This post will be an eye opener for MNO and App Developers
Most
of the people prefer website over shopping apps in handset for e-shopping, According to a study conducted by a research
firm, Nielsen, Indian smartphones audience still prefer websites for online
shopping than using shopping apps on their device. However when it comes to
accessing content on the smartphone, there has been an increasing preference
for apps over websites.
Close
to 25 percent of smartphone-users in country prefer to shop online while just 3
percent of smartphone users’ access shopping apps, the study.
However,
in the shopping genre, the smartphone audience still prefers websites,"
the study said.
Flipkart
leads the marketplace as most popular shopping site with a reach of 5 percent
followed by eBay. As far as shopping apps are concerned, eBay has the highest
penetration with just over 1 percent of smartphone-users accessing the app at
least once a month, while Flipkart comes in second with a reach of just under
one percent.
Although
mobile shopping is still in its infancy, According to the survey, it was
found that more smartphone-users aged between 25 and 35 years engaged in
m-commerce. Of these, 8 per cent said that they have made online purchases on
their devices, which is higher than any other age group.
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