Great to see our very own David Ayre taking on the role of Treasurer on The Affiliate & Partner Marketing Association's new governance board! 👏
Founder & Director, The Affiliate & Partner Marketing Association: educating, advocating and elevating the affiliate industry | Also, speak to me about affiliate consulting, strategy, data, editorial and content.
One of the great things about a new venture is you get to build everything from scratch. And that includes putting together the UK's first affiliate marketing governance board(!). I'm delighted that industry veteran (her words not mine), Acceleration Partners' Helen Southgate has agreed to become The Affiliate & Partner Marketing Association's first Chair. Responsible for leading the 14-strong governance board and the overall strategy and direction of The APMA, Helen is joined by David Ayre from intent.ly as Treasurer. I've known both of them for years and was really pleased when they agreed to come on board. It really feels like we've got something formal in place now that can build some momentum and drive meaningful industry change. You can read more on the website (link in comments)... 👇