Carlsberg Group

The Premium segment has become one of the strongest performers in our portfolio, thanks in no small parts to 1664 Blanc. In the brand's biggest collaboration yet, the globally renowned artist André Saraiva, also known as Mr. A., has decorated the beer's labels and packaging in his graffiti style in a "creative takeover". 1664 strives to show up where other beer brands do not by captivating consumers with one of a kind cultural collaborations that celebrate bold individuality and expression within fashion and the arts. Learn more about this match made in graffiti heaven between 1664 and Mr. A. in this interview 💙 #1664Blanc #Andrex1664

1664 is thrilled to announce an exciting collaboration with the globally renowned artist André Saraiva, also known as Mr. A.    The collaboration with 1664 will feature a “creative takeover” of the beer's labels and packaging, showcasing André’s graffiti style as if spray-painted directly onto the existing 1664 bottles and merch.    Instead of transitioning from street art to gallery exhibitions, André has chosen to integrate his artistic vision into the nightlife scene. He has decorated numerous clubs and nightlife venues in major cities such as Paris, New York, and Tokyo, infusing these spaces with a sense of utopian friendliness and vibrant energy.   His artistic contributions have made significant impacts on the atmosphere and culture of nightlife across these metropolitan areas, and the artist has become synonymous with a free-spirited mash up of art, fashion, street style and fun.   The collaboration with 1664 is unveiled during Copenhagen Fashion Week and is the latest example of the Carlsberg Group's focus on unleashing the value-creating potential of our premium brands.    Learn more: https://lnkd.in/d6dxqPNH   #1664Blanc #1664 #Andrex1664 #AndreSaraivax1664 #mrA

Carlsberg partners with the biggest advertisers and social platforms (Google, Meta, Pinterest, TikTok and X) to prevent underage drinking.   Through the International Alliance for Responsible Drinking (IARD) and WFA, World Federation of Advertisers, Carlsberg is teaming up with multiple social media giants to strengthen the standards of online alcohol advertising.   A fundamental issue is users misrepresenting their age when signing up to social media platforms, making it more difficult to avoid underage people when advertising.   But new technology, like AI-powered age-verification, might just solve the problem 💡   Learn more in this interesting BeverageDaily piece: https://lnkd.in/d9wSTmnj   Carlsberg Group is working #TowardsZERO irresponsible drinking by 2030, among other initiatives through adding age-gates to all our social media channels.

Carlsberg Asia has partnered with three major e-commerce platforms to unveil a region-wide #CelebrateResponsibly campaign.   In partnership with three of Asia’s major e-commerce platforms - Grab, foodpanda, and Meituan – Carlsberg Asia looks to transform how consumers enjoy beer.   Carlsberg will tap into the extensive ecosystem and hyperlocal insights of these partners to deliver the important message:   To discourage consumers from driving under the influence of alcohol and encourage them to make drinking occasions and beer moments safe and enjoyable. “Carlsberg is delighted to partner with three of Asia’s leading e-commerce apps to deliver quality drinking experiences responsibly,” says Arindam Varanasi, Vice President, Commercial Asia, Carlsberg.    “Through these exceptional collaborations, we will emphasise the importance of celebrating responsibly,” he adds.   Digital transformation is central to the Carlsberg Group’s Accelerate SAIL growth strategy. But digital transformation is about so much more than creating a commercial boost - it also has the power to promoting responsible drinking habits and choices at a massive scale.   Learn more: https://lnkd.in/dMreJ8Z5   #ResponsibleDrinking #TTZAB #CarlsbergAsia

Did you know IPAs (India Pale Ales) were designed to withstand long sea voyages by adding a generous amount of hops, which act as a natural preservative?   The abundance of hops introduced the iconic hoppy bitterness and bold flavors to IPAs; often notes of citrus, pine, and tropical fruits.   With that, a classic was born!   Nowadays, IPAs are a canvas for brewing creativity. Experiments with various hops, brewing techniques, and flavors have resulted in IPAs pushing the boundaries of what beer can be, giving the style a pivotal role in the craft beer revolution. Today, on #IPADay, let's cheers to one of our most iconic craft beer brands Brooklyn Brewery 🍻 Pulp Art Hazy IPA with its hazy, soft, and refreshing notes of pineapple juice, ripe mango, and citrus pulp 🤤 The fearless Stonewall Inn IPA with notes of unabashed citrus peel and grapefruit, light, lively and unapologetic 🤤 Special Effects IPA with fresh zest aromas and the bright, citrusy notes of a classic IPA that just so happens to be alcohol-free 🤤  ...And they have brewed so many more! Which Brooklyn IPA is your favorite?   #BrooklynBrewery #CraftBeer #IPA #IndiaPaleAle

Semen Kulyk is a Ukrainian war refugee, who - after a long and dangerous journey - found his way to Home of Carlsberg, where he takes care of our brewery horses. And he's one of the best coachmen we've had 🐴     It wasn't a given that Semen should end up in Denmark, let alone in the stables of Carlsberg. However, with a childhood filled with memories of his family's horses and a tragic reason to leave his home country, this is how his fate ultimately unfolded.   Upon arriving in Denmark after travelling 6000 kilometers, he landed an internship at the Royal Stables, where the horses of the Royal Danish family lives and trains. It was quickly rumored that Semen was an absolute natural in taking care of the majestic animals - calm, collected, kind. Which meant that of course, we wanted to offer him a job.   "When I arrived in Denmark, I couldn’t even imagine that I would work with horses here. Københavns Erhvervshus helped me get an internship at the Royal Stables. After the internship, I came to Home of Carlsberg, where I met amazing colleagues who helped me with all things. After a while, I was given the opportunity to learn something new. I liked it, and I tried harder. That’s how I became a coachman," he says.   Thank you Semen, for taking such good care of our furry colleagues.   #PeopleofCarlsberg

Carlsberg and Brooklyn Brewery launch first ever beer with drought-resistant fonio grain instead of barley 🌾🍻 To spotlight the ancient West African grain, fonio, and its untapped brewing potential, Carlsberg has created a brand-new type of beer that uses only fonio grains, without the use of any barley or bittering hops. The grain, which has thrived in West Africa for over 5,000 years and is widely used in African cooking, can survive in poor soils and is drought-resistant. The new Fonio beer was brewed in collaboration with Brooklyn Brewery as part of its ‘Brewing for Impact’ campaign. The new brew demonstrates what can be achieved when new brewing techniques and ingredients meet curiosity, a mindset that has been at the forefront of everything Carlsberg has done since it opened the brewery doors in 1874. “Fonio is an amazing West African grain but it presented several technical challenges for us to learn from and overcome - especially as there are no recipes for a beer like this. However, the extremely clean, crisp beer we’ve made is sure to set curious minds ablaze as we continue to test the potential of fonio in brewing and beyond,” says Zoran Gojkovic, Director of Brewing Science & Technology, Carlsberg Research Lab. Learn more: https://lnkd.in/dUUTn49P #Innovation #Beer #Research #FutureCrops #Curiosity

The No. 1 alcohol-free beer in France, Tourtel Twist, is a proud partner of le Tour de France 🚴♂️💛   Tourtel Twist, a zero-alcohol beer mix combining beer and fruit juice, has consistently proved itself to be the most preferred alcohol-free brew in its home country of France.   In 2022, the brand became an official supplier of one of the most popular sports events in the world, le Tour de France.   This year marked the third year of this exclusive partnership - and how the brand made the Tour shine once again through 192 meters of fruit, colors, and freshness, and more than 400,000 cans shared with the audience!   And great news 🎉🍻 The partnership has been extended until 2026! Read more about this: https://lnkd.in/dsiB-khf    Get a glimpse of how it all looked below 👇   #TDF2024 #tourdefrance #tourteltwist

Belgian abbey and Trappists ales, Dubbles, Tripels, Quadrupels, wheat beers, Gueuzes and Lambics, Saisons... 🤤 When it comes to beer, Belgium is in a league of its own. Belgium have had a massive impact in shaping the modern beer world, and Belgian beer culture has brought us heaps of wonderfully flavorful beers. Let’s toast to these today on the Belgian National Day! One of the Belgian brands we proudly carry is Grimbergen. With a large portfolio of award-winning, premium and sensorial Belgian-style beers, Grimbergen can rely on its long brewing tradition. Each sip tells a story of the meticulous craftsmanship that goes into this brand, originally made by Norbertine Fathers of the Grimbergen Abbey, founded in 1128 in the Belgian town of Grimbergen. Which Grimbergen beer is your favourite? #BelgianNationalDay #BeerHistory

We are excited to announce that Carlsberg Group and Britvic plc have reached agreement on the terms of a recommended offer to acquire Britvic.   You can read the full announcement and find out more here: https://lnkd.in/dHtS6_cZ