FreeWheel

What factors do advertisers need to consider to set up their live programmatic campaigns for success? This checklist will help you with setting expectations and testing your tech infrastructure before primetime, pre-approving creative and striking dedicated deals for improving ad delivery, and setting goals and baking in flexibility with your campaign guidelines. Download the full checklist here: https://bit.ly/3YAjNuS

“We’re all set out on the Client Experience team to solve really complex challenges, and we need that diversity of thought.” - Jess Stubbs, Senior Director of Client Experience, Comcast Advertising Explore allyship in action with Jess and Tony from our Comcast Advertising CX team. Since day one, they've been committed to creating equitable processes, checking biases, and ensuring inclusivity for all candidates.

Programmatic is lowering the barrier of entry to live sports advertising, bringing in a large number of new advertisers that previously didn’t have the resources or budget to secure media during the Olympics. Our Chief Product Officer David Dworin spoke with AdExchanger about how FreeWheel is helping to power the marketplace and the advantages for advertisers leveraging programmatic for the #ParisOlympics.

At our recent Premium Programmatic Summit in NYC, Xenia Kirilyuk, Sr. Product Manager, Innovation & Partnerships for Albertsons Media Collective, sat down with Beet.TV to discuss how they are bringing expertise from a retail media perspective into the CTV industry. See more interviews in our leadership series with Beet here: https://lnkd.in/enajn9PB

More evidence for the power of LIVE to connect with audiences! Just a few days into the Olympics, there are already strong results for advertisers. According to Cynopsis Media, "Advertisements during the Paris Olympics on NBCUniversal are providing +18% higher attention, +33% greater message recall, and a +67% increased likelihood to search on linear than competitive broadcast/cable television." The Games are also offering impact for advertisers across the key categories of auto, restaurants, and movie studios. Olympics viewers are: 🚙 +24% more likely to be in the market for a car than the total population, with Paris Olympic auto advertisers already seeing a +52% greater incremental brand search 🍕 +79% more likely to visit casual dining restaurants than the total population, with Paris Olympic restaurant advertisers earning +50% higher intent to visit 🍿 +38% more likely to be moviegoers, with Paris Olympic advertisers seeing a +25% higher movie title recall and +37% higher intent Read more: https://bit.ly/3WKCcne

"I think that we can really find a way to make video serve into all these brands in a way that it never has before." At our recent Premium Programmatic Summit in NYC, Comcast Advertising's Karen Babcock joined Beet.TV for our leadership series to reveal how retailers are organizing — and scaling their data alongside the rise of programmatic in CTV. #FreeWheelSummit

Three ways an always-on tech platform can help drive success in today's changing TV landscape, from Scott Collins, the new Head of U.S. Commercial Sales and Operations for AudienceXpress 👇

The nominations are in and we’re proud to announce that FreeWheel has been shortlisted in the ‘Best CTV Campaign’ category in VideoWeek's 2024 European Video Awards 🎉 We’ll also be defending our title as ‘Best Video Ad Server’ in Europe following our win at the awards last year. Here’s to expanding our collection! 🏆

We're ready to support a streaming marathon for the Summer Olympics in Paris, enabling programmatic buying for the first time for targeted ad-serving. Our premium programmatic capabilities can: - Increase reliability and confidence that ads will run as planned - Enhance fill rates and monetization for publishers - Provide greater access for new advertisers who leverage programmatic - Enable a more personalized ad experience for viewers with fewer repetitive ads Learn more: https://bit.ly/4cMnSjT

Strata has launched the next generation of its buyside technology platform built to unify the media ecosystem. The new solutions revolutionize digital media stewardship while transforming traditional media planning and buying to be transacted more like digital. Learn more: https://bit.ly/4cTY9Gb