Bray St.

It takes years to build a good reputation, but it can come crumbling down in a heartbeat. So, if you truly value your brand, this LinkedIn Live event is one you can't miss! Managing your brand successfully can make a tangible difference in your company culture, growth and customer acquisition. Join our expert panel as they explore the role of brand management in influencing the entire trajectory of your business: 1. Bray St.'s very own Founder and Managing Director Daniel Dagher 2. Peter Wozny, Senior Legal Counsel and Brand Communications Lead at Btomorrow Ventures, 3. With facilitator Syma Mian, Agency Development Lead at TikTok. Sign up below! 👇 #branding #BrandManagement #Growth #B2BMarketing #B2BSaaS #Webinar #BrandWebinar #ReputationManagement

He's a strategy superhero, Aussie by birth, Londoner by choice, and the backbone of our 'happy accident' called Bray St. Born out of a detour during a supposed gap year in 2018, Bray St. came to life, bringing Daniel Dagher's 14 years of expertise in both private and government firms into play. While he's not the design or content maestro, he's the grandmaster of brand strategy, (but don't be fooled by that constant smile - it's his secret weapon 😉). It's the thing that surely annoys many people but keeps us going strong at Bray St. His off-duty? You'd find him cheering at the tennis, or yelling at the TV while watching the tennis (mad fan alert 🎾), or perhaps, busy matching his sunglasses (14 pairs, no less) or reading glasses (9 pairs and counting) with his outfits. Quite a spectacle, we must say! 😎📚 A special mention goes to his partner in crime and life, another Danny, all set to tie the knot in 2025! 💍 So, here's to you, Daniel Dagher. Our founder. Our guide. Our very own smiling strategist! #TeamBraySt #MeetTheTeam #AgencyLife #Leadership #DSquared

Here's why internal comms is more than a company-wide email or worse... a singular poster at the end of a corridor. People talk about building companies and brands from the ground up, but we reckon the language needs to change. To build a successful brand, you need to build it from the inside outwards. Why? Because customers are savvy. They can see through anything that's inauthentic. They want to, and will, form an attachment to brands that genuinely share their same views and values. Enter internal communications. With a proper internal comms strategy in place, the goal of your communications is not just to inform your employees - it's to transform them into your most valuable brand ambassadors. There will be little more authentic than an employee living and breathing your brand values and then voluntarily and publicly extolling the benefits of your company. Your job is to give them the reasons and motivations to do so. So, what have you done recently to encourage your employees to rave about your brand? #InternalComms #Communications #Branding

Brand reputation is the top business outcome companies expect to see from increased reporting on ESG (environmental, social and governance). This is according to a recent Deloitte study into ESG trends in 2024. But for anyone looking to focus on this outcome - make sure you back it up with real actions. 💪 If anyone gets even a whiff that your ESG efforts aren’t authentic, be warned. It will be hard to come back from the damage this would cause to your brand. Not to mention how paying proper attention to ESG can deliver huge, genuine benefits to your business, such as: - Improved operational efficiencies - Reduced risk - Strengthened trust with stakeholders - Improved external perception of your company, which can lead to… - Enhanced talent attraction and retention We’d love to know what you think is holding companies back from focusing on ESG reporting. Is it the cost of setting it up in the first place? Is it the lack of information on benchmarks and best practice? Is it because people don’t really understand what it involves? Tell us in the comments below! #ESG #Branding #Reputation

🗣️ "SOLshare was the first place I felt like I was making a real difference." This was the second feature in our Q&A series with a range of leaders, and remains an important one as the need for climate technology becomes ever more stark. Here, Bray St. Founder Daniel Dagher is in conversation with Salma Islam, Head of projects, fundraising and communications at ME SOLshare Ltd. Follow the link to read the interview and find out what the future holds for the game-changing climate-tech company, and Bray St.’s key role in the brand’s messaging. 👉 https://lnkd.in/eKEVjPjY #QandA #interview #brand #ESG #messaging #ClimateTech

In a world chasing the next big thing, lasting brands don’t follow trends - they set them.💪 Check out our carousel for top strategies on crafting a brand that stands the test of time. #BrandLongevity #LongTermStrategy #Branding #Innovation #Creativity

The weather’s been a bit up and down this summer, so let's brighten it up with our Bray St. newsletter! While we can’t promise you enough sun to dry your clothes on the washing line, we guarantee food for thought and something to make you smile in our quarterly missive. Don’t miss out on industry insights, news, and more. Join the crowd and sign up now 👉 https://lnkd.in/gqduFGW8 #Newsletter #B2BNewsletter #IndustryInsights #BrandingInsights

Who doesn't love a little BTS? We're thrilled to show off the hard work behind a brand identity we helped create for a client who's set to shake up their industry. We were privileged to be asked by Shipnet , who we've worked with since 2020, to develop a name and brand for their new product. Introducing Helix, an AI-powered digital twin for the shipping industry. We think we knocked it out the park with Helix, but don't just take our word for it! 🗣️ “The brand and positioning of Helix is genuinely spot on. Bray St. took an abstract concept, pulled together the messaging and meaning behind it and crafted the perfect brand. "This feels like the brand that will genuinely revolutionise shipping," says John Wills, Director of Customer Experience at Shipnet. Click through to read the full story of how we went from name to brand identity to crucial launch microsite: https://lnkd.in/ejsfEuj2 #Branding #Creativity #BrandIdentity #ClientTestimonial

To mark #worldhumanitarianday, we want to highlight our partnership with Architectural Recovery Team (ART) – Architectural Recovery Team. Just days after the earthquakes in Turkiye in 2023, Leyla van der Waarde, Meriç Kessaf and Meriam Sehimi founded the startup to build sustainable, earthquake-proof homes for those affected. We’ve been working hard to support them across their brand and communications efforts and bring awareness to this positive impact initiative. Watch this space 😁 Join us in making a difference 🌍 To learn more about the organisation, head to ART's website or LinkedIn. Website: https://lnkd.in/eHd-KKuu LinkedIn: https://lnkd.in/ekkMw4R7 #Sustainable #Sustainability #WorldHumanitarianDay

Why is Big Tobacco investing in a beverage company? What's the story behind it? The answer? Brand management. We were really lucky to have Peter Wozny, Senior Legal Counsel and Communications Lead at Btomorrow Ventures (BTV) share some great insight into how he expertly crafted a story that enables BTV to invest in early stage companies that help to diversify its parent company, BAT, to generate opportunities to support a Better Tomorrow™. Learn about this, and more, by watching the full recording at the link: https://lnkd.in/ekNigTtC #Branding #BrandManagement #Storytelling