🔍 Our new monthly poll helps us understand you better. Your feedback drives our efforts to address the issues that matter most to you. Take a moment to see what 4A’s Wants to Know this month and share your perspective. Your insights shape the future of our industry. Click here to fill out: https://lnkd.in/erZGB7GA #4AsWantsToKnow #MemberFeedback #IndustryInsights #AdAgency #4AsTeam
About us
The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.
- Website
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http://www.4as.org/
External link for 4A's
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1917
- Specialties
- leadership, advocacy, guidance, and consulting
Locations
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Primary
25 W 45th St
16th Floor
New York, NY 10036, US
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1707 L Street NW, Suite #600
Washington DC, 20036, US
Employees at 4A's
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Brian Duggan
Founder: Citizen Science for Health; patient advocate for brain health. Also founded: Agemarker.com, Building Alliances, ConferenceBites. Background…
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Jeanette Palmer
SVP, Member Engagement & Development, Eastern Region
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Barry Wacksman
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Michelle Edelman
Partner l CEO at PETERMAYER
Updates
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🚀 Free Webinar Alert! Don’t miss a special Meet & Greet with Amol Waishampayan, Chief Product Officer at fullthrottle.ai, moderated by Kevin Freemore, SVP, Media, Tech & Data at the 4A’s. Learn how fullthrottle.ai's cutting-edge marketing activation cloud is transforming the industry with 1st-party data solutions that drive premium audience curation and deliver measurable, impactful business outcomes. 📈✨ Get ready to step into the future of media with the next-gen https://bit.ly/476rgUF Media Agent! 📅 Date: Tuesday, September 17 🔗 Register Now: https://bit.ly/4743toh #4AsWebinars #FirstPartyData #DataDrivenSolutions #MediaMeasurement #AI #GenAI #NextGenTech
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The Mosaic Awards celebrate those in the advertising community who advance our understanding of the multicultural market and champion diverse and inclusive practices. Congratulations to the well-deserving award winners, and a proud shout out to 4A's members among them! Congratulations! ✨ FCB Chicago (Integrated Creative Campaign "Banned Book Club") ✨ Ogilvy (DEI Student Programs Ogilvy School of Creativity) ✨ dentsu (Excellence in Supplier Diversity "More Than That with Gia Peppers") ✨ Omnicom Health Group (Workforce Inclusion) ✨ VML (Mosaic Champion - Individual) ✨ Omnicom Health Group (Mosaic Champion - Organization) ✨ FCB New York (Allyship to Advocacy "Dreamcaster") ✨ VML (Data-Driven Transformation "Honda Scenic Audio") ✨ Walton Isaacson (Agency of the Year) More on American Advertising Federation: https://bit.ly/3z9AdA8
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🎉 Please welcome Arima as a 4A's Partner Member! Arima is a data science platform that produces self-directed Marketing Mix Models and media planning tools based on synthetic data. Arima offers unlimited models at one price, giving you full control. With a faster, cheaper and flexible approach, you're in the driver’s seat. The platform simplifies complex math by leveraging the cloud—just upload your data, click, and go. Now, MMM is accessible for all brands, regardless of budget. Not a 4A's member yet? Learn more about the exclusive benefits of joining us as a partner member: https://bit.ly/4gj6LrU #4As #NewMember #PartnerMember #Worksome #TalentManagement #IndependentTalent #Freelancers #BusinessSolutions
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How do you create meaningful change and build trust in a community? Find out in our session recording from StratFest 2023, featuring Vaseline's powerful 'See My Skin' campaign. Edelman’s Chief Strategy Officer Melle Hock and ECD Megan Skelly share how Vaseline reconnected with the Black community by creating the first-ever database of skin conditions on skin of color. This initiative tackled a significant gap in healthcare by helping individuals find culturally competent dermatologists and healing their patient journey. Key takeaways: ✨ How Vaseline addressed the lack of representation in search results for skin conditions on non-white skin ✨ The impact of creating trusted partnerships with Visual DX and HUED ✨ Inclusivity fosters trust and emotional resonance Watch the full session and learn how purpose-driven work can create transformative brand impact: https://bit.ly/47xOTWF Subscribe to 4A's Channel for more inspiring stories. And catch more inspiring sessions in person at StratFest 2024 on October 1 in NYC: https://bit.ly/3S6ekrt #HealthcareEquity #StratFest2023 #StratFest #4Asevents #VaselineSeeMySkin #4AsChannel #YouTube
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"If anything, we should be grateful that AI is taking over some of the most mundane tasks, leaving us with the kind of work that can’t be automated: building relationships, driving innovation and coming up with those "eureka" moments that drive growth for agencies and clients," notes Jeremy Lockhorn in his weekly recap of the most relevant AI news for agencies and marketers. This edition takes a look at the ways in which AI is reshaping jobs rather than replacing them, new AI tools from Anthropic and Google, advancements in emotion AI, the mixed reactions to Oprah Winfrey's upcoming AI special and more. Don't miss getting your weekly does of #NoteworthyNews - check it out: #4AsNoteworthyAINews #GenAI #AInsights
NOTEWORTHY NEWS: OUR TAKE ON THE LATEST AI/GENAI NEWS
4A's on LinkedIn
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As notable brands back out of DE&I commitments, Cathy Chan Butler, 4A’s EVP of Talent, Equity and Learning Solutions notes that dropping the E to move forward with I&D, as some organizations are starting to do, is just as detrimental. In her op-ed for Campaign US, she underscores the significance and need for equity efforts, why both equity and inclusion are crucial for progress, the challenges to meeting equity goals and the emphasis the 4A’s places on all aspects of DE&I. "Moving forward, we’ll focus on three key areas in need of evolution and which align to our renewed mission: to empower and equip individuals and companies with unparalleled resources that accelerate careers," she says. Learn about the three areas of focus for the 4A's and 4A's Foundation. Read it on Campaign: https://lnkd.in/dXEKxrzs #DEI #diversity #equity #inclusion #talent
Equality for all: The 4A's commitment to save DE&I
campaignlive.com
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Excited to have David Matathia speak at #StratFest2024 and can't wait to see what this short poll translates to. Taken it yet? https://lnkd.in/eij4wPvG
Hello, #network. I have the privilege of speaking at the 4A's #stratfest in October and am looking for some insight from any/all ad and marketing-type brains. If you would be so kind, to take a few minutes and answer this two question survey, I would be incredibly appreciative: https://lnkd.in/erwAD5yr It's strictly for presentation usage and nothing is attributed back (not collecting any personal info). Thanks in advance.
Finding Common Language
docs.google.com
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🔧 Gear up to embrace AI and GenAI integration! The 4A’s AI/Gen AI Hub offers resources and recommendations 📘 drawn from our deep industry experience and leverages subject-matter expertise from the agency community. Equip yourself with the insights you need to stay current and competitive. 🚀 For more, visit: https://bit.ly/4d1qFpG
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This recent LBBonline - Little Black Book feature rounds up the AI and GenAI resources available to 4A's members. Check it out and take advantage of guidance and training tailored for agency professionals. https://bit.ly/3TcRD5t Not a 4A's member yet? What are you waiting for? Join a growing community of 600+ forward-thinking agencies benefitting from everything the 4A's offers: https://bit.ly/3Wc7h1H Check out the 4A's AI/GenAI Hub: https://lnkd.in/ebKbFztS #GenAI #AI #AInsights #4Asmembers #AIforagencies