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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

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Tightening the Screws on Your GA4 Infrastructure
Website Analytics & Optimization
Aug 06, 2024
4 Min Read
Tightening the Screws on Your GA4 Infrastructure
Tell me if you’ve heard this story before: an organization was bad at data, so they rallied the troops, found the budget, invested in a new setup, generated excitement, used the data…and after months of using the data, they found out that their data was broken. It’s happened to me, and I’ve seen it happen…
Third-Party Cookies Aren’t Entirely* Going Away: What Does That Mean For You?
Privacy
Jul 30, 2024
5 Min Read
Third-Party Cookies Aren’t Entirely* Going Away: What Does That Mean For You?
*This blog post was originally published on May 2, 2024 with the title “Third Party Cookies Are Going Away: What Does this mean for you?” It was updated on July 30.   7/30/24 UPDATE: Google recently announced it won’t be deprecating third-party cookies—what a roller coaster! While much is still unknown, we know most other…

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Meet Aly Gomez
CI HQ
Jul 29, 2024
8 Min Read
Meet Aly Gomez
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Aly Gomez. She loves data and d...
A/B Testing With Meta’s Tools
Digital Advertising
Jul 25, 2024
5 Min Read
A/B Testing With Meta’s Tools
We’re always, unofficially, testing and learning within our social campaign strategies. Whether we’re looking at organic or ...
Deciding When to Go Dynamic
Digital Advertising
Jul 22, 2024
6 Min Read
Deciding When to Go Dynamic
Note: this post was originally written in November 2023, and was updated with new data in July 2024. The world of digital market...
How Long Should Meta Ad Videos Be?
Content Creation & Strategy
Jul 17, 2024
4 Min Read
How Long Should Meta Ad Videos Be?
Note: this post was originally written in August 2023, and was updated with new data in July 2024. Video remains the dominant c...
Prepare for a Scam-Free Summer on Meta
Privacy
Jun 17, 2024
2 Min Read
Prepare for a Scam-Free Summer on Meta
Summer is almost here! Don’t forget your last-minute spring cleaning, particularly in your Meta accounts. Meta has thousands o...
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CTA Generator

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

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Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

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