Every politician has their schtick, their story. Scottish Tory leader, Ruth Davidson's, is that she is a ‘good, old-fashioned’ working-class Conservative, seasoned with a good pinch of socially liberal, unstarchy modernity.
As Peter Ross' Times profile puts it this morning, "Ms Davidson grew up in two traditional small towns, Selkirk and Lundin Links. She went to Buckhaven High and lacks silver spoons and old school ties." And there is clearly a good deal of truth to this. Davidson is not one of the born to rule brigade. She seems amiable, ordinary and doesn't take herself too seriously. She wasn't privately educated. Flattering profiles tend to describe her as a "champion of blue collar Tories" - which is just an Americanised way of saying - working class Tories.
As Peter Ross' Times profile puts it this morning, "Ms Davidson grew up in two traditional small towns, Selkirk and Lundin Links. She went to Buckhaven High and lacks silver spoons and old school ties." And there is clearly a good deal of truth to this. Davidson is not one of the born to rule brigade. She seems amiable, ordinary and doesn't take herself too seriously. She wasn't privately educated. Flattering profiles tend to describe her as a "champion of blue collar Tories" - which is just an Americanised way of saying - working class Tories.
And yet the foundations of all this remain remarkable shaky. Bark at Ms Davidson that the Scottish Tories remain a party devoted to the service of the wealthy, of established privilege and property, and she'll almost inevitably dip into her biography rather than her policy catalogue to try to refute the point. The election campaign represents an admirable opportunity for Ms Davidson to move beyond an immature identity politics, and to produce some policy calculated to benefit the workers of "middle Scotland" who she says uniquely preoccupy her.
But thus far? All we've really seen is the same old, same old. Her education agenda seems authentically felt. But on tax and spend? Recent developments in SNP policy have represented a calculated provocation to Davidson’s party. And damagingly, if she wanted to prosecute a consistent blue collar agenda for her party, her troops are proving either indisciplined or ill-led. Mr Osborne’s upper rate tax cut, cancelled. Local taxation, hiked on the Georgian villas of the New Town and the corniced apartments of Pollokshields and Kelvinside. Threats and menaces continue about the additional rate of taxation.
Each provocation has been met with the same old unreconstructed response on behalf of interests Tories have long represented: the high earners, the landowners, the large homeowners, the prosperous middle classes. And for the real “middle Scotland” – squeezed or unsqueezed, delete as preferred? For "aspirational" folks, taking home between £20,000 and £30,000 a year, and hoping to bump up their salaries over the coming years? Next to sod all, as far as I can see. Certainly nothing distinctive from what the more traditionally patrician leadership of her party in Westminster has come up with.
We await the party manifestos for May's elections with interest. But we're gradually getting a clearer picture of where the parties will stand on key issues, including taxation. And if the speech Ms Davidson gave this morning is anything to go by, beyond the warm words and the attractive biographical annotations, Ms Davidson seems most exercised by the pocketbooks of the richest 5% to 10% of Scots. Here's the key section of her speech:
Last week, we learned the full cost of the SNP’s plans. Firstly, middle earners in Scotland will be forced to pay £3000 more in tax than people in England over the next five years. By the turn of the decade, the difference in take home pay for someone touching£50,000 will be £800 a year. And secondly, the additional rate may go up too. On Wednesday, the First Minister rightly declared she would not be increasing the additional rate of tax – because we know Scotland will lose money if she does. But by Thursday night, we learned that, actually, she’s had second thoughts – and that she may do so in future years. In short, we now have a Government which we know will make middle earners pay more – and which may make higher earners pay even more too.
We can discuss the merits of tax banding. We can have a meaningful debate about when the 40% banding ought to bite, and what the consequences of higher taxation at the upper and additional thresholds are likely to be. There was some good discussion below the line in last week's blog on this. But for all the Daily Mail's wishful thinking - which Ms Davidson appears to have swallowed whole someone earning £50,000 is not a middle earner.
The point cannot be underscored often enough. The median full time income in this country is £27,000 a year. Someone earning £50k a year may sit midway between the very rich and the very poor in our society, but most working people do not. In Ms Davidson's Edinburgh region, the median salary is higher - £35,784 - but still well short of the figure £50k figure she cites in her speech today.
If this is Ms Davidson's definition of a "blue collar" Tory, good luck finding many of those outside of Edinburgh's more prosperous enclaves. In fairness, you can understand the politics of this. Ms Davidson has a core vote to whom she must also tend. The Conservative Party - like all big, governing coalitions - has competing forces and inclinations within it. I'm sure Davidson is sincere - in a fuzzy way - about wanting to give a leg up to those who begin life with few advantages. But if your main policy objectives are to protect those who are already well off? If you offer sod all to those you claim to champion? If you claim you have a working class agenda, but all you talk about is protecting the pocketbooks of a relatively small minority of higher earners at the top?
Then, to be honest, I don't give a fig whether you've pulled yourself up by your bootstraps, or whether you are the first person in your family to go to university. Your autobiography has become a convenient mask, to distract the people - and perhaps, to distract yourself - from the gulf separating your political ideals and the priorities you are actually pursuing.
There was an interesting, human moment when Andrew Marr interviewed Iain Duncan Smith last weekend. The former Work and Pensions Secretary was confronted with the gap between his stated aspirations and what the government of which he had been part had actually achieved. Duncan Smith found his passion, defended his principles, and ultimately - failed credibly to bridge the gap between what he said he wanted to do, and what the record showed about his term in office.
When pressed in a similar way, Ms Davidson has also got into the habit of retreating into her personal story, just as Iain Duncan Smith retreated to his principles. The former Work and Pensions Secretary invites us to judge him, not on his failures and his achievements, but on his good intentions. In Ruth Davidson's empty "blue collar" Toryism, we can already almost hear the dull echo of the Quiet Man's aspirations, and his regrets.