Bird

Imagine if you could grow and engage your audience across: + WhatsApp + Facebook Messenger + Instagram + SMS + Email Or that you could drive retention and conversions with: + Shopify + Salesforce + Slack + Every other tool we integrate with Don’t just imagine—create and automate everything with Bird Marketing Cloud. See what you can do with Marketing Cloud 🎥

You don’t have to be on the *most* channels. You have to be on the *right* ones. Choosing the right customer communication channels—the ones where your dream customers spend their time—means: 😊 Customer loyalty ⚠️ Less churn 💰 More revenue Here are three steps to figure out which channels to prioritize as part of your omnichannel marketing strategy 👇

Most customers don’t discover you, engage with you, and convert all in one place. Salesforce shows that 74% of customers use multiple channels before they buy. Perhaps they: → Discover your brand through a Facebook ad → Sign up for SMS promos → Ask a question via Facebook Messenger → Make a purchase in your store Or maybe they: → Walk past your brick and mortar store → Subscribe to your emails → Get a discount via email → Make a purchase on your website Or they could: → Hear about you from a friend → Sign up for all your channels → Get an alert about a sale via email → Make a purchase through WhatsApp The tough part is providing continuity and harmony at every touchpoint—no matter where it’s happening. This means you need an omnichannel marketing strategy that creates the experience your customers expect. Here’s how to get started: https://lnkd.in/g2vsBYdy

Lenovo is the largest global PC vendor with $70 billion in revenue. Key word here: Global. They asked for our help communicating with their global customer base at scale. 🚩 Problem Lenovo needed to provide a top-tier customer support experience that would differentiate them in the competitive consumer electronics and hardware market. This meant letting customers engage through preferred messaging platforms like WhatsApp. 💡 Solution Lenovo migrated WhatsApp to Bird and started focusing on three key customer experiences: 1. Interactive voice response (IVR) deflection 2. Repair status updates 3. Issue troubleshooting via Lenovo’s virtual assistant 📈 Results Lenovo served nearly half a million customers on their WhatsApp Customer Support channel within the first eight months of partnering with Bird. This led to: ✅ 67% of customers reporting extreme satisfaction with their customer service ✅ 35% reduced inbound call center costs Read the full case study: https://lnkd.in/gWR5GcAt

Customers are great. Subscribers? Even better. To effectively capture attention and increase subscribers, you can create compelling sign-up offers in Bird. Here’s one example: 1. A traveler visits your website to explore flight options. 2. A pop-up form offers a 10% discount on their first booking in exchange for their email address. 3. They join your subscriber list and this first interaction sets the stage for future communications. Engaging customers early in their journey will help you build loyalty right away. P.S. Bird’s pop-ups are compliant with privacy regulations to make sure you get proper consent before collecting any info.

You know what they say: “If it’s not in the CRM, it doesn’t exist.” Good thing you can integrate Bird with multiple CRMs to sync all your customer data: * Salesforce * Zendesk Sell * SugarCRM * Zoho CRM Each integration features triggers and actions that make it easy to end communications across all your channels at the exact right time. See all our integrations: https://lnkd.in/gSP_66DS

People seem confused about what exactly “omnichannel marketing” means. It’s all about engaging and converting customers on any and all channels they use while ensuring the experience is: ✅ Consistent ✅ Smooth  ✅ Personalized …from the first touchpoint through to conversion. Most importantly, it is *not* the same as multichannel marketing. Here are key differences between the two: ❌ Multichannel marketing is siloed. ✅ Omnichannel marketing is unified with full channel integration. ❌ Multichannel marketing casts a wide net but is disjointed. ✅ Omnichannel delivers a consistent experience everywhere your customers are. ❌ Multichannel marketing seeks to maximize channels. ✅ Omnichannel marketing focuses on strategically using channels customers prefer. Here’s everything you need to know to get started with omnichannel marketing: https://lnkd.in/g2vsBYdy

You could be losing 10-30% of sales simply by failing to communicate on the right channels. Different customers want to shop in different places. Some may scroll social and click on Instagram ads. Some may check their texts for deals from their favorite brands. Some may wait until they get an email mentioning a promotion. You need to communicate everywhere they are—and let customers complete transactions in the same place they’re shopping. This means taking an omnichannel approach to your marketing. We can help you figure out: ✅ The best channels to reach your customers ✅ The best content types to engage with your customers ✅ Vital customer information to personalize their customer experiences ✅ Crucial customer touchpoints that result in conversions ✅ The products and services that perform the best Create your omnichannel strategy: https://lnkd.in/g2vsBYdy

Transparency is something we value deeply here at Bird. It’s not just something we say. It’s something we do. Everything that we create at Bird is public-facing. Every release is added to an update log that anyone can view at any time. We’re hugely focused on outcomes and always building with our customers in mind. In July alone, we launched 70 updates—sometimes multiple each day. You can even filter our updates by function: Marketing Cloud, Service Cloud, Developer Cloud, or the overall Platform. View the latest updates: https://bird.com/updates

True innovation requires first-principle thinking: asking questions that separate facts from assumptions. Here’s what our CEO, Robert Vis, had to say on the subject at Founders Forum Live 👇