SmartAssets

What makes an advertising image effective? Is it brand prominence and product placement? Or is it the perfect mise-en-scène, colour palette and mood? Perhaps it's a sum of all creative components tailored to your audience: https://lnkd.in/eEDdm5Bi

Cookies are dead. Long live cookies! The drama around Google's cookie decisions reached soap opera proportions before ending in something of an anticlimax. What does it all mean for marketers? Michelle Bai of CUE (Stagwell Marketing Cloud's audience insights platform) weighs in. https://lnkd.in/ekZUnaes

Vitaly Boitelet, co-founder of Stagwell’s gen-AI platform SmartAssets on his psychology and data sciences background, why creative teams are excited by the tool, and why he’s all about what audiences really think and feel. Read here: https://hubs.la/Q02Jxy1F0

In 5 minutes, Vitaly Boitelet, Chief Product Officer and co-founder, summarises his career, an obsession for understanding consumer mindsets, and where SmartAssets came from. Speaking with LBBonline - Little Black Book’s Alex Reeves to connect the dots on the importance of bringing #creative and #media together, Boitelet explains that creative teams have been the most intrigued about the benefits of SmartAssets. “Fulfilling our vision of connecting creative and media through data means we're finally providing data-driven evidence to support creative opinions. This last part is precisely why [creative teams] are so excited – to finally have a data tool built for and by them,” says Boitelet. Here's more on the inspirations of a Chief Product Officer, #creativeeffectiveness, and how to bring #AI into the fold for #content production: https://lnkd.in/e_pXBpCk

Meet Ms. "How Hard Can Graphic Design Really Be?” This talented brand strategist is great at broad concepts—though if she were dropped into Figma, she would likely return months later, exhausted and starving. But that won’t stop her from micromanaging the Creative team and expecting them to “do their image magic!” with zero advance notice ✨ . If this sounds familiar to you...there's hope. (And with SmartAssets, this unruly team member can even make asset tweaks herself, without driving her colleagues up the wall.) Read on for some other dreaded marketing & comms clichés & how they can be helped. https://lnkd.in/gz4J4KWJ

Branded noise or effective personalisation? Creative production leaders and #AI experts recently spoke with Ben Conway about the reality of large-scale #personalisation in this feature for LBBonline - Little Black Book. Here are just a few of our favourite snippets: 💡 Leveraging AI to give you critical feedback on your creative content. “Do your best to create the most resonant content by first truly knowing your audience. Then use gen AI as a surrogate for this audience. Have it react to your content and give you critical feedback,” Mike Creighton, Director of AI research and development at Instrument 👥 Realising potential by attributing importance to human expertise. “Achieving this dream necessitates a shift towards dynamic, adaptive content strategies, integrating human expertise with AI's capabilities,” Patrick Murphy, Founder and CEO at MurphyCobb. 📈 Concentrating on what drives the most value. “It’s difficult to be convinced of the incremental gains of going to the effort of creating hyper-personalised ads for one individual, in comparison to creating high-quality ads tailored for a specific audience,” Lindsay Hong, CEO and Co-founder at SmartAssets. ⚖ Striking a balance that puts customers at the forefront of your strategy “Just because we can make endless content doesn’t mean we should or that it will be effective. Generative AI content fatigue is real and we have to balance what is possible with what is in the best interest of our customers/users.” Dave DiCamillo, Chief Technology Officer at Code and Theory. #creativeeffectiveness #creativeproduction 

We’re thrilled to welcome Ricard Barnes and Vladimir Smirnov to the SmartAssets team! “I'm most looking forward to being fully involved in the AI market, and putting all my knowledge into building a game-changing product,” says Ricard, Software Developer, who has a penchant for “bringing great ideas to life.” Vladimir, AI Engineer, shares the same vision, adding “what I really love about my profession is the combination of logic and creativity,” and the pathway to becoming an AI engineer is one “of constant learning that requires theoretical and practical knowledge from different domains. It is a profession suitable for those who are devoted to constantly learning new things, and that makes it amazing if you are a curious person.” We’re more than excited to have you both on the team 🎉

Lindsay Hong, CEO, spoke about how a new set of media intelligence can be used to empower creatives in her latest piece in The Drum. But, how should this data be used? And is the onus on #prompters, #creatives, or #marketing, to bring all this new data into the fold? 👉 https://lnkd.in/eW38iwP2 #creativeeffectiveness

The world of gift advertising is where tired marketing clichés come to party. Mother's Day on the horizon? Just add floral motifs wherever possible. Then add some more. It doesn't have to be this bad. We take a look at the tropes of gift advertising, and suggest some tools & tactics that'll help you escape these well-worn marketing missteps. #stagwellmarketingcloud #martech https://lnkd.in/eVZtHRuU

Please join us in welcoming Kieran Atkinson as our new enterprise sales manager! With a strong background in automation, data analytics, and #DCO, Kieran has spent the best part of 5 years matching large enterprises with the right #SaaS products and #martech tools. “I’m incredibly excited to join the SmartAssets team,” says Kieran. “This week I’ve been able to see first-hand what the team is doing, and how our creative tagging, analytics, and optimisation brings so much more to the table than traditional DCO approaches." Kieran has also promised to teach us all a little more about the latest recipes he’s working on, spike ball, catan, and the benefits of juice retreats 🍹👀 We’re excited to have you on board!