Showing posts with label self-publishing. Show all posts
Showing posts with label self-publishing. Show all posts

Thursday, July 3, 2014

Embracing Your Future: the EBM...

Those who are inspired by a model other than Nature, a mistress above all masters, are laboring in vain—Leonardo daVinci

You pause at the front door of the eco-house that you and your partner designed in Vancouver’s Point Grey and pull up the collar of your jacket. The air is fresh with the promise of snow and you smile with thoughts of spring skiing at Whistler.

You glance at the time display on your Smart Glasses. You’ve decided to forego the WaveGate and walk to the café; you have plenty of time to walk through the hilly forested streets, with a view of English Bay. You want to check out the refurbished solar-house on Locarno Crescent that your company helped design. Based on a living model of Biomimicry, the house is the latest iteration of your company’s “symbiosis” model of 100% sustainability, in which people live in a cooperative and synergistic partnership with their environment. The house is an intelligent organic facility with self-cleaning floors and walls; heated, fuelled and lit by organisms in a commensal relationship. Everything works on a natural cycle of harmonious renewal and natural evolution. You smile, rather self-pleased. It has taken you a few years to convince the city council to accept this new model in community design. Now, it’s happening everywhere.

It’s April 12, 2074. A special day. And a special year. The year of the wooden horse in the Chinese calendar. Also called the green horse, it’s associated with spring, growth and vitality.  The horse symbolizes nobility, class, speed and perseverance. Horse energy is pure unbridled spirit. Playful, wild and independent, the horse has a refined instinct that flows through action and movement. Together, these symbols promise both chaos and great opportunity. And transformation.

The year of the wooden horse only occurs every sixty years. And sixty years ago today your mom turned sixty. You release a boyish grin at what you intend to do in celebration. On that day, sixty years ago, she celebrated her sixtieth birthday with the release of Natural Selection, her collection of speculative short stories about human evolution, AI, genetic manipulation, transhumanism, and the human-‘machine’ interface. She also celebrated the local printing of Metaverse, the third book of her space detective trilogy, The Splintered Universe. It was the second book to be printed by Toronto Public Library’s newly acquired Espresso Book Machine; one of only two EBMs in Toronto at the time.

A smile slants across your face as you remember what libraries and bookstores used to look like then. Both were struggling with a changing paradigm of reading, writing and publishing. Many of the older folk feared that books—print books, particularly—were going extinct as more exciting channels of communication like videos, interactive games and instant social networking took over. Of course, that didn’t happen. “Story” and “storytelling” were simply evolving and the paradigm shift simply embraced a new model that incorporated more diverse expression. You remember conversations with your mom about Chapters-Indigo, whose face changed from a bookstore to a gift store and tchotchke filled more and more of the storefront. As large bookstores struggled to dominate, the EBM—like its lithe mammal cousins in the Cenozoic Era—created a new niche for itself: the book ATM.


The size of a Smart Car, the EBM could fit nicely in a stylish café, housing and dispensing—Tardis-style—many more books than its diminutive size. In 2014, the EBM carried over eight million titles, including commercial books and out-of print gems. That number has tripled as virtually every publisher has embraced the Book ATM model to sell books.  

You inhale the tantalizing aroma of freshly ground and brewed coffee before you reach Zardoz Café. The retro-style café is a converted Edwardian-style house with high arched windows and a living roof overlooked by tall sycamore trees. You climb the stairs and enter the café. Its 2020’s style interior that your company helped design is decorated in earthy tones, avant-garde art, a forest of dracaenas and ferns and a stepped creek, complete with goldfish and crayfish. A shiny brass Elektra Belle Epoque espresso maker sits at the bar, dispensing the finest fair trade coffee.

Your sweeping gaze notes several people at the small round tables, enjoying good coffee and conversation; your special guest hasn’t arrived yet. You spot the WaveGate at the back, resembling an old English police box. Next to it sits the EBM.  Eager to do your deed before your guest arrives, you sidle to the coffee bar and catch Grace’s eye. She smiles; you’re a regular. You touch her wrist with your watch and the data passes onto her embedded interface. She taps her hand to process the book order—she insists that you not pay—then she makes your double-shot espresso—the old-fashioned way.  As she grinds and taps and runs the machine, you and she chat about skiing this spring. Just as Grace hands you a perfect crema-topped espresso, the WaveGate shimmers briefly and then its doors open like an accordian.

Your mom emerges from the “tardis”, smartly dressed in an early-century blazer and skirt, and grinning like an urchin. She resembles the seventeenth Doctor a bit, you decide—the first female Doctor Who, finally! Somehow—you don’t know how she does it—her old-fashioned style manages to embrace “retro-cool”. She’s arrived from Switzerland, where she is house and cat-sitting for good friends in Gruyeres. From there she still commutes—Tardis-style—as sessional lecturer at the University of Toronto, where she maintains a tiny book-festooned office.

Kevin Klassen
“Kevy!” she squeals like a girl, obviously happy to see you. You don’t cringe; you’ve grown accustomed to the ripples of interest your mom’s unalloyed enthusiasm usually creates.

“Happy birthday, Mom!” You seize her in a hug. “I’m glad you made it to Vancouver for your 120th birthday.” Traveling the WaveGate suits her, you consider.

“I like the tardis better than you, I think,” she says, smiling sideways at you with knowing. She’s right; you prefer the old-fashioned way of traveling, without having to reconfigure your molecules from one place to another. In fact, you prefer the old-fashioned way of doing a lot of things, you decide with an inner smile.

“I have a surprise for you, Mom,” you say with a knowing grin. Your mom likes surprises. Her eyes light up and she beams at you. You glance at Grace with a conspiratorial look. She takes the cue and starts the EBM.

“Over here,” you say, steering your mom toward the EBM, already humming like an old tomcat getting its chin scratched. Your mom bends down to watch the pages spew out of the paper holder and stack neatly in a tray, then get snatched by robotic fingers as a colour cover is created then laid below, ready to envelope the book interior. After the gluing and binding, the robots trim the book on three sides then summarily send it sliding out a chute on the side.

Your mom has guessed what the book is; but she still squeals with glee when she sees it. It’s Metaverse, of course; the book she first had printed on the EBM in Toronto’s Public Library sixty years ago on her birthday.
Nina Munteanu proud with Metaverse just printed on EBM


“I just thought you’d like another book,” you say with a laugh. Like she needs another book. But this one’s special; it’s sixty years old today. Just like she was, sixty years ago—today. You pull out your PAL and point at your mom, as she seizes the perfectly bound book. “Let me take your picture!”

She poses with the book, looking like a kid with candy. You check the image and laugh. “There it is. You don’t look a year over sixty!” You grin at your 120-year old mother.

“And you don’t look a day over twenty-three!” she teases back. 

You give her a slanted smile. You’re eighty-three. 

Lisa Naccarato & Nina Munteanu in 2014
Beaming, she goes on, “I remember doing this exact thing sixty years ago in Toronto! Those same feelings of overwhelming gratitude and wonder are still there,” she confides. “I remember telling the CBC reporter who covered the EBM launch that it felt like a birthing.” She throws me a crooked grin. “Only the labour was on the computer instead of in the hospital!”

Visibly pleased and touched, she snatches me in a bear hug.

“This is the best present a mom could get from her son. Thanks for remembering. It’s been an incredible ride and it’s all been worth it.”

“Join me for a coffee; then I have a house to show you…” you say, smiling with pride.



The Espresso Book Machine


The EBM at the Toronto Reference Library
Many bookstores, libraries, and universities around the world are hosting the Espresso Book Machine® (EBM) by On Demand Books LLC (and associated with Lightning-Ingram). The EBM makes millions of titles available via the EspressNet® software and produces quality paperbacks in minutes at point of sale. The EBM is not a print-on-demand solution, but a powerful new digital-to-print channel that eliminates lost sales due to out-of-stock inventory or the hassle of returns.

Advantages:
  • Readers: millions of books, multiple languages, made on demand for you.
  • Bookstores, Libraries and other Retailers: sell (or lend) more titles without the extra inventory; capture the growing self-publishing market.
  • Publishers: the EBM offers an additional sales channel and greater visibility to a publisher’s titles. It also avoids out-of-stocks and eliminates returns.
  • Authors: earn additional income otherwise lost through the used-book market.



Nina Munteanu is a Canadian ecologist and internationally published novelist of science fiction and fantasy. In addition to eight published novels, Nina has written award-nominated short stories, articles and non-fiction books, which have been translated into several languages throughout the world. She currently teaches writing at The University of Toronto and George Brown College.









Friday, June 27, 2014

Surfing the Hybrid Wave of Publishing


Bestsellers have been migrating online since Amazon.com opened its virtual doors in 1995. Now ¾ of them are online, e-books and print combined. Two years ago Borders shut its doors. Mike Shatzkin of the Shatzkin Files tells me that Barnes & Noble continues to close stores as leases expire.

Our very own Chapters/Indigo in Canada is rapidly turning into a gift store. Mid-listed and lower listed authors are finding their print books returned to them (I know; I’m one of them). Further to that, I can also state that the digital version of my books—available in multi-formats including print, audio, e-book, and graphic novel—is selling at a ratio of at least 5 to 1 over any other format sold. Amazon recently revealed that Indie and small-press books account for half of the e-book sales in its most popular and bestselling genres. In a startling and controversial statistical report, Writer Hugh Howey determined that 92% of the top-100 best-selling books in the top-selling genres (based on Amazon sales) are e-books.

Despite the challenge on the use of statistics and data reporting in the Howey study, some of the overall trends he discussed (though the study may not have proven) are becoming obvious.

Over the past six years a mass migration into e-books has occurred—thanks to Kindle. We’ve had three years of great “hand-held delivery” of graphics—thanks to the iPad. Novels and non-fiction have blossomed over the Internet and into our cherished smart phones and other portable devices. It’s only time before consumers of illustrated books and children’s books embrace this market. One of my colleagues is counting on it. She has just completed an annotated version of an Edwardian illustrated guide to pets that is splendid with old plates and wonderful anecdotes. And it will be sold only as an e-book.

A bazillion ebook retailing models are sprouting to embrace the flourishing of individual expression and readers who use Kindle, Kobo, and other portable reading devices. For instance there’s Safari, 24symbols, Oyster, Scribd, Entitle, and Librify. Then there’s Amazon’s PRIME, a kind of “library” lending service for its subscribers. They also have Kindle Fire for kids.

The big publishers have shifted majorly to ebooks to improve their margins and profitability. Even literary agents are dabbling in the publishing business now (e.g., E-Reads, Diversion, Rosetta, Curtis Brown, Writer’s House).

This is all great news for the self-published author, who is increasingly relying on the ebook format and Internet distribution platform of social media to earn a living as a writer.


Of a surety, the number of self-published books that succeed is still a tiny fraction of the number of books published overall. However, this needs to be seen in the greater context: the number of successful books (as gauged by various measures of “bestselling-status”), no matter how published, has always been a crap shoot, with many books not enjoying the kind of success their authors would wish—or deserve. The number of books mid-listed and below has always been a very high percentage of the totality. As with most niche markets, publishing success and sales has followed and continues to follow a long tail, with the few earning a lot stretching its long tail to the many earning a little. “The number of people reading wasn’t enough to support the number of authors publishing traditionally,” author Hugh Howey points out in an article called “I See it Half-Full”. This, no matter how a book is published or by whom.

What does this mean to those of you just getting started and still choosing which route to follow?

Those of us in the industry have been hearing some interesting back and forths spanning from writers like John Green who passionately maintains that he would “never self-publish” and that there is an advantage to publishing the traditional route to others like Brenna Aubrey who turned down an auctioned offer from a Big Five publisher to self-publish with no regrets and to great success.

In an article entitled “the Third Way of Book Publishing”, successful self-published author Mathew Mather argues for a hybrid approach. In the article, he shares how he became a successfully published author without the help of any of the Big Five publishers and the results were incredible :

“By self-publishing and without any help from the Big Five, I’ve gathered nearly 200,000 readers in under two years. This was only possible because of the new platforms and outlets that became available to authors in the past few years. Without them, I wouldn’t be an author, or at least, not a ‘published author’. And, because of my self-publishing success, 20th Century Fox purchased the film rights to my second novel, CyberStorm.”

Mather suggests an alternative paradigm that mixes self-publishing with traditional publishing and involves the author’s rights. Mather says that “If a writer manages to get out a self-published book that is successful, they can separate out rights for: domestic US, Canada, UK, rest of world country by country, audio rights, film and TV rights and so on.” Mather himself kept self-publishing in the US domestic market (both print and electronic) and sold off rights for foreign markets through an agent or through larger traditional publishers.

Mather provides the example of Hugh Howey, who kept his electronic publishing rights while doing print deals with other publishers. I’ve done the same for several of my books. While I collect small royalties (12%) from my American Indie publishing house who has bought the rights to the print version of The Splintered Universe, I kept the rights to the e-book version, which I sell on Amazon KDP for a much higher royalty (70%). I make more per e-book despite its reduced retail price; and, as I mentioned above, I sell more e-books than print books, by about 5:1. Howey provides more interesting statistics for writers to consider.

This is an exciting time. The writing and publishing industry is experiencing a tidal wave of change. If you like waves and don’t mind getting a little wet, chances are you’ll enjoy an awesome ride. Publishing success now and in the future will not rely on any single model. It doesn’t matter if you use a longboard, gun, fish or bonzer. Just get up and surf the wave.

As with other facets of business and art that have been touched by the Internet, storytelling is currently experiencing a renaissance of individual expression that will involve many different ways to express, communicate and distribute “story”—some yet to be imagined.


Interesting Links:

Nina's Interview on EAC's Boldface 



Nina Munteanu is an ecologist and internationally published author of novels, short stories and essays. She coaches writers and teaches writing at George Brown College and the University of Toronto. For more about Nina’s coaching & workshops visit www.ninamunteanu.me. Visit www.ninamunteanu.ca for more about her writing.