Joe's Crab Shit

First of all, little kids today are obnoxious and overly indulged enough as it is. To encourage them to say, "Oh shit!" at every opportunity is just plain wrong.
Besides, when I'm hungry and considering which restaurant to visit, just the thought of a table next to me with the whole family cussing throughout their meal is enough to automatically rule out Joe's Crab Shit.
Don't kill the characters in this ad, kill the nitwits who created it.
How?
Shark infested waters, of course.