A super fun rebranding project with Mini Melts Ice Cream of Canada.

Client wanted a new look and feel to target a wider audience of all ages.
To do so, I deconstructed the old logo, simplified to simple basic shapes that relates closely with Mini Melts Ice Cream - round-shaped flash frozen ice cream with bright + playful colors.

With new product Mini Melts BIG hitting the market this summer, rebranding includes brand new packaging of Mini Melts BIG, new logo, business cards, vending machine design, and web design.





New logo







Business Cards







Mini Melts BIG Packaging - 3 Mixed flavours sold in pouches


Cola & Energy Drink Flavoured





Grape & Soda Flavours







Pineapple & Orange Flavours










Mini Melts Website Landing Page. Featuring new product Mini Melts BIG.






Products Page - Mini Melts Original





Products Page - Enlarged detail page of Mini Melts Original





Products Page - Enlarged detail page of Mini Melts BIG





Contact Page - With customized form





New Mini Melts Vending Machine - June 2013!




Advertising Poster for Mini Melts Original