Are you ready? The countdown is on. #googleheimer #googleanalytics #uasunset #ga4 #digitalmarketing #marketing #data
Matomo
Technology, Information and Internet
Wellington, Wellington 8,081 followers
The leading ethical web analytics solution
About us
Founded in 2007, Matomo (formerly Piwik) is the world's leading open source web analytics software, which lets website owners stay in control of their data. Matomo is installed on more than 1.4 million websites across the Internet, translated into 50+ languages and used in more than 190 countries. View our demo at https://demo.matomo.org View our privacy policy here: https://matomo.org/privacy-policy/ Data Protection Officer contact details: privacy@innocraft.com
- Website
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https://matomo.org
External link for Matomo
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Wellington, Wellington
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Analytics, Open Source, Web Analytics, and Data Liberation
Products
Matomo
Digital Analytics Software
Don’t damage your reputation with Google Analytics. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site.
Locations
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Primary
150 Willis
Wellington, Wellington 6011, NZ
Employees at Matomo
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Matthieu Aubry
Empowering People Ethically - Matomo Analytics founder, CEO at InnoCraft
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Aneesh Chakko
Engineering Leader | Co-Founder
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Adam Maddox
Building the team that builds great product
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Nick Allen
Head of Marketing | Advisory Board Member | CSPO | Running relentless 🎯 strategy that converts and ultramarathons 🥷🏻
Updates
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When CRO:NYX Digital found that Google Analytics wasn’t capturing accurate data from their campaigns, they switched to Matomo. Matomo now provides reliable and comprehensive insights into their audience. Read the full story here: https://lnkd.in/gUEq8_SB #Matomo #CaseStudy
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Which website metrics matter most to your team? 🔎 Here are 16 key metrics we focus on: 1. Pageviews 2. Average time on page 3. Actions per visit 4. Bounce rate 5. Conversions 6. Conversion rate 7. Exit rate 8. Top pages 9. Traffic sources 10. Form average time spent 11. Play rate 12. Returning visitors 13. Device type 14. Top exit pages 15. Marketing attribution 16. Event tracking Discover how these metrics can help you grow your business in our latest blog post: https://lnkd.in/gKntUS9Y #WebAnalytics #Metric #HappyAnalytics
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CRO:NYX Digital, a global marketing agency, discovered Google Analytics was off by 11,700% in a Brave Browser campaign. Matomo’s accurate, privacy-friendly data made all the difference. Read the full story here: https://lnkd.in/gUEq8_SB #Matomo #CaseStudy
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Are you tracking the right metrics for your ecommerce site? Read our blog to discover the 7 key ecommerce metrics you need to be tracking in 2024: https://lnkd.in/dTnD-JZH #Ecommerce #Metrics #HappyAnalytics
7 Ecommerce Metrics to Track and Improve in 2024 - Analytics Platform - Matomo
https://matomo.org
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CRO:NYX Digital found that Matomo's reliable data collection helped them overcome their tracking issues and make better data-driven decisions. Read more about why they switched to Matomo here: https://lnkd.in/gUEq8_SB #Matomo #CaseStudy
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It can be confusing to keep up with what seems like an endless number of metrics in web analytics. 🤔 If you want to grow your business effectively, you need to hone in on a few key metrics—16 to be precise! Learn more in our blog: https://lnkd.in/gKntUS9Y #WebAnalytics #Metric #HappyAnalytics
16 Website Metrics to Track If You Want to Grow Your Business - Analytics Platform - Matomo
https://matomo.org
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Want to learn about the benefits of going cookieless, how to embrace cookieless tracking and how to run effective PPC campaigns without third-party cookies - watch this pre-recorded webinar: https://lnkd.in/gmyZUZpN #Cookies #Cookieless #Masterclass
Masterclass: Cookieless 2024: How to Future-Proof Your Marketing Campaigns
https://matomo.org
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Figuring out which web analytics solution is right for you is tricky at the best of times, and with GA360 moving to GA4 it may be getting more confusing! 🤔 Use this helpful blog as a starting point: https://lnkd.in/gVqwENuX #GA360 #GA4 #Analytics
GA360 vs GA4: Key Differences and Challenges - Analytics Platform - Matomo
https://matomo.org