IMA

This week Creativebrief BITE asks whether sustainability is taking second place to social media in London Fashion Week. Fast fashion cycles and social media pressures sit at odds with sustainable practices. Our Social Media Account Director, Lizi, thinks influencers are finding new ways to navigate styling with sustainability in mind. Read more here – https://lnkd.in/ervGmGwx #ThoughtLeadership #ThoughtPiece #LondonFashionWeek #Sustainability

Based in the Big Apple? We're looking for a Production Manager to join our team in New York. Find out more ⬇️ https://lnkd.in/edscMCmd #NewYorkCareers #MarketingCareers #ProductionManager #Hiring

Big shout out to our talented creative/art director Selina Smyllie. She's been featured on Campaign UK’s Faces to Watch list 👏 Hear more from Selina here ⬇️ https://lnkd.in/eP2AtCmR #FacesToWatch #CampaignsFacesToWatch #CreativeTalent

Having worked with Harringtons since 2017, we're delighted to now be working across the full family of Inspired Pet Nutrition brands, including Wagg, AATU and Barking Heads. The work will span strategy, PR, social, media, creative and SEO. Managing Director, Alex Uprichard said: “At IMA, we have a history of growing brands that live and last in the real world, so it’s very exciting to be able to tap into our collective of creative and strategic specialists in order to grow a full portfolio of brands. Creating effective work that will help IPN to achieve its goals for the next stage of its brand journey.” Read more on Roastbrief: https://lnkd.in/ePfcd6FF #MarketingAgency #FullServiceAgency #FMCG

The DMA (Data & Marketing Association) UK Awards celebrate and reward the best thinking, innovation and results in data and marketing. And our Media Director Ben will be judging this year. He’ll bring his 25 years of experience to the table and will judge the customer journey category. Ben’s looking forward to reviewing how the best in the industry are using data to fuel effective communications and drive real business results. #DMAAwards #GoFurther

We've been spreading joy with AG Barr Group's Rubicon ☀️ A recent poll showed Croydon was voted one of the most depressing places to live in the U.K. So, we took to the streets with to spread a few smiles for social. #InfluencerMarketing #SocialMediaMarketing #MadeOfDifferentStuff #ReleaseTheJoy #Rubicon

Take a look at our new store concept, design and build for the first partnership between Aston Villa Football Club and adidas. The megastore is not just another stadium shop, it’s a destination full of curated cultural moments. From creative concept to environmental design, storytelling, HX and production, we created a space for Villa fans, celebrating the club they see. #AstonVilla #RetailDesign #SpatialDesign #RetailExperience

Working with adidas and SEVENSTORE, we brought the SL 72 Supper Club to Liverpool. Our immersive space enabled the community to make new connections and learn new skills, whilst supporting hyperlocal female-led businesses. #BrandExperience #BrandEvents #Experiential

From bad scripts to a stint as a film runner. The red thread through Adam Savva's career is a love for storytelling. "I continued pushing myself to learn and try new things and I landed my first full-time job as a video editor. Loved it. Then wanted more..." Find out how our Social Content Art Director ended up at IMA, on the blog: https://lnkd.in/e5G9YSQC

The advertising industry is constantly evolving, especially when it comes to measurement. The recent shift beyond traditional metrics like clicks and views has been transforming how brands can engage with their audiences. In the latest episode of IMA’s Real Talk podcast, Steven Sambrooks, Creative Strategy Director at Teads UK, explores the power of emotional connections in advertising, explains how creatives make a difference in driving attention, as well as the role that attention plays in enhancing brand growth. Learn more: https://lnkd.in/ezQsUcYX #Advertising #AdTech #DigitalMarketing #Creative #Attention #Measurement #AdTech