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Universal Analytics 360 sunsets on 1 July 2024. Our blog breaks down the move to GA4 360 and what it means for your web analytics. 🔍📊 Check it out: https://lnkd.in/gVqwENuX #GA360 #GA4 #Analytics

Increased Parameter Value Character Limit for GA4 360 Customers now available 🙌!! Analytics 360 customers with Google Analytics 4 properties can now send string parameter values of up to 500 characters from web data streams. Previously, Analytics 360 GA4 properties would truncate string parameter values from web data streams that exceeded the 100 character limit. Now, web data streams can collect string parameter values up to 500 characters, giving you greater flexibility to collect URL and UTM combinations, campaign names, product bundle names, and other custom and predefined values. Standard properties are not affected by this update and will continue to adhere to the current limits. Learn more about the Analytics 360 feature limits here: https://lnkd.in/etjpB7eu If you want to empower your analytics journey and make the most of this valuable upgrade, let’s get in touch! https://lnkd.in/e-EWRbHC #analytics #data #googleanalytics #ga4 #google #analyticscommunity #trkkn

Are you transitioning from Google Analytics (Universal Analytics) to GA4? 🧐 Here are some key differences to keep in mind: 🔹 Data Model: Universal Analytics: Session-based GA4: Event-based 🔹 Tracking: Universal Analytics: Tracks page views, sessions, and users separately GA4: Tracks all interactions as events 🔹 Reporting: Universal Analytics: Predefined reports GA4: Customizable reports 🔹 User Interface: Universal Analytics: Classic interface GA4: Streamlined interface 🔹 Cross-platform Tracking: Universal Analytics: Limited to web GA4: Enhanced for web and app #GoogleAnalytics #GA4 #DigitalMarketing #DataAnalysis #WebAnalytics #MarketingStrategy #TechUpdate #EventTracking #UserExperience #AnalyticsTools

🚀 Choosing the right analytics tool for your business can be challenging. GA4 and PostHog both offer unique features. GA4 excels with its integration with other Google products, detailed user tracking, and user-friendly interface. PostHog, being open-source, gives you full control over your data with highly customizable event tracking and self-hosting options. 👇 Read the full comparison #blogs #digitalmarketing #analytics #google #googleanalytics #ga4 #posthog #howto #guide #onlineadvertising #advertising #marketing #analyzing #data

What is Google Analytics 4? Google Analytics 4 is the latest iteration of Google's web analytics platform. It is designed to provide a more holistic and comprehensive understanding of user behavior across various devices and platforms. Unlike its predecessor Universal Analytics, GA4 focuses on events and offers more advanced insights into customer interactions. #googleanalytics #ga4 #report #behaviourchange

🔴 Upgrade to GA4 for Enhanced Insights! 🔴 Are you still relying on outdated analytics tools? It's time to level up your game with Google Analytics 4 (GA4)! 🚀 ✨ Why make the switch? ✨ Make the switch now and gain more time to explore the advanced features of GA4. Start collecting valuable data for informed marketing decisions. 📊 Say goodbye to worries with our seamless transition assistance. Our experts are here to guide you every step of the way! 💆🏽♂️💻 Ready to switch? Schedule your personalized consultation using the link below! 👇 https://lnkd.in/dJqSPyHC #googleanalytics #marketers #businessfuture #ecommercemarketing

Effective tips for using Google Analytics 4 Here are some simple tips for using Google Analytics 4 (GA4) 1. Learn the Basics: GA4 uses events instead of sessions. Turn on enhanced measurement to automatically track common events. 2. Track Conversions: Set up and track important actions like purchases or sign-ups. 3. Use Custom Reports: Create custom reports to analyze your data in detail. 4. Segment Your Users: Group users based on their behavior for targeted marketing. 5. Check Engagement: Look at new metrics like engagement rate and time. 6. Add Custom Data: Use custom dimensions and metrics for specific data needs. 7. Use Insights: Take advantage of automatic insights and set up alerts for important changes. These tips will help you get started with GA4 and better use your data. #googleanalytics #FacebookPixelSetup #GA4 #trackingexpert #paidAgency #webAnalytics #UkPaidAgency

Understanding your website's performance is crucial, and GA4 scopes of traffic are here to help. 🚀 In GA4, we have three key scopes: 1️⃣ User 2️⃣ Session 3️⃣ Event Each scope provides a unique perspective on acquisition, allowing you to dive deeper into your data and make informed decisions. 📊💡 So, the next time you analyze your GA4 reports, remember the power of these scopes in deciphering user behavior and optimizing your digital strategy. 🌐💼 #googleanalytics #analytics #machinelearning #marketing

Bayezid (GA-4 Server-Site Tracking expert Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. It provides advanced tracking and reporting features for understanding user behavior on websites and apps. GA4 introduces a more event-driven approach to data collection, allowing for better cross-platform tracking and deeper insights into user interactions. It emphasizes customer-centric measurement and includes features such as enhanced predictive analytics, machine learning-powered insights, and a more flexible event tracking model. Additionally, GA4 offers integration with Google's advertising and marketing platforms for more holistic data analysis and optimization.

Quick course to capture the essence within GA4. If you already familiarize yourself with GA360 (the preceding version), this should not take too long to finish. #googleanalytics #data #GA4 #dataanalytics #datascience