This is living your principles.

I thought you all might be interested in this. We will try to demonstrate once again that the bottom line for our business is principle, not money. Yes, it has been damaging at times but our values are intact. Effective immediately, if you voted for Obama, your money is no good here. You have proven beyond a doubt that you are not responsible enough to own a firearm. We have just put a sign up on the front door to save you the trouble of walking all the way in here.

I seriously doubt that he will lose any business over this.