Wednesday, March 05, 2008

"before you accuse me..."

eric clapton got it right on so many levels when he challenged introspection before ridicule. jeff risley (see how i lumped him into good company - you're welcome) posted some very important points on greenwashing and consumer expectations.

i think a bridge between what corporations do and say and what customers do and say can be built through transparency. one of the most non-greenwashing companies around, Patagonia, tackles its own inequities via the Footprint Chronicles. Patagonia calls this the "examined life," which seems like a relevant statement per Risley's post.

a little honesty and introspection go a long way.

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Thursday, January 17, 2008

design inspiration

i've been del.icio.us-ing a lot this week, after finding some great inspiration throughout the interweb, both for Interwoven Threads and for my ad job.
here's what's inspiring me.


Nike Considered, by Jeff Staple. Nike's beautiful eco-friendly new line...plus a new air jordan!



Information Aesthetics. Data visualization


Scrapture. Japanese style/fashion site with great (non-Harajuku, thankfully) images of street style.



Five to Nine Magazine. not only does this mag feature a lot of us who get our creative on between the hours of 5 to 9 (brilliant name), but is available for free PDF download. a growing trend, which I love.




The Sky Is Falling, by the Ecospot Grand Prize winner, animation artist Dave Schlafman.

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Thursday, December 13, 2007

From dynamite to peace


on my drive in this morning, i heard Al Gore's scathing comments on America's role in deterring a global climate treaty. Gore was speaking at the UN Climate Change Conference. "My own country the United States is principally responsible for obstructing progress in Bali," Gore said. that's a cold - but true - bowl of chili. listening to the news story prompted me to pull Gore's Nobel Peace Prize speech and it sparked a couple thoughts.

obviously, the speech is powerful on an environmental level. but it also carries a strong call to action that is hard to ignore no matter what "purpose" you might be pursuing. call it inspiration for this thursday morning...but here are some statements that particularly resonated with me (see excerpted transcript here).

on doing good:
One hundred and nineteen years ago, a wealthy inventor read his own obituary, mistakenly published years before his death. Wrongly believing the inventor had just died, a newspaper printed a harsh judgment of his life’s work, unfairly labeling him “The Merchant of Death” because of his invention – dynamite. Shaken by this condemnation, the inventor made a fateful choice to serve the cause of peace.

Seven years later, Alfred Nobel created this prize and the others that bear his name.

-----
on leadership:
However, despite a growing number of honorable exceptions, too many of the world’s leaders are still best described in the words Winston Churchill applied to those who ignored Adolf Hitler’s threat: “They go on in strange paradox, decided only to be undecided, resolved to be irresolute, adamant for drift, solid for fluidity, all powerful to be impotent.”
-----
on opportunity
Seven years ago tomorrow, I read my own political obituary in a judgment that seemed to me harsh and mistaken – if not premature. But that unwelcome verdict also brought a precious if painful gift: an opportunity to search for fresh new ways to serve my purpose.
it goes without saying that i wish the tables had rotated in Gore's favor...in a way. i'm confident our world would be in a better place politically. however, what a profound statement of reinvention, hope and tenacity.

some questions floating in my head:

are you serving your purpose? are you given the opportunity? if not, why not?
are you leading change or "deciding only to be undecided?"
are you facing condemnation, failure or frustration with a solution?

we all face these questions in varying degrees. and i believe we all can see reflections of ourselves and those around us in the quotes above. at the end of the day, though, it's up to us, individually to make a choice.

powerful, inspiring words from the man who was once the next president of the United States.

check out the rest of the speech...it's a good'un.

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Wednesday, October 31, 2007

say what?

i enjoy reading/hearing sound-bite-ready quotes and other corporate speak from spokespeople and pr folks. you know, the statements that make you say, "do they know someone with a brain is going to read this? do they really think someone will believe this?" it's sort of a nerdy outcome of my profession, i guess.

i was reading my grist newsfeed this morning and ran across a post on White House spokesperson dana perino's remarks on the health benefits of climate change, in response to the Centers for Disease Control's report on the affects of climate change (which some believe the white house played down). really? i wonder if perino actually levitates when she stands still, from the gyration caused by her spintasticness.

"Seriously, put a ball on my finger. See what happens."

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Tuesday, October 23, 2007

Planet in Peril


new post on this new documentary at the Do Better Blog.

anyone want to invite me over to watch this tonight? :)

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Wednesday, September 26, 2007

The Footprint Chronicles


just finished a post over at the Interwoven Threads Do Better Blog on what might just be the most transparent, socially responsible act i've seen a company take to lighten its carbon footprint. check it. you won't be disappointed.

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Friday, September 14, 2007

Green billboards?


great post from Agency Spy on this green outdoor option. we all know the green movement's roots are firmly planted in the marketplace, our industry now will be forced to respond in many ways - i like this execution. what other green communication have you seen/are embarking on?

as always, more green thoughts can be found on Interwoven Threads' Do Better Blog.

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Thursday, August 23, 2007

New post on the Do Better Blog

too late to re-post here, but it's relevant to us marketers. hit up Interwoven Threads' Do Better Blog for more.

g'night.

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Friday, July 13, 2007

more on the global warming brand

an update to my last post. al gore is now launching a competition to create spots to raise awareness for global warming.

time to put some of your creative talents to a good cause? worth a shot.

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