XM MLB Chat

Wednesday, July 18, 2007

Whoopie! I'm on TV! But, unlike you, I'm above any commerical influence, and NOT a fan of any 1 team: Baltimore Sun reporters on TV

Paris Hilton and ESPN have competition--The Baltimore Sun:

  • "Expanding its reach into other media platforms, The Sun has struck partnership agreements with WMAR and Maryland Public Television, and is discussing a similar deal with a TV sports programmer.
  • ...(which) should increase the visibility of Sun reporters and columnists.
The partnership with WMAR, Channel 2, Baltimore's ABC affiliate, follows an earlier, less comprehensive alliance between the two media outlets that began in February 2002 and lasted about two years.

Now, Franklin said, The Sun will have a "breaking news relationship" with WMAR and will share content with the station on nonexclusive stories.

"Periodically, I expect that our journalists will appear on WMAR," Franklin said. "Where it makes sense, we'll share information on what we're working on and we'll work collaboratively on stories."

WMAR was launched in 1947 by the A.S. Abell Co., which also founded and owned The Sun. Abell executives sold both properties to the Times Mirror Co. in 1986. Subsequently, each was acquired by other media companies - The Sun and Times Mirror by Tribune Co. and WMAR by E.W. Scripps Co.

  • More recently, The Sun had a working arrangement with NBC affiliate WBAL, Channel 11, and remains allied with WBAL's radio counterpart, at 1090 AM.

(WMAR News Director David Silverstein said), "At times, you'll see Baltimore Sun reporters on our air and on our Web site, and you'll see ABC-2 reporters contributing in some fashion to both baltimoresun.com and to The Sun."

(Sun official) Steve Sullivan said yesterday that the paper has also been talking with an area sports programmer about an on-air, online collaboration between the two entities.

"We're not quite ready to discuss details of the deal," Sullivan said. "We have meetings next week, at which point we hope to finalize that partnership.""

Via Poynter.org/Romenesko

Labels: ,

Stumbleupon StumbleUpon