Showing posts with label typography. Show all posts
Showing posts with label typography. Show all posts

Wednesday, September 15, 2010

Blue Orchid Typography Project

In my typography class, we were tasked with creating an artistic representation of a phrase, song lyrics, poetry, or dialogue. I chose to pick a song that was just begging to be made into some kind of project - "Blue Orchid" by the White Stripes. I was listening to the song a lot at the time, and it just sounded like something I could work with.

Jack White's high-pitched, forceful voice required a fluid, even slightly feminine typeface - I found a graffiti-esque font, by the name of Farfel ICG Felt Tip. Since White's delivery of the lyrics emphasize each syllable, I off-set each syllable and placed it in a vertical hierarchy - as if written on a musical staff - to mimic the changes in pitch. Some of the words had a certain accusatory "bite" so a grungier, bolder font is positioned behind the main script when necessary. Meg White's steady drumbeat is represented by the ever-present lyrics in the background, that have a much more rigid grid system than the main text. Those are a dark grey, which only pops out against the black a little bit, so as not to overpower the piece.

The paint splatters represent the blaring guitar riff, that come and go. I would have liked a brighter more electric blue, but It would have looked funky next to the blue "blood" dripping from the orchid. To create the effect, I made a very dark gradient of blue and used Liquify to pull down various parts on top of the flower. I then used Bloat to create more realistic "drops" on the flower. I added the white splatter to emphasize the end of the song a bit, and to make the blue stand out, otherwise it would get lost in the black. The picture I had didn't contain a stem on the orchid, so I had to make one up with some filters and shapes...It's the only part I kinda regret, but no one takes pictures of flower's stems on the internet it seems...

Check out their official video: