Looking to get ahead in attention in advertising? Don’t miss Playground xyz’s new, free course on the fundamentals of attention in advertising. In the 30-minute course you’ll learn: • What attention-based advertising is • How different attention technologies work • What value attention can deliver for advertisers Get certified now: https://bit.ly/3Z9ClQP
Playground xyz
Advertising Services
Sydney, New South Wales 5,752 followers
#AttentionSeekers
About us
Playground xyz is on a mission to master the art and science of maximizing consumer attention. The company has built the world’s first technology stack that integrates visual attention measurement, analytics and media optimisation called the Attention Intelligence Platform. It powers a suite of leading products that maximize Attention Time for brands. Headquartered in Australia, Playground xyz has offices in Singapore, the United Kingdom and the United States. Playground xyz was acquired by GumGum in December 2021.
- Website
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https://www.playgroundxyz.com
External link for Playground xyz
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Sydney, New South Wales
- Type
- Privately Held
- Founded
- 2015
- Specialties
- User focus, Measurability, Higher yields for publishers, and Higher return for advertisers
Locations
Employees at Playground xyz
Updates
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We took the stage at MAD//FEST with The HEINEKEN Company to present our case study on how our #OptimalAttention framework drove outcomes for Heineken's Spanish lager, Cruzcampo. If you're interested in learning more about the case study, tune into the recording of the presentation here: https://bit.ly/3YveqwW Ready to find your brand and campaign's #OptimalAttention? Reach out today!
Heineken + GumGum: How much attention does your brand actually need?
https://www.youtube.com/
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Not every brand requires the same amount of attention to drive outcomes. A popular fashion brand found that to drive Awareness on Facebook, they need >2 seconds of Attention Time. Different brands, creatives, platforms, formats and more all change how much attention you need. What’s your #OptimalAttention? Get in touch with us today: https://bit.ly/3xlIGPG
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Utilising our #OptimalAttention framework, The HEINEKEN Company ran a digital video campaign across YouTube and Meta platforms for their Spanish lager, Cruzcampo—the campaign aimed to identify the #AttentionTime required to drive brand lift for several creative assets. The results of the campaign demonstrated the power of early branding in creative strategy and by placing key branding elements early in the video, Cruzcampo was able to capture attention quickly and effectively, driving significant brand lift. Check out our full case study to see what their Optimal Attention threshold was across platforms: https://bit.ly/3y1FeKF
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Not every brand requires the same amount of attention to drive outcomes. A popular cosmetic brand found that to drive Awareness on Facebook, they need >4 seconds of Attention Time. Different brands, creatives, platforms, formats and more all change how much attention you need. What’s your #OptimalAttention? Get in touch with us today: https://bit.ly/3xlIGPG
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ICYMI: Take a look at our big MAD//FEST takeover! MAD//FEST may have come and gone, but the team is still buzzing after our biggest and best one yet. This year, we brought our very own Optimal Oasis to the madness of MAD//FEST. Right in the centre of the event, we were the go-to spot for good food, drinks, networking and insights. We had the full #attention of MAD//FEST attendees, providing a hub of Playground xyz experts ready to unlock the potential of attention measurement in advertising. With a brilliant turnout, we came away with a wealth of new connections and opportunities and we can't wait to see what next year's MAD//FEST brings. Didn’t get to see it all in action? Check out some of our highlights!
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Not every brand requires the same amount of attention to drive outcomes. A popular beverage brand found that to drive Recall on Facebook, they need >4 seconds of Attention Time. Different brands, creatives, platforms, formats and more all change how much attention you need. What’s your #OptimalAttention? Get in touch with us today: https://lnkd.in/g5h6HDWN
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Not every brand requires the same amount of attention to drive outcomes. A popular banking brand found that to drive Recall on TikTok, they need >5 seconds of Attention Time. Different brands, creatives, platforms, formats and more all change how much attention you need. What’s your #OptimalAttention? Get in touch with us today: https://bit.ly/3xlIGPG
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Not every brand requires the same amount of attention to drive outcomes. A popular automotive brand found that to drive Consideration on YouTube, they need >2 sec of Attention Time. Different brands, creatives, platforms, formats and more all change how much attention you need. What’s your #OptimalAttention? Get in touch with us today: https://bit.ly/3xlIGPG
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We'll be at MAD//FEST next week, hosting our 'Optimal Oasis' opposite the Attention Stage and we can't wait to see you there. Our CEO Rob Hall will take the stage with The HEINEKEN Company to discuss how they've implemented our #OptimalAttention framework to drive outcomes. Cheers to Digiday for writing about our campaign with Heineken's Spanish lager Cruzcampo. Check out the story ahead of MAD//FEST: https://bit.ly/4chOhWs See you next week!
Attention grabbers or action drivers? Heineken's ad tests uncork surprising results
digiday.com