ThePeopleSpace

Day 5 – Avoid the Hard Sell Trap 👋 Hey HR Vendors and Consultants! 📅 Welcome to Day 5 of our series on the 5 Biggest Mistakes HR Vendors Make When Marketing to HR Directors. 📣 Over 5 days we’ve been sharing insights from our bitesize educational email course designed to transform your marketing approach to HR directors. This series is compiled by Siân Harrington, editorial director of ThePeopleSpace, after researching 100 HR directors to discover what they think about the marketing and sales messaging they receive each day from vendors and consultants – and what content types they prefer. 🔍 Mistake #5: Being Too Salesy HR professionals are bombarded with sales pitches, making them wary of aggressive tactics. A hard sell approach can damage your brand reputation and miss opportunities for genuine connection. ✅ Quick Tip: Focus on building relationships, not just generating leads. Offer value first and engage in genuine conversations. Be patient and consistent to build trust over time. 💡 Each daily email in the course is bite-sized and can be consumed in the time it takes to drink a coffee. ☕ 🚀 The full course includes a detailed 24-page report that delves deeper into the preferences, challenges, and decision-making processes of HR buyers. It’s a treasure trove of insights, directly from HR directors. 💬 Endorsement: “This toolkit isn’t just another resource; it’s a direct line to what HR decision-makers truly need and prefer, all presented in a time-efficient format. And the best part? It’s free! This is a must-have for any HR vendor looking to enhance their approach." - Wayne Clarke, founding partner of The Global Growth Institute. 👉 Click the link in the comments to sign up for the full free educational email course and learn how to engage HR directors effectively without the hard sell! #HRMarketing #HRSales #HRVendors #B2BMarketing #LeadGeneration #HRConsultants

Day 4 – Don't Put All Your Eggs in One Basket 👋 Hey HR Vendors and Consultants! 📅 Welcome to Day 4 of our series on the 5 Biggest Mistakes HR Vendors Make When Marketing to HR Directors. 📣 Over 5 days we're sharing insights from our bitesize educational email course designed to transform your marketing approach to HR directors. This series is compiled by Siân Harrington, editorial director of ThePeopleSpace, after researching 100 HR directors to discover what they think about the marketing and sales messaging they receive each day from vendors and consultants – and what content types they prefer. 🔍 Mistake #4: Over-relying on Singular Marketing Efforts Relying on one major marketing initiative without follow-up or integration into a broader strategy can lead to missed opportunities and short-lived impact. ✅ Quick Tip: Diversify your marketing efforts and plan a range of interconnected activities. Repurpose content across various channels and align your messaging with the buying cycle. 💡 Each daily email in the course is bite-sized and can be consumed in the time it takes to drink a coffee. ☕ 🚀 The full course includes a detailed 24-page report that delves deeper into the preferences, challenges, and decision-making processes of HR buyers. It’s a treasure trove of insights, directly from HR directors. 💬 Endorsement: “I received top-quality insights and strategies, expertly written to help me build relationships with my target audience. It was the first learning intervention of this nature that I’ve tried and, for me, I liked the ‘bite-size’ approach it takes.” Colin Daniel, Partner, School for CEOs. 👉 Click the link in the comments to sign up for the full free educational email course and ensure your marketing efforts have a lasting impact! #HRMarketing #HRSales #HRVendors #B2BMarketing #LeadGeneration #HRConsultants

Day 3 – Build Your Brand Before You Pitch 👋 Hey HR Vendors and Consultants! 📅 Welcome to Day 3 of our series on the 5 Biggest Mistakes HR Vendors Make When Marketing to HR Directors. 📣 Over 5 days I’m sharing insights from our bitesize educational email course designed to transform your marketing approach to HR directors. This series is compiled by Siân Harrington, editorial director of ThePeopleSpace, after researching 100 HR directors to discover what they think about the marketing and sales messaging they receive each day from vendors and consultants – and what content types they prefer. 🔍 Mistake #3: Neglecting Brand Consistency and Awareness In the world of HR, reputation and trust are everything. Without a consistent brand presence, your engagement efforts may fall short, delaying sales cycles and missing referral opportunities. ✅ Quick Tip: Build consistent brand awareness through industry events and position yourself as a trusted advisor. Leverage success stories and peer recommendations to enhance credibility. 💡 Each daily email in the course is bite-sized and can be consumed in the time it takes to drink a coffee. ☕ 🚀 The full course includes a detailed 24-page report that delves deeper into the preferences, challenges, and decision-making processes of HR buyers. It’s a treasure trove of insights, directly from HR directors. 💬 Endorsement: "The HR Vendors’ Marketing Toolkit has been a game changer for me. It cuts to the chase – each lesson is quick, clear and to the point. The straightforward language and stellar content lead to actionable steps that I can apply immediately. The accompanying final report is a treasure trove of insights, directly from HR directors.” Wayne Clarke, founding partner of The Global Growth Institute. 👉 Click the link in the comments to sign up for the full free educational email course and start building a stronger brand presence today! #HRMarketing #HRSales #HRVendors #B2BMarketing #LeadGeneration #HRConsultants

Day 2 – Why Focusing on Features Could Be a Fatal Flaw 👋 Hey HR Vendors and Consultants! 📅 Welcome to Day 2 of our series on the 5 Biggest Mistakes HR Vendors Make When Marketing to HR Directors. 📣 Over 5 days we're sharing insights from our bitesize educational email course designed to transform your marketing approach to HR directors. This series is compiled by Siân Harrington, editorial director of ThePeopleSpace, after researching 100 HR directors to discover what they think about the marketing and sales messaging they receive each day from vendors and consultants – and what content types they prefer. 🔍 Mistake #2: Overemphasis on Features HR directors want solutions, not just a list of features. Focusing too much on features can make your product indistinguishable from competitors and fail to meet the actual needs of HR directors. ✅ Quick Tip: Translate features into benefits that add value or reduce burdens such as costs and complexity. Use data and case studies to back up your claims. 💡 Each daily email in the course is bite-sized and can be consumed in the time it takes to drink a coffee. ☕ 🚀 The full course includes a detailed 24-page report that delves deeper into the preferences, challenges, and decision-making processes of HR buyers. It’s a treasure trove of insights, directly from HR directors. 💬 Endorsement: “Over 6 days I received top-quality insights and strategies, expertly written to help me build relationships with my target audience. It was the first learning intervention of this nature that I’ve tried and, for me, I liked the ‘bite-size’ approach it takes. I benefitted from creating time in my schedule to read and explore the insights. As they’re delivered via email I now have them as a resource library should I get stuck in the future!” - Colin Daniel, Partner, School for CEOs. 👉 Click the link in the comments to sign up for the full free educational email course and learn how to make your messaging resonate! #HRMarketing #HRSales #HRVendors #B2BMarketing #LeadGeneration