PML Group

This Summer, PML Group once again committed to working with Ronald McDonald House Charities as part of our Purpose for Good initiative 🤝   Over July and August we sent our entire Dublin office to prepare and cook lunches at their Crumlin facility. In total, 7 cohorts took to the kitchens to prepare 210 meals for families of hospitalised children, taking the stress of cooking away so they could stay focused on what's really important. #BeMoreNow #GiveBack #PurposeforGood Jennifer Power McDonald's

Virgin Media takes silver at the DMAs🥈 Their show-stopping gamified Digital OOH activation elevated the brand beyond standard OOH, demanding consumer engagement & integrating with other digital channels. The campaign was planned by OMD Ireland and PML. #BeMoreNow #DMA2024

"Taking fun to the next level through gamification the teasers engage and entertain commuters as they live, work and play in the real world." Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home. In this issue: - Virgin Media goes all-in on Playtime 👾 - The September Reset: 57% see September as a time to set new goals, change habits or take on new hobbies🔋 via Irish Marketing Journal (IMJ) #BeMoreNow #MarketResearch #ConsumerBehaviour #Innovation #OOH #DOOH #IRLtoURL

Today, on International Day of Charity, we were delighted to once again take part in dentsu's annual DIG day in aid of Women's Aid & Tiglin. It was a fun afternoon supporting great causes, with our team competing in softball against other media agencies. After consecutive wins, we finished as semi-finalists after a close game with Urban Media. A big thanks to Darren Greene for rallying the troops! #bemorenow #csr #giveback #teamwork

#DidYouKnOOH? OOH is effective in disseminating public information, with 88% of respondents acknowledging its efficacy in informing about new services and initiatives. The medium’s wide reach and high frequency make it ideal for public awareness campaigns 💡 Public bodies and advertisers should leverage OOH for campaigns aimed at driving awareness and engagement across diverse demographics. The medium’s ability to reach a broad audience ensures messages are seen and resonate effectively. #BeMoreNow #Attention #ConsumerInsight

There's no stopping #Coldplay this week! Shortly after filming their new music video for 'We Pray' on Dublin's Grafton Street, Warner Music Group wasted no time in taking advantage of the reactive power of #DOOH with a promotional campaign for the single ahead of their Croke Park concerts. Planned by Spark Foundry, part of Core and PML, the campaign is live across Commuter dPods and Transvisions displaying to concert-goers and travelers alike as they board Dart and Commuter lines at stations across Dublin. #BeMoreNow #EventsMarketing #Reactive

"Our recent IMPACT Attention study revealed that 85% of OOH consumers believe innovative formats – including murals and reverse graffiti - better capture their attention." Aaron Poole, marketing executive, with this week’s Out \ Look on Out of Home. In this issue: - Streets run Pink for Breast Cancer Ireland 🩷 - Weetabix readies the breakfast table for ‘term greatness’ 🥣 - Vodafone tackles Ireland’s Smartphone Waste 🍃 - RedClick Ireland debuts on OOH 🔴 via Irish Marketing Journal (IMJ) #BeMoreNow #PlatformForGood #BackToSchool #Sustainability #Rebrand #OOH #DOOH

Liberty Insurance has transformed into RedClick Ireland! Officially launching yesterday in the Irish market, the rebrand is supported by an large campaign on Outdoor formats including Digipoles, 48 Sheets, Digital Bridges, Bus Shelters, Digital Golden Square and 96 Sheets 🔴 “The launch of the RedClick brand in Ireland demonstrates the group’s commitment to expand its footprint in the Irish market offering innovative insurance solutions tailored to the evolving needs of consumers as well as enhancing local competition,” said owner Generali. The campaign is planned by Zenith, part of Core and Source out of home. #BeMoreNow #Rebrand #Attention

Last cycle, The National Lottery marked the creation of its 1,000 millionaire with an Outdoor campaign that was a reflection of past successes and a reminder to the public that “it really could be you” who becomes the next big winner 🌟 ✍ Starcom, part of Core and Source out of home #BeMoreNow #Innovation #ItCouldBeYou

"The sporting summer of 2024 is one we will all look back on with a sense of profound pride. That pride we felt is not just a reflection of the sporting prowess we witnessed – it reflects our spirit, our values and a culmination of our hopes. In a similar vein, brands associated with these events activated brilliantly on OOH this summer, reflecting their own brand values and marketing principles to gold medal standards." Colum Harmon, marketing director, with a special issue of Out \ Look exploring how brands won their place on Outdoor’s premium podium this summer. #BeMoreNow #EventsMarketing #OOH #DOOH