available soon but represent no obligation and should not be relied on in making a purchasing decision. Product offers, features and functionality are subject to change without notice.

A software firm increased email open rates by 20% and sales leads by 31% and a financial services training company increased engagement by 10%. How? 🤔 If you were one of 400 senior marketers at Intuit Mailchimp’s From Here:To There conference, you already know the answer. In one case it had to do with adding CEO to the sender’s address and in another, a first name to the subject line. If you are curious about what else I covered, marketing news site B&T have recapped highlights from my session. Journalist Aimee Edwards has done a great job of revealing some of my secrets 🙃 “In a high-energy keynote at Intuit Mailchimp’s From Here, To There Conference, Bri Williams, managing director and behavioural expert at People Patterns, took attendees on a journey through time and behaviour, advocating that the core principles of marketing remain unchanged, even as the tools and technologies evolve.” 👉 Read the full article here: https://lnkd.in/gaKCtGyQ Thanks to Camelia Vasile 🌺 Sophie Dumont Elizabeth Elkington Claudia Lordao and professional photographer Sophie Geraghty for capturing some of the fun, along with Rattan Muttoo Renata Hjelmström Emma DiGiacomo Nidhi Sharma Kimberlin Education and others for their lovely feedback. Thanks also to Jillian Ryan LaShanda Jackson Michelle Taite Rania Succar and the Bearded Kitten team for having me involved. #behaviouralscience #emailmarketing #conversion

What do Olympics superfans, AI-influencers, and Adventure Cats have in common? They’re all featured on the latest episodes of the Subcultural podcast. Subcultural gives marketers unique insights into what makes the people at the core of these communities tick. By listening and learning, you can understand how to show up authentically within these spaces. In the latest episodes, you’ll hear from: 🥇 A die-hard Olympics superfan who chases the thrill of the Games across the globe 🤖 A virtual, AI-created “human” whose redefining what it means to be an influencer 😸 A mountain-climbing, river-swimming, outdoor-camping Adventure Cat and their nomadic father Join our host, comedian Alexis Gay, and special guest Dr. Marcus Collins, as they peel back the layers on these subcultures, offering you an unfiltered look into these communities. Listen wherever you get your podcasts.

Marketers: Chances are, you’re wondering how Apple’s Mail Privacy Protection may affect your marketing. It’s a good question! 🤔 Here’s what you need to know: • Mailchimp can tell which emails were opened by Apple MPP and which were not. You can exclude the impacted open-related metrics from your reports for emails sent on or after June 22 • Metrics impacted: - Opens - Open rates - Unique opens - Clicks per unique opens - Total opens • MPP can be used by anyone on an Apple device with email set up on the Apple Mail app • Opens and open-related metrics don’t apply to SMS Wanna dig in even more? 📈 Dive into our full help article. Link in the comments below.

Deloitte reports that 96% of the global organizations they surveyed use #AI in at least one major process or initiative. Source: State of AI in the Enterprise, 5th Edition, 2023

It’s Black Business Month, and to celebrate, we’re highlighting a few Black entrepreneurs who are unapologetically bringing boldness to business, and rewriting the blueprint for success to build an inclusive future. Follow along as we highlight bold, Black-owned businesses throughout August. For each spotlight, we’re using typefaces and glyphs designed by Tré Seals of VocalType.Co, a type foundry that introduces a diverse perspective from underrepresented design communities. You can learn more about how Tré works to increase diversity and empathy in the design industry through typography at https://www.vocaltype.co/

Marketing wins come in all shapes and sizes. So, our friends at Ad Age highlighted 3 concrete ways 3 different companies use AI to benefit their business. We recently tapped into the power of generative AI to personalize our “Clustomer” campaign imagery for various B2B audiences. Each image was created to represent a different segment of customers based on their type of business. The result? A more personalized approach that increased unaided brand awareness by 42% and positive brand perception by 28%. See how brands are using #AI to empower their marketing in the full Ad Age article. 🔗 Link in the comments below.

Set yourself up for success ahead of the year’s biggest selling season. Join us for a free two-day virtual conference on September 10-11, 2024 with a world-class collection of: – Industry experts – Exclusive thought leadership panels – Engaging skills workshops Get a head start on the competition before the holiday season arrives. 🔗 Register for Marketing Success Season using the link in the comments.

FROM: HERE, TO: THERE landed in Australia this week to engage and inspire Sydney’s marketing community. From interactive sessions and networking events to one-on-one account consultations, you could feel the excitement throughout the experience. Thanks to our amazing speakers for their passion and perspectives and everyone who helped make it a great day. Until next time, Sydney!

The wait is over! Introducing our Forward Awards winners, representing the best in email marketing: Marketing Innovator of the Year: Gear Patrol Most Engaged Audience: Emily Ryan 👩🏻💻 Outstanding Personalization in an Email Campaign: NASA Jet Propulsion Laboratory Solar System Ambassadors Best Revenue-Driving Campaign: Happy People Pickleball Thank you to everyone who applied, and congratulations to our four amazing winners. Learn more about them and stay tuned to hear more about their innovative email marketing strategies: https://lnkd.in/gSat3HxK