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Showing posts with label think before you pink. Show all posts
Showing posts with label think before you pink. Show all posts

Thursday, October 25, 2012

Ultrasound, less X-Ray

Breast cancer: 

Ultrasound better for some, and do not overlook Thermography

United Press International, 10-23-12

For women ages 30-39 with symptoms of possible breast cancer, ultrasound is a superior diagnostic tool to mammography, U.S. researchers say.

Dr. Constance Lehman, director of radiology at Seattle Cancer Care Alliance and professor and vice chair of radiology at the University of Washington, said the use of ultrasound in women ages 30-39 who have overt breast symptoms -- palpable lumps, localized pain and tissue thickening -- is common practice in Europe, where guidelines typically recommend ultrasound as the primary diagnostic imaging tool.

The risk for malignancy among women in this age group is small, but real, at about 1.9 percent, Lehman said.
The study, published in the American Journal of Roentgenology, found in the 1,208 cases examined, sensitivity for ultrasound was 95.7 percent compared to 60.9 percent for mammography -- ultrasound exams found 22 cancers versus 14 by mammography.

The researchers identified all women 30-39, who presented for diagnostic breast imaging evaluation at Seattle Cancer Care Alliance from January 2002 to August 2006.

"Imaging plays an important role in evaluating women with palpable breast lumps," Lehman said. "Most lumps are not cancer. Ultrasound and mammography help us separate women who need a biopsy from those who can safely be followed or reassured that the lump is benign. In women under age 40, ultrasound is better at evaluating breast lumps compared to mammography. Mammography is still our best tool for screening women 40 and older, but targeted ultrasound is our tool of choice in evaluating symptomatic women under 40."

Copyright United Press International 2012

Selections from Natural Health News

Oct 07, 2009
EDINA, Minn., Oct. 7 (UPI) -- Dr. John Wild, a leading developer of the use of ultrasound in cancer detection, died recently in Minnesota at the age of 95, his daughter said. Wild applied ultrasound technology that was being ...
May 13, 2008
I have been an advocate of ultrasound for breast screening for more than a decade. I have taught thousands of women to demand ultrasound - and better yet - THERMOGRAPHY - in the classes, workshops and writings that I ...
May 21, 2010
The web site mentioned in this article promotes MRI and ultrasound, also less cancer promoting than mammogram and doing a better diagnostic job as well. Dense breast increases cancer risk. Published: May 21, 2010 at ...
Apr 04, 2007
Ultrasound is effective too. Read more here and here. Computers hinder mammogram readings, report finds. By Gene Emery, Reuters 4 April 07. Computer-aided mammogram designed to help doctors spot cancer do not ...

Saturday, February 04, 2012

Alternate Media follows our lead

Now that millions have seen the true colors of the Komen Foundation Following its withdrawal of funding from Planned Parenthood I'm posting a selection of our articles on "PINK" from over the years.

After 20+ years of PINK there is no cure. And there is little aimed at prevention and different screening and treatment options that may be better than what if offered and supported by Komen.

I applied one year for a grant to do education and was denied.  I take it that my focus to help women learn about options was not on the agenda for Brinker.

This also says too that the Pink Lid campaign from General Mills ignored a request for a grant from the 501c3 non profit that sponsors this blog.

I started educating in earnest against the lineal mind set of breast cancer care and lack of sure in the early 90s.

The fact that Komen backed mammography screening was advised against in the early 70s by an expert in radiation effects is also quite unknown. It was opposed because it was expected to increase the risk of breast cancer, which it has done.

Now with the outrage and backpedaling from Komen on awards to Planned Parenthood, mostly effecting poor women, Alternet has picked up on some of what we have been saying for decades.

Donations to our 501c3 are welcome. 
Please use the PayPal link in the right column to support us. 



There are quite a few more that listed here which you can locate with our search function.

Jan 21, 2007
General Mills won't support Creating Health Institute's Women's Health programs (especially those we provide to people with limited income) through the pink lids program. Komen never responds when we submit a proposal.
Apr 26, 2010
The sprawling chicken purveyor and Susan G. Komen for the Cure® have teamed up "to raise funds and spread breast cancer awareness and educational messaging" via a campaign at 5000 KFC restaurants. Participating ...
Jan 04, 2010
It seems as if the controversy over Hadassah Lieberman, the Senator's wife, is on the payroll of the Komen Foundation to the tune of about $300K a year. Gary Locke's wife is on their payroll too, most likely lobbying while she's ...
Sep 30, 2009
After five years of asking consumers to collect and send in Yoplait pink foil lids to raise money for Komen, Yoplait sought a way to enhance consumer involvement and elevate its brand awareness in the crowded breast cancer ...


Oct 01, 2008
We at Creating Health Institute would be very grateful if we could get donations for our year-long women's health initiative from Komen or other corporate programs that promote Komen. Donations for this effort go a long way to ...

Feb 24, 2011
4 September 2010 - The Pink Cause Marketing is getting underway once again. I just received a spam from a PR firm about a massage clinic in Seattle that would give $15 from each massage to the Komen Foundation.
Sep 04, 2010
I just received a spam from a PR firm about a massage clinic in Seattle that would give $15 from each massage to the Komen Foundation. I wrote the fellow back and explained a few things about the Politics of Pink. Here at ...
Apr 04, 2009
Just this week I sent a message to the Inland NW contingent of the Komen Foundation who are gearing up for another "Race for the Cure". My message was the same: "Why aren't you providing women with the facts about ...

Oct 13, 2009
With their "Buckets for the Cure" campaign, KFC and Susan G. Komen for the Cure are telling us to buy buckets of unhealthy food to cure a disease that kills women. When a company purports to care about breast cancer by ...
Sep 21, 2009
I direct a 501c3 organization and I can't get General Mills/Kraft to donate to it for our educational efforts, like this blog for example, as they give only to Komen. Komen refuses to communicate with my office. Maybe there is a ...
Similarly, Yoplait requires participants in its “Save Lids to Save Lives” campaign to either mail lids to the company or enter a code online to donate a whopping 10 cents to Susan G. Komen for the Cure. Why not donate a ...
Jan 18, 2009
The Susan G. Komen for the Cure foundation and Bristol-Myers Squibb, which makes the imaging agent used in the study, paid for the work. The next test will be to see how MBI stacks up against MRI. The federal government ...

Mar 25, 2010
"We hope that no one comes away from these studies with the idea that they're an attempt to 'blame' anyone for breast cancer," said Diana Rowden, a vice president at Susan G. Komen for the Cure, a breast cancer group in ...
Apr 23, 2008
The study was funded by the National Institutes of Neurological Disorders and Stroke, the Komen Foundation for the Cure, and the Wilmot Cancer Center. Adapted from materials provided by University of Rochester Medical ...

Saturday, December 31, 2011

The New View for 2012

For about two decades I have been writing and education about thermography as a better and safer screening method for breast cancer.  


The two best reasons are that it does not expose you to unnecessary radiation and it detects 10 years earlier than x-ray.


This article may help you have a better view and also worth getting a copy to your health care provider.


Sadly I have learned that in some radiology practices they will not allow ultrasound unless you have had a prior mammogram.


Get the facts and take a stand for your best health.


Excerpt from a clinical article highlighting the facts about thermography -



  • Breast thermography has undergone extensive research since the late 1950's.


  • Over 800 peer-reviewed studies on breast thermography exist in the index-medicus literature.


  • In this database, well over 300,000 women have been included as study participants.


  • The numbers of participants in many studies are very large -- 10K, 37K, 60K, 85K …


  • Some of these studies have followed patients up to 12 years.


  • Strict standardized interpretation protocols have been established for over 20 years.


  • Breast thermography has an average sensitivity and specificity of 90%.


  • An abnormal thermogram is 10 times more significant as a future risk indicator for breast cancer than a first order family history of the disease.


  • A persistent abnormal thermogram caries with it a 22x higher risk of future breast cancer.


  • An abnormal infrared image is the single most important marker of high risk for developing breast cancer.


  • Breast thermography has the ability to detect the first signs that a cancer may be forming up to 10 years before any other procedure can detect it.


  • Research has shown that breast thermography significantly augments the long-term survival rates of its recipients by as much as 61%.


  • When used as part of a multimodal approach (clinical examination + mammography + thermography) 95% of early stage cancers will be detected.
If you would like a complete copy of the article please contact us.



Women


Breast Thermography


Mammography Risk

Not so pretty in pink


Selections from Natural Health News



Jun 12, 2011
Now - even though thermography has received FDA approval, it stands on its platform of mammography as the only approved screening system. And at the same time blocks any information that has been scientifically ...
May 21, 2010
A great boost for the benefits of thermography over breast-cancer-causing mammogram. It is more effective and better for women under 50. Yes! Thermography's accuracy rate is 90% versus mammogram's 50%. It is well past ...
Oct 23, 2009
Better to Screen You with Thermography, My Dear... "Rethink" of Cancer Screening Triggers Comments and Controversy By Nick Mulcahy October 23, 2009 — In a comment that has triggered widespread media coverage, the ...
Mar 02, 2009
I just know I have to drive 75 minutes to get thermography. With the 3 day Race and March coming soon (Women's Health Month) perhaps you'll like to send along your donation to get our report on mammography that we've ...

Thursday, May 26, 2011

Does Going Pink Lead to "The Cure"?

Real questions do need to be asked about pink products and real progress in prevention and cure of breast cancer.
Back in March, BCA re-launched the Think Before You Pink® blog to provide information and resources for those interested in shifting the dominant breast cancer narrative. One of our goals was to provide concrete tools that would help people start conversations with their friends, family and communities. As a result, I am excited to announce that we are finishing a “first draft” of our brand-new Think Before You Pink® toolkit. We’ll be offering a sneak peek next week, so stay tuned!

As a lead-in to the initial release of our toolkit, we thought that it would be interesting to revisit our campaign’s best known resource – our critical questions. We created these questions in response to the rise of breast cancer related cause marketing and the lack of transparency about how the generated revenue is spent.

In the years since we’ve started our campaign, we’ve seen a lot of changes: a number of organizations have adapted our questions, mainstream news outlets have reported on the unregulated (and sometimes problematic) use of the pink ribbon, and many companies have even started to disclose more information about their “breast cancer awareness” campaigns.

However, there’s still much work to be done.

The first of our questions is: How much money actually goes toward breast cancer programs and services?

In 2009, the Boston Globe ran an article with the following information:

“Research [has shown] that 79 percent of consumers would likely switch to a brand that supports a cause, all other things being equal. People want to buy from companies that appear to do good deeds. In one test conducted by Cone and Duke University’s Fuqua School of Business, shampoo aligned with a cause saw a 74 percent sales increase over the same brand without a cause.”

Donations to breast cancer organizations still pale in comparison to profits. Just last year, Reebok marketed an entire line of pink ribbon apparel and accessories, with prices ranging from $50-$100. However, they set a “cap” on the proceeds that they would donate to the Avon Breast Cancer Crusade: $750,000. One wonders how much money they made by “linking” themselves to the breast cancer epidemic.

Similarly, Yoplait requires participants in its “Save Lids to Save Lives” campaign to either mail lids to the company or enter a code online to donate a whopping 10 cents to Susan G. Komen for the Cure. Why not donate a significant portion of overall sales instead? Hmm.

It gets worse: a quick Google search yields a number of pink items without any apparent connection to breast cancer organizations at all.

These promotions are successful because people want to help end the breast cancer epidemic. They want action steps – and there are few provided.

With our advocacy and education work, we aim to provide more options.
Selections from 30+ Pink posts from Natural Health News

Pink Cause Marketing  Feb 24, 2011
This is why for more than a decade we have been saying THINK Before You Pink! Women's Health Month is March, and that is not too far away. FDA Warns of Potential of Serious Side Effects with Topical Numbing Agents . ...

Natural Health News: The Trouble With PINK
Aug 14, 2006
General Mills also refuses to allow our health education oriented non-profit organiztion, Creating Health Institute, from participating in the annual pink lid promotion. CHI does a very great amount of public health ...

Natural Health News: The Politics of Breast Cancer
May 12, 2011
What is so wrong with pink ribbon marketing? THINK BEFORE YOU PINK. Why on earth would corporations involved in the treatment and diagnosis of women with breast cancer try to control how the public understands the ...

Thursday, February 24, 2011

Pink Cause Marketing

20 years of Cause Marketing
I started to wonder why corporations, which on every other front care about making money, suddenly “get philanthropy” when it comes to breast cancer. Now I question the motivation of companies who slap the pink ribbon on their products. I feel exploited as a survivor and feel that most companies use the pink ribbon to increase their sales. Source


Selections from Natural Health News


Oct 05, 2009
4 September 2010 - The Pink Cause Marketing is getting underway once again. I just received a spam from a PR firm about a massage clinic in Seattle that would give $15 from each massage to the Komen Foundation. ...

Oct 02, 2010
This is why for more than a decade we have been saying THINK Before You Pink! Women's Health Month is March, and that is not too far away. FDA Warns of Potential of Serious Side Effects with Topical Numbing Agents . ...

October Pink Promotions
Oct 01, 2008
In your effort to not be swayed by massive marketing of pink lids on toxic products join the campaign to stop Yoplait from using rGBH hormone laced milk to make their synthetic goop. Yoplait touts its yogurt as being healthy for women, ...