Gong

WANT TO 3X YOUR REPLY RATE? Here’s how: Personalize your emails based on *buyer activity*. We analyzed 30,000 prospecting emails… And found sellers who craft highly relevant emails based on buyer activity 3X their replies and the number of meetings booked. Whether it’s intent data, marketing activities, or previous interactions with sellers, unlocking visibility into the journey your prospect has already taken provides context to tailor your message and CTA. It also allows you to prioritize warmer leads. The pages they visit and the content they download reveal the challenges they’re trying to solve. Use this data to deliver a compelling value proposition of how your offering can help. Ditch that generic template and give it a try for yourself.

PEOPLE FIRST ☝️ The BEST leaders know that their job isn’t just to lead — it’s to inspire and support their people. Corporate Traveler USA’s Global Chief Customer and Chief Sales Officer, Amanda V., shares her top learnings on how to keep your team feeling supported, valued, and motivated. So they can do their best work. It’s all on the latest episode of Reveal: The Revenue Intelligence Podcast. Check out the full episode now at podcast.gong.io or wherever you get your podcasts.

ENABLEMENT, WE FEEL YOU It can be hard to tie your latest initiative to key business outcomes. But now, proving how your initiatives have improved win rates is easier than ever. Gong’s latest playbook shows you how to use AI to prove your change programs’ value AND make sure your programs aren't among the 70% that typically fail (McKinsey). Ready to prove how your programs drive pipeline and support seller productivity? Grab the playbook here: https://lnkd.in/gYkkNQDH

GONG MARKETERS TAKE MEXICO CITY 🇲🇽🌮 Last month, the marketing team got together an epic off-site. From brainstorming sessions to bonding over street tacos, the marketing squad soaked up the inspiration and brought the heat. #GongsterLife

MASTERFUL OUTREACH “When you're fighting for the attention of a British CRO at a target account.:” - Kyle Willis We love to see it, Kyle! 😂

RETWEET Hey Colin Burns, thanks for the shout! 💜

CALLING ALL CS LEADERS This one’s for you. If you’ve struggled to identify at-risk customers before it’s too late, you’re not alone. We all know there’s no silver bullet for increasing retention rates, but CS leaders can use AI to get the information and alignment needed to get ahead of churn before it begins. Check out our blog to learn how we use Gong to mitigate risks and increase customer loyalty ➡️ https://lnkd.in/g98S64Nu

96% OF SALES EMAILS GO UNANSWERED Here’s how to cut through the noise: Speak *directly* to prospects’ pain points, motivations, and desired outcomes. Getting that intel is easier said than done. Thankfully, conversation intelligence can help your team identify exactly what to say and when. Get our latest guide to learn how to: ✅ Use conversation intelligence to craft personalized outreach ✅ Transform sales engagement workflows with AI ✅ Book more meetings and close more deals This kid (below) figured it out. You’re next. Grab your copy here: https://lnkd.in/gqEGqJ_Y

THE COMPETITION IS HEATING UP Since 2022, the average number of competitive mentions has increased by 57%. While your solution might have been the obvious choice in years past, buyers may now be settling for a less expensive option that meets most of their needs. The good news is that the timing of when competitors are mentioned plays a large role in how they shape deals. When competitors are discussed early in the sales cycle, it’s a positive signal that the buyer really intends to buy. They know other players in the space and are most likely educated about your offering and the problem it solves. On the flip side, if competitive mentions happen in the late stages of a sales cycle (e.g., during negotiations), the deal is under threat, and the odds of closing the deal decrease. With complete visibility into the context of these competitive scenarios, sellers can improve their win rates while avoiding a “race to the bottom.”

ALL YOU NEED TO DO IS ASK Tired of spending time on tasks that pull you away from selling? To get precious time back, all you need to do is ask. We’ve compiled our reps’ most ESSENTIAL Ask Anything prompts. They’re tried and true. And now you can use them to get the most out of the Ask Anything feature, too. It’s got proven prompts to help you: - Analyze calls in depth - Reflect on your call performance - Mitigate risks - Build a compelling business case - Prepare for calls Ready to unlock the full potential of your customer interactions? See the prompts here: https://lnkd.in/grCwfqR8