Sony reported a second consecutive year of losses today. According to Reuters, Sony hasn't had back-to-back annual losses since 1958, with the recent troubles mounting as Sony's lost ground to Apple, Nintendo, and other flat TV producers in most every market it used to dominate.

Sony is closing 14% of its manufacturing sites in 2009, which is part of its attempt to cut more than $3.2 billion dollars in costs. And, on top of closing manufacturing sites, 16,000 jobs will be cut in 2009 as well.

For this coming year, Sony is hoping to get PS3 sales up to 13 million units, up nearly 30%. Sony CFO Nobuyuki Oneda expects the company's losses to widen and the games division to stay unprofitable for the current financial year.

The Reuters article states that analysts feel Sony is getting hit from all its operations, and desperately needs a killer product to get itself back on track. With the supposed announcement of the PSP Go! at this year's E3 conference, could this be Sony's new killer product?



Anthony says: Lots of companies take losses and continue to exist, so don't for a minute think that this somehow spells the "death of the Playstation." Sony's had a hard time lately, and the company has had its fair share of depressing news about job cuts and losses, but who knows what the coming financial year could bring? With the likely announcement of a new PSP, and perhaps even announcements of other hardware, Sony's game division could see a bump in sales this year, even if it doesn't become profitable just yet.