While there's no such thing as bad publicity, a few faith-based bloggers took exception to Electronic Arts' fake religious protest of Dante's Inferno at E3 two weeks ago.

GamePolitics reports that 20 actors bore protest signs protesting against EA's upcoming action videogame.
Initial coverage by the Los Angeles Times even reported (incorrectly) that the demonstrators came from a church in Ventura County, California.

Margaret Cabaniss of InsideCatholic has taken issue with the religious theme of EA's publicity stunt: "It's been clear for a while now that the entertainment industry views Christians on the whole as priggish, thin-skinned fun-killers... Has anybody at EA actually read the Inferno?"
GamePolitics cites one other blog source as being displeased with the PR stunt, but as of yet, no complaints have been received from proper religious groups.

Eternal damnation. Or perhaps a daft PR stunt?



Bryn says: As far as tasteless PR stunts go, this doesn't really register as all that bad. Plus, the fact that it happened at E3 made the whole affair slightly fishy to start with. EA's been known to court controversy in the past; giving away $20,000 worth of gas during high gas prices to promote Mercenaries 2 being another example.

Would this latest effort offend your religious stance or is it just a bit too silly to matter?