A new type of ad is heading for your iPhone
Stricter privacy rules send digital advertisers back to the drawing board
ONLINE SHOPPERS often feel they are being watched. Put an item in your basket but fail to buy it, and it may follow you plaintively around the internet for days. Announce your engagement on social media and you will be hit with adverts for the honeymoon. As you turn 40, expect the attention of elasticated-trouser merchants.
This article appeared in the Business section of the print edition under the headline “Flying blind”
Business May 1st 2021
- How TSMC has mastered the geopolitics of chipmaking
- A new type of ad is heading for your iPhone
- India’s steelmakers are the covid-ravaged economy’s rare bright spot
- Developers struggle to meet demand for e-commerce storage space
- The wood-products industry is undergoing root-and-branch change
- Bernd Osterloh, labour nemesis of Volkswagen’s boss, abdicates
- Abolishing executive offices
- The magical realism of Tesla
From the May 1st 2021 edition
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