Why is it so famous? Well, basically we are ingesting coffee made of cat shit. Or to be more exact, civet cat shit.
Coffee 'produced' by the civet cat lose much of the bitterness but preserve the aroma / fragrance. Note that there is no specific blend of Luwak coffee - it could be Arabica, Robusta or pretty much anything. It depends on what is fed to the civet cat!
From bali - kintamani, luwak coffee |