What makes an advertising image effective? Is it brand prominence and product placement? Or is it the perfect mise-en-scène, colour palette and mood? Perhaps it's a sum of all creative components tailored to your audience: https://lnkd.in/eEDdm5Bi
SmartAssets
Technology, Information and Media
Generative AI for advertising creative. Part of Stagwell Marketing Cloud.
About us
SmartAssets is a generative AI platform transforming the way that brands manage their creative content - intelligently tagging assets, predicting campaign performance and optimizing ad creatives. Using computer vision we categorize the contents of each asset to make both predictive and prescriptive analyses based on performance. Our AI solution leverages these insights to generate creative adaptations, tailoring content for the right audience and platform – making sure brands hit the mark every time.
- Website
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https://www.smartassets.ai/
External link for SmartAssets
- Industry
- Technology, Information and Media
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 2023
Locations
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Primary
London, GB
Employees at SmartAssets
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Lindsay Hong 洪傅琳熙
Campaign 40 Over 40. Honouree Top Women in Media & Ad Tech. CEO & Co-Founder, SmartAssets.
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Daniel Purnell
Marketing Manager at SmartAssets | Quadrilingual | Award Winning | Copywriter | Translator | MA in International Business
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Vitaly Boitelet
Innovation and Media
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Nathan Hotchkin
Senior Software Engineer, SmartAssets
Updates
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SmartAssets reposted this
Eric Walzthöny Kreutzberg, co-founder and chief technological officer of SmartAssets on using data to inform creativity, responsible data practices and the rise of personalisation. Read here: https://hubs.la/Q02Nz0l50
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Brat summer, ROAS autumn...What's in store for winter? 👀 Predicting the future can be gruelling, but as you prepare for the next shade of lime green and low-res fonts, check out how marketers are zeroing in on hitting impressive #ROAS with preflight #creativeinsights. 👉 https://lnkd.in/g99spcv6 #adtech #creativeeffectiveness
brat summer is over. long live roas autumn. https://lnkd.in/g99spcv6
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“We need to use data as a guide, rather than a rule” suggests Eric Walzthöny, Chief Technology Officer at SmartAssets, in this LBBonline - Little Black Book interview on #data and #creativity. Creative leaders are looking to understand how they can stimulate creativity, without being dictated to—and this is the perfect use case for data-based solutions and #creativeeffectiveness platforms. Walzthöny touches on how to make the most of the data you have, first-party data practices, approaching data collection, and leveraging data in #creative ways: https://lnkd.in/eiPZAemv
Magic Numbers: Asking The Right Questions with Eric Walzthöny | LBBOnline
lbbonline.com
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SmartAssets reposted this
Why aren’t all brands taking advantage of creative insights? 🤔📊 The devil is in the data - are you truly leveraging it? Discover how to make the perfect AI prompt with insights from Lindsay Hong 洪傅琳熙 of SmartAssets. #marketing #AI #data
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SmartAssets reposted this
Cookies are dead. Long live cookies! The drama around Google's cookie decisions reached soap opera proportions before ending in something of an anticlimax. What does it all mean for marketers? Michelle Bai of CUE (Stagwell Marketing Cloud's audience insights platform) weighs in. https://lnkd.in/ekZUnaes
The fate of cookies & the future of data
stagwellmarketingcloud.com
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SmartAssets reposted this
Vitaly Boitelet, co-founder of Stagwell’s gen-AI platform SmartAssets on his psychology and data sciences background, why creative teams are excited by the tool, and why he’s all about what audiences really think and feel. Read here: https://hubs.la/Q02Jxy1F0
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In 5 minutes, Vitaly Boitelet, Chief Product Officer and co-founder, summarises his career, an obsession for understanding consumer mindsets, and where SmartAssets came from. Speaking with LBBonline - Little Black Book’s Alex Reeves to connect the dots on the importance of bringing #creative and #media together, Boitelet explains that creative teams have been the most intrigued about the benefits of SmartAssets. “Fulfilling our vision of connecting creative and media through data means we're finally providing data-driven evidence to support creative opinions. This last part is precisely why [creative teams] are so excited – to finally have a data tool built for and by them,” says Boitelet. Here's more on the inspirations of a Chief Product Officer, #creativeeffectiveness, and how to bring #AI into the fold for #content production: https://lnkd.in/e_pXBpCk
5 Minutes with… Vitaly Boitelet | LBBOnline
lbbonline.com
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SmartAssets reposted this
Meet Ms. "How Hard Can Graphic Design Really Be?” This talented brand strategist is great at broad concepts—though if she were dropped into Figma, she would likely return months later, exhausted and starving. But that won’t stop her from micromanaging the Creative team and expecting them to “do their image magic!” with zero advance notice ✨ . If this sounds familiar to you...there's hope. (And with SmartAssets, this unruly team member can even make asset tweaks herself, without driving her colleagues up the wall.) Read on for some other dreaded marketing & comms clichés & how they can be helped. https://lnkd.in/gz4J4KWJ
5 types of marketing & comms professionals you never want to be
stagwellmarketingcloud.com
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Branded noise or effective personalisation? Creative production leaders and #AI experts recently spoke with Ben Conway about the reality of large-scale #personalisation in this feature for LBBonline - Little Black Book. Here are just a few of our favourite snippets: 💡 Leveraging AI to give you critical feedback on your creative content. “Do your best to create the most resonant content by first truly knowing your audience. Then use gen AI as a surrogate for this audience. Have it react to your content and give you critical feedback,” Mike Creighton, Director of AI research and development at Instrument 👥 Realising potential by attributing importance to human expertise. “Achieving this dream necessitates a shift towards dynamic, adaptive content strategies, integrating human expertise with AI's capabilities,” Patrick Murphy, Founder and CEO at MurphyCobb. 📈 Concentrating on what drives the most value. “It’s difficult to be convinced of the incremental gains of going to the effort of creating hyper-personalised ads for one individual, in comparison to creating high-quality ads tailored for a specific audience,” Lindsay Hong, CEO and Co-founder at SmartAssets. ⚖ Striking a balance that puts customers at the forefront of your strategy “Just because we can make endless content doesn’t mean we should or that it will be effective. Generative AI content fatigue is real and we have to balance what is possible with what is in the best interest of our customers/users.” Dave DiCamillo, Chief Technology Officer at Code and Theory. #creativeeffectiveness #creativeproduction
Technologists and production leaders from across the industry discuss whether AI will enable effective personalisation at scale or just more branded noise, writes LBB’s Ben Conway. Read here: https://hubs.la/Q02HPRTy0 This piece features the 4A's Jeremy Lockhorn; M&C Saatchi Group's James Calvert; VML's James Galland; Publicis Production's Fabienne Queyrane; designory's Eva Neveau; Code and Theory's Dave DiCamillo; RPA's Ken Pappanduros; Instrument's Mike Creighton; MurphyCobb's Patrick Murphy; SmartAssets' Lindsay Hong 洪傅琳熙; Intuit Mailchimp's Jim Rudall and Iris's Simon Spyer