🇦🇺 While the landmark overhaul of Australia’s Privacy Act may have been temporarily delayed, InfoSum’s SVP, APAC, Richard Knott, believes it won’t impact brands beyond giving businesses a little more time to prepare. The direction of travel remains the same, and brands must continue to focus on building privacy-centric technology stacks to future-proof advertising efforts. “This means embracing the non-movement of data, data minimisation (particularly the unfettered sharing of personal data), and controlled access - as well as ensuring you can explain your policy in a way that consumers will understand.” Read more in AdNews Australia and hear from Publicis Groupe ANZ’s Maurice Riley, Bench Media’s Laura Kleiman, UM Australia’s Adam Krass, Half Dome’s Joe Frazer, Enigma’s Antonio Panuccio, Magnite's Yael Milbank, Eyeota, a Dun & Bradstreet company’s Trent Lloyd, Honeycomb Strategy’s John Bevitt, IAB Australia’s Sarah Waladan, ADMA’s Sarla Fernando, and IMAA - Independent Media Agencies Australia’s Sam Buchanan - MAICD, JP: https://hubs.la/Q02P8ZBS0 #InfoSum #DataCollaboration #DataPrivacy #FirstPartyData
InfoSum
Software Development
London, England 10,858 followers
Reclaim your data destiny. Build better customer experiences.
About us
InfoSum is the world’s leading data collaboration platform and the only secure data clean room, empowering companies to deliver better customer experiences while prioritizing customer privacy. InfoSum enables safe connections between multiple parties to unlock the full potential of their customer data without risk of exposure or misuse. InfoSum not only prioritizes consumer privacy, but enhances it with patented, non-movement of data technology to create the most protected, most connected, and most accessible data collaboration network. InfoSum was founded in 2016 with a vision to connect the world’s data without ever sharing it. The company has multiple patents, protecting its invention of the ‘non-movement of data.’ InfoSum has offices throughout the US, UK, Europe, and Australia. The company is poised for continued growth following a Series B investment in August 2021, and a rapidly expanding client base.
- Website
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https://www.infosum.com/
External link for InfoSum
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Advertising, Marketing, MarTech, First-Party Data, Customer Data, Data Privacy, Identity Resolution, Insights, Decentralization, Data Analysis, Data Normalization, Differential Privacy, GDPR, Data Collaboration, and Data Clean Room
Locations
Employees at InfoSum
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Nick Henthorn
SVP Sales, Europe at InfoSum
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Rob Clayburn
Lead Front End Software Engineer @ InfoSum | Expertise in Redux.js, TypeScript
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Steve Silvers
EVP Global Creative, Media & Ecosystem @ Kantar (a Bain Capital company) | Podcast Co-Host | AI & Privacy Evangelist | Transformational Leader |…
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Brian Lesser
Media and Technology Executive
Updates
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🌟 New role alert! We’re looking for a Talent Acquisition Consultant to join our team in the UK. As an integral member of the People Team, you’ll champion our recruitment initiatives, be a core driver of the candidate experience, influence the growth of our people-first culture, and much more! For more information and to apply, visit: https://hubs.la/Q02hJk2_0 #InfoSum #Hiring #TechJobs #JobsInTech #Recruitment
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🗓️ Join InfoSum and choreograph on September 18 at 2 pm ET to discover how our exciting new partnership empowers organizations to future-proof campaign planning and audience profiling through secure data collaboration. Hosted by EMARKETER’s Becky Schilling, InfoSum’s SVP Sales, North America, Marc Cestaro, and Choreograph’s EVP, Global Head of Partnerships, Amanda Grant will share how data clean rooms empower brands and media owners to unlock new insights, build more relevant customer audiences, and optimize campaigns. More information and register here: https://lnkd.in/eyyFv_9J #InfoSum #DataCleanRooms #DataCollaboration #DataPrivacy #FirstPartyData
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Not long to go until DMEXCO - Digital Marketing Expo & Conference! 🇩🇪 We’re looking forward to a jam-packed couple of days: 🎤 InfoSum’s CEO, Lauren Wetzel, will be on the Tech Stage on September 18th at 3:10 PM CEST, explaining why the latest industry evolution is much more important than cookies. 💡 InfoSum’s MD, DACH, Aline Z., will take part in the masterclass ‘Back to the future! - Solutions for digital business models of the future’ on September 18th 2024 at 1:45 PM. Alongside Mediaplus Realtime GmbH & Co KG’s Tobias Wegmann, Annalect Germany (Omnicom Media Group)’s Matthias Cada, and Virtual Minds’ Nicole Mortier, they’ll explore how and with which solutions agencies and advertisers can successfully apply data-driven business models and provide insight into future innovations. 💡 Aline will be back in action the following day in the masterclass ’A data clean room use case: Cross-publisher, scalable, data-based on September 19th at 4:45 PM CEST. She’ll be joining Annalect’s Jasmin Schaub, United Internet Media GmbH’s Friedrich Schenk, and Axel Springer All Media (ASAM)’s Christine Blaes to share insights into how they worked together with netID and Adsquare to deliver a cross-publisher, scalable, and data-based campaign while prioritizing data privacy. 👋 If you’re attending, we’d love to connect. InfoSummers attending include Lauren Wetzel, Nick Henthorn, Aline Zenses, Daan Onland, Ben Chivers, Riccardo Polizzy Carbonelli, Cara Hoenkhaus, and Inessa S.. Arrange to meet the team here: https://hubs.la/Q02LhZd10 #InfoSum #DataCollaboration #DMEXCO #DMEXCO24
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🎙 The latest episode of Identity Architects just landed! In this episode, Ben Cicchetti caught up with Sean Betts 🤓, Chief Product & Technology Officer at Omnicom Media Group UK for a deep dive into AI and much more. Tune in to hear Sean and Ben discuss: 🤖 The profound impact Generative AI will have on the industry 🔍 The future of search and its implications for marketers and publishers 💡 How AI will power simulated markets for campaign insights and optimization 🔐 Data privacy and brand safety in the AI world 🧠 Mental health and psychological safety at work, and more! Listen here: https://hubs.la/Q02NBWXz0 #InfoSum #IdentityArchitects #AI #GenAI #DataPrivacy
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💡 What is retail media? Understanding this question is the gateway to understanding the future of advertising and commerce media. With EMARKETER forecasts showing global retail media hitting $140 billion in 2024, retail media is transforming how consumers and brands interact in both digital and physical retail spaces. Learn more about the meteoric rise of retail media over on our site, where we cover: ✅ Retail media and retail media networks ✅ The difference between retail and commerce media ✅ Retail media use cases ✅ What data is involved in retail media ✅ The role of data clean rooms in retail media Learn more: https://hubs.la/Q02mcjyZ0 #InfoSum #DataCollaboration #RetailMedia #RetailMediaNetworks
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🚀 Exciting opportunities at InfoSum! Our innovative technology is reshaping how organizations leverage data, and we're looking for talented individuals to join our Product and Engineering teams. We're hiring for: 👉 Senior UX Designer - Basingstoke, UK 👉 SRE/Infrastructure Engineering - Basingstoke, UK If you're ready for your next challenge or know someone who is, apply here: https://hubs.la/Q02hJk2_0 #InfoSum #DataCollaboration #TechJobs #JobsInTech #Careers
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"The good news for both the CMO and CTO is that managing the "push-pull" between the need for constant data innovation whilst ensuring robust data security is set to become easier as market forces require marketers to rethink their traditional data approaches to powering marketing campaigns." Writing in TechDay Australia, InfoSum’s GM ANZ, Richard Knott, explains how data clean rooms are aligning data goals across CMOs and CTOs in the new era of data collaboration. Read more: https://hubs.ly/Q02MRSg90 #InfoSum #DataCollaboration #DataPrivacy #FirstPartyData
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🎙In her first podcast appearance since being named CEO of InfoSum, Lauren Wetzel joined Joe Zappa and Eric Franchi on the Open Market Podcast to discuss ‘The Non-Founder Path to CEO’. Listen in as Lauren shares her journey, offers incredible insight and advice, and dives into: 📈 Her journey from her first internship to taking on the C-suite 🧠 How management consulting helped shape her strategic instincts 🎭 Navigating the intersections of COO and CEO responsibilities 🗣️ The importance of CEO advocacy in shaping industry dialogue Listen to the full episode: https://hubs.la/Q02MV_050
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We're excited for DMEXCO - Digital Marketing Expo & Conference next month in Cologne! 🇩🇪 If you're attending. we'd love to connect. Here's where you can find us: 🎤 InfoSum's CEO, Lauren Wetzel, will be on the Tech Stage on September 18th at 3:10 PM CEST, where she'll explain why the latest industry evolution is much more important than cookies. 💡 InfoSum MD, DACH, Aline Z., will be in action in the masterclass 'A data clean room use case: Cross-publisher, scalable, data-based on September 19th at 4:45PM CEST. She'll be joining Jasmin Schaub, Topic Lead MarTech & Data Strategy at Annalect, Friedrich Schenk, Head of Targeting & Data Products at United Internet Media GmbH, and Christine Blaes, Head of Data Privacy at Axel Springer All Media (ASAM), to share insights into how they worked together with netID and Adsquare to deliver a cross-publisher, scalable, and data-based campaign while prioritizing data privacy. 👋 If you want to learn more about data clean rooms and how to leverage your first-party data to drive business growth, make sure to connect with the team. InfoSummers attending include Lauren Wetzel, Nick Henthorn, Aline Zenses, Daan Onland, Ben Chivers, Riccardo Polizzy Carbonelli, Cara Hoenkhaus, and Inessa S.. Arrange to meet the team here: https://hubs.la/Q02LhZd10 We hope to see you there! #InfoSum #DMEXCO #DMEXCO24 #DataCollaboration #DataCleanRooms