2014 Articles about Jeff Fisher LogoMotives

Articles, mentions of Jeff Fisher and sightings of Jeff Fisher LogoMotives designs online and in print:

Creating the Perfect Logo with LogoMotives’ Jeff Fisher, by GraphicDesign.com | USA (May 2014)

Design plagiarism is alive and well in Nottingham, by Together Agency | Nottingham, UK (January 2014)

© 2016 Jeff Fisher LogoMotives

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2013 Articles about Jeff Fisher LogoMotives

Articles, mentions of Jeff Fisher and sightings of Jeff Fisher LogoMotives designs online and in print:

Wilfully Plagiarising? LogoThief Is On Your Case, by Graham Smith, The Logo Smith (November 2013)

Stolen Design is Bad Design, by Shawn MacDonald, 989 Design (November 2013)

Catnapped, LogoThief (November 2013)

31 Must-Follow Twitter Accounts for Graphic Designers, by Brian Morris, PsPrint (September 2013)

The Benefits of Pro Bono Work, by Bryn Mooth, The Creative Group (September 2013)

When it Comes to WWDC 2013, Sometimes a Logo is Just a Logo, by Michael Simon, Mac | Life (May 2013)

3 Reasons Why Logo Design Contest Sites are Bad for your Business, by Patrick Sesko, Sesko Creative (March 2013)

Getting the Most From Your HOW Design Live Experience, by Bryn Mooth, HOW Design (March 2013)

Designers Tackle Copyright & Intellectual Property Issues, by Terry Lee Stone, HOW Design (January 2013)

© 2015 Jeff Fisher LogoMotives

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2012 Articles about Jeff Fisher LogoMotives

Articles, mentions of Jeff Fisher and sightings of Jeff Fisher LogoMotives designs online and in print:

Benefits of Pro Bono: roundup of good deeds by designers, by Bryn Mooth, The Creative Group eZine (November 2012)

Copyrights, Trademarks and Infringements … Oh My! (Part 2), by Neil Tortorella, GraphicDesign.com (October 2012)

5 Steps to Finding the Best Clients, by Ilise Benun, HOW Magazine (September 2012)

Neighborhood Branding: How to Launch Your Neighborhood Brand and Engage Your Community, by Chris Young, Neighborhood Notes (August 2012)

10 Steps to Creating Your Freelance Brand Personality, by Martha Retallick, FreelanceSwitch (August 2012)

Neighborhood Branding: How To Create A Neighborhood Logo, by Chris Young, Neighborhood Notes (July 2012)

Indie: Last Call!, by Steve Gordon, Jr., RockPaperInk (July 2012)

Neighborhood Branding: Goals and Guidance for Creating Your Neighborhood Brand, by Chris Young, Neighborhood Notes (June 2012)

Neighborhood Branding: Determining What To Change and How, by Chris Young, Neighborhood Notes (May 2012)

designer conversations // Jeff Fisher, by Brian Gray, iheartlogos (May 2012)

Neighborhood Branding: Do People Have The Wrong Perception of Your Neighborhood?, by Chris Young, Neighborhood Notes (April 2012)

10 Things you (probably) didn’t know about Jeff Fisher, by Ilene Strizver, The Type Studio (March 2012)

5 Steps to Finding the Best Clients, by Ilise Benun, HOW Magazine (January 2012)

© 2015 Jeff Fisher LogoMotives

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2011 Articles about Jeff Fisher LogoMotives

Articles, mentions of Jeff Fisher and sightings of Jeff Fisher LogoMotives designs online and in print:

Homes & Gardens Northwest Photo Contest 2011 [Honorable Mention], The Oregonian Homes & Gardens (December 2011)

The Designer's Guide to Blogging, by Richard Baird, The Designer's Survival Guide (November 2011)

Logo Design Awards 2011: Graphic Designer of the Year, Famous Logos (November 2011)

I ditched my big bank!, by Charles Riley, CNN Money (October 2011)

Find Logo Thieves with Google's Image Search, by Terri Stone, CreativePro.com (October 2011)

Logo Garden’s bitter harvest, by Steve Douglas, The Logo! Factor (August 2011)

Grand Theft Logo, by Judith Mayer, Northwest Indiana Creative (August 2011)

Logo Garden Sells Logos It Doesn’t Own, by Armin Vit, Brand New (August 2011)

Chuck Green's Design Likes, by Chuck Green, ideabook.com (July 2011)

Logo Design: Trains, by Paulo Gabriel, Abduzeedo.com (July 2011)

Secrets of Success with Jeff Fisher LogoMotives, by Carlos Castellanos, Drawn By Success (July 2011)

30th Anniversary Issue: In Their Words, Media.Inc Magazine (June 2011)

Is Freelancer a Negative Term?, by Ilise Benun, Creative Freelancer (June 2011)

It's Spring! (Somewhere), by Ellen Shapiro, Dig It! (February 2011)

Learning to Love (or Survive) Speaking Events, by Debbie Swanson, FreelanceSwitch (February 2011)

© 2015 Jeff Fisher LogoMotives

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Drawn By Success inteviews designer Jeff Fisher

What is being billed as the "lost interview" with Jeff Fisher, the Engineer of Creative Identity for the design firm Jeff Fisher LogoMotives, has been posted on the website Drawn By Success. In the interview, Secrets of Success with Jeff Fisher LogoMotives, the designer and author discusses charging higher fees, branding, using social media as a marketing tool and much more. The posted discussion was nearly considered "lost" due to audio production issues, but was recently successfully recovered.

According the site founder, illustrator and cartoonist Carlos Castellanos, Drawn By Success was created to serve as a valuable resource of proven marketing and positioning strategies to help freelance artists prosper at the creative work they love, while also serving as a source of encouragement and accountability to those artists bold enough to do the work necessary to attract better clients and charge higher fees and prosper as creative professionals.

© 2011 Jeff Fisher LogoMotives

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2010 Articles about Jeff Fisher LogoMotives

Articles, mentions of Jeff Fisher and sightings of Jeff Fisher LogoMotives designs online and in print:

Essential Logo and Identity Design Resources on Twitter, Logobird (October 2010)

Paper Cuts: All Aboard the Paper Train, by Tad Dobbs, The Squall Line (September 2010)

The Social Media Bible, @CEDIM (July 2010)

Top Graphic Designers Interviewed - The Sequel!, GraphicDesignBlog.org (May 2010)

Developing expertise in an industry or project type, by Neil Tortorella, NeilTortorella.com (May 2010)

How to Win A Design Competition, by HOW Editors, How Design (April 2010)

Career: How to Get Promoted, by Julie Anne Sims, HOW Magazine (April 2010)

Perpetual Logomotion, by Sean Thorenson, Inklings (April 2010)

In Depth With Jeff Fisher, by Brian Hock, designerID.com (March 2010)

Face to Face with Jeff Fisher, by Otba Mushaweh, Logo Talks (March 2010)

13 Must Follow Logo and Brand Identity Design Blogs, Logobird (March 2010)

Gay Marriage: Jeff Fisher and Ed Cunningham, by Christian Messer, id Magazine (February 2010)

Designers *First* Designs..., by Niki Brown, Design O'Blog (February 2010)

Do You Toot Your Own Horn? Jeff Fisher Does!, Against The Grain/Neenah Paper (February 2010)

Jeff Fisher LogoMotives | Facebook, Illustration Pages (January 2010)

A Look Back, A Look Forward, by The Creative Group, TCG eZIne (January 2010) © 2010 Jeff Fisher LogoMotives

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Jeff Fisher to present live HOW/Print DesignCast - 'Using Social Media as a (Free!) Marketing Tool'

Jeff Fisher, the Engineer of Creative Identity for the Portland-based Jeff Fisher LogoMotives, will present the live DesignCast "Using Social Media as a (Free!) Marketing Tool" on February 18, 2010 at 4:00 p.m. ET/1:00 p.m. PT. The one-hour session is sponsored by HOW and Print magazines. The registration fee is $69. Online registration, and more information, is available on the MyDesignShop.com website.

Learn how to use Facebook, Twitter, blogging and more to grow your business, build networks, and reach out an international community of design peers and potential clients. Designer and author Jeff Fisher will sort through a variety social networking/media options and teach you how to use these FREE promotional activities.

Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands (HOW Books, 2007), is a 30-year design veteran. He has been honored with over 600 regional, national and international design awards and is featured in over 130 books about logos, the design business, and small business marketing. His first book, The Savvy Designer's Guide to Success was released in 2004 and has been reissued as a PDF on CD from MyDesignShop.com. Fisher is currently writing a new volume, Logo Type: 200 Best Typographic Logos from Around the World Explained, on the topic of typography in identity design.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

© 2010 Jeff Fisher LogoMotives

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Never tell a potential client: "Your logo sucks!"

The one piece of advice readers seem to be taking away from my book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands, is that you should "never tell a potential client that their current logo sucks." In the volume's introduction I write:

"In doing so, you can almost guarantee that the client, a family member of the client, or the individual with whom you are dealing played a major role in creating the current image. This seems to hold true whether the client is a one-person home-based business or a large corporation. Making such an insensitive introductory remark is not the best way to start the sometimes long collaborative process of putting the best new face on a client's business or organization."

Most designers have found themselves in the position of needing to deal with a less than stellar logo when it comes to designing marketing materials, a print ad, a new website or some other promotional material. It may be difficult to keep oneself from blurting out, "Your logo sucks!" In additional to conveying a more tactful message, the designer must take into consideration the emotional and historical perspective of the identity - for the business owner, employees and client base. Another major concern for the client will be the financial investment of having a new identity created and then having it implemented as a complete brand.

I'm always somewhat amazed when designers mention that, as a marketing tactic, they plan to approach a local business or organization to tell them their existing logo or website is "bad" - and that their own design talent and ability is the solution for the now potentially insulted business owner or manager. The designers also expect that ambushing the potential client with rough or finalized design concepts - without any prior information-gathering from the business or organization in question - will be met with open arms. Again, the potential for offending the possible future client may be great.

In addition, the designer will have invested a great deal of time in producing what is little more than another form of speculative work. Perhaps one of the greatest dangers in attempting to "sell" such a completed proposal or concept to an entity is that the business representative will not see the true value in work that is already completed. In the end, the designer may be cheating themselves out of time and income that can not be recovered, while also creating designed work that may not best serve the requirements and desires of the potential client.

It's best to approach such potential clients, or the in-house boss, through the initiation of a positive dialogue of possibilities. Occasionally, great opportunities to begin that process may be presented by a business or organization. Recent discussions with clients of mine, in regards to new identities, have come out of the following:

• A business moving to a new location - which immediately requires the redesign or updating of everything for the business; from business cards to website.

• A possible major capital expenditure - the remodeling of an office, need for new signage, purchase of new company vehicles, or potential website design may prod "the powers that be" to take a new look at all aspects of the corporate identity.

• A major business anniversary - taking a look back at a company history often initiates the discussion of the future of the business image.

• Actual changes in the business operations and/or scope - a publication client recently expanded the geographic area they serve, and changed the page size of the paper, which brought about a major redesign need.

• Changes in management or staff - a long-time owner, or management person, leaving the firm - or the hiring of new marketing or administrative staff - can "jump start" the redesign of a company's brand.

• A specific need for a new promotion or advertising piece - the investment in a major marketing brochure or print ad may bring about the re-evaluation of an identity.

• Simply having the time and opportunity - with the economic downturn several clients have found the time to take on redesigning the business identity.

• The realization that an identity is "tired" - every once in a while a client surprises me and, out of the blue, suggests that a business identity facelift may be needed.

Designers should make themselves aware of such opportunities with clients, potential clients or employers - and be ready to react. Have a finely-tuned online or physical portfolio in place to showcase your capabilities, a marketing packet or proposal ready to present, and questions prepared to begin the discussion about the future of the entities identity and marketing. Queries need to be worded in such a way as to not put the business decision-maker on the defensive. Some possible questions might include:

• What is the significance of the logo design and how does it represent your business?

• What is the history of your business identity and its creation?

• Does your current logo best identify and represent your business in reaching your target market?

• With the creation of a new website in the works (or any of the possible scenarios listed above), is it time to review the impact and effectiveness of your business identity?

• Is the current image the logo that you hope to have represent your company for up to decade?

Of course, there are many other questions you might want to ask. Again, once you have a signed agreement for the redesign project, remember to reflect on the emotional and historical perspective of the identity in question.

The emotions around a logo, whether a client did it themselves or not, can be very strong. I just completed the identity for a business, that had made use of a less than ideal logo for over two decades, where there was an understanding that the logo wasn't going to be touched until the founder was no longer involved in day-to-day operations. He had designed the original logo himself. After a very productive identity design process the only historical aspect of the logo retained was the original color.

Another potential client is having difficulty moving forward on an identity redesign due to the emotional attachment to a logo the founder created almost 20 years ago. I provided them with my marketing materials, a number of before and after case studies, and a copy of my book, Identity Crisis!. The message I've repeatedly stressed to the founder is that an identity redesign does not necessarily require tossing out all graphic references to the history of the organization - but the identity should be updated as they move into a new facility.

Do remember that the re-design of any business or organization identity usually requires a fairly decent financial investment for the client - the cost of the logo itself, the design and printing of a stationery package and all marketing/advertising materials, the creation of new signage, and so much more. Hesitancy, on the part of a client, to dive into a total rebranding may be due to financial considerations above and beyond the actual cost of having a logo designed.

Identity redesign projects do not need to be painful for designer or client. In many cases, a designer needs to realize they should not necessarily be putting their personal "mark" on the business or organization, but rather working in collaboration with the client to produce the best solution for extending the life, recognition and success of the identity being addressed.

© 2009 Jeff Fisher LogoMotives

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Resource links from HOW Magazine DesignCast 'How to Survive as a Freelance Designer'

Thanks to all who participated in my HOW Magazine live DesignCast "How to Survive as a Freelance Designer." During my hour-long presentation I mentioned a number of additional resources. As promised, I'm posting links to those sites, blog entries and books:

• Resource 1: Make use of online portfolios as promotion tool

• Resource 2: Network outside of design - Biznik; StartupNation

• Resource 3: HOW article on social networking for self-promo purposes

• Resource 4: Side-bar from HOW social networking article

• Resource 5: BoDo (Business of Design online)

• Resource 6: Design book submissions and competitions

• Resource 7: Example of a self-created marketing/media kit

• Resource 8: Examples of my "Toot! Toot!" press releases

• Resource 9: The Design Entrepreneur by Steven Heller

• Resource 10: Savvy Designer's Guide to Success by Jeff Fisher

• Resource 11: Designers Guide to Marketing & Pricing by Ilise Benun and Peleg Top

• Resource 12: Designer's Guide to Business & Careers by Peg Faimon

• Resource 13: Breaking Into Freelance Illustrations by Holly DeWolf

• Resource 14: Customizable contract/project agreement example

• Resource 15: Design entrepreneur - Von Glitschka

• Resource 16: Design entrepreneur - Patricia Zapata

• Resource 17: Design entrepreneur - Cameron Moll

• Resource 18: Associates programs such as Amazon - LogoMotives Design Depot Bookstore

• Resource 19: Using Twitter and Facebook Fan Page as a business tool.

• Resource 20: HOW Magazine Business Annual

• Resource 21: HOW Magazine Self-Promotion Issue

• Resource 22: Mentioned by HOW editor Bryn Mooth - FreelanceSwitch.com

My next HOW DesignCast, "Using Social Media as a (Free!) Marketing Tool," is scheduled for February 18, 2010. Watch for additional information at the HOW website.

© 2009 Jeff Fisher Logomotives

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8 tips and tricks for professional andeffective 'Self-Promotion the Social Way'

My article about social networking as a business marketing tool, "Self-Promotion the Social Way, was just published in the October 2009 issue of How Magazine. The piece has also been posted on the HOW website.

In addition to the posted content, suggestions from myself and contributors Justin Ahrens of the Geneva, IL firm Rule29, Nashville, TN children's illustrator Holli Conger and photographer Paul Kline from Washington, DC were used to create a list of eight "tips and tricks" for a sidebar to the print version of the article.

Here are some recommendations from the featured creative professionals currently using social networking as a self-promotion vehicle:

1. Create a well-defined basic social networking profile and maintain that profile consistency throughout all social networking sites. Include keywords in your profile (like "designer" or "writer") that your network is likely to search, so that new contacts can easily find you.

2. Maintain similar consistency in the photo or graphic image you choose for your avatar (the small photo or graphic associated wiht your profile that represents you online) - in effect, branding your social networking presence.

3. Be generous in social networking site posts and updates, promoting and supporting the work of others - rather than exclusively marketing your own efforts.

4. Ask your clients what networks they participate in, and join those. Cross-reference your client and promotion lists on social networking sites like Facebook and Twitter to maximize your targeted promotional efforts. Invite people on your list to join you on FaceBook, to become a fan of your business and follow you on Twitter - and do the same in return.

5. Don't over commit. Social networking can be time-consuming. Set aside a window of time at the beginning and end of your day for social media, so you're not sucked into Twitter every time someone in your network tweets.

6. Keep things professional. Make sure you don't communicate anything you wouldn't want your clients, prospects or potential employers to read.

7. Provide easy-to-find links to your website and blog in your social media profile, so friends and followers may research and contact you with little effort.

8. Look for a network the fits your personality and industry, with a good mix of customers, vendors and competitors. Once you identify the network you want to create, start making contacts.

You may want to check out the social networking resources of those associated with the HOW Magazine article. The links are as follows:

HOW Magazine: Twitter - @HOWbrand; Facebook - HOW Magazine

Justin Ahrens/Rule 29: Twitter - @rule29; Facebook - Rule29

Holli Conger: Twitter - @HOLLiCONGER; Facebook - Holli Conger and HOLLi CONGER Studios

Paul Kline: Twitter - @Ad_Photographer

Jeff Fisher: Twitter - @LogoMotives; Facebook - Jeff Fisher and Jeff Fisher LogoMotives

© 2009 Jeff Fisher LogoMotives

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Toot! Toot!*: Designer/author Jeff Fisher pens social networking article for HOW Magazine

The article "Self-Promotion the Social Way," by designer and author Jeff Fisher, has been published in the October issue of the design industry publication HOW magazine. Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, shares his experiences in using social networking and social media tools to market his graphic design, writing and speaking efforts. He, and several contributors, also offer advice to others in making use of social networking sites in creative promotion.

The identity designer uses Facebook, LinkedIn, Twitter and a variety of other online resources to give his home-based studio, books published and public appearances a worldwide presence. Adding their thoughts to the social networking piece were Justin Ahrens of the Geneva, IL firm Rule29, Nashville, TN children's illustrator Holli Conger and photographer Paul Kline from Washington, DC.

"Self-Promotion the Social Way" has been posted on the HOW Magazine website. HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design. Founded in 1985, the HOW brand now extends beyond the print magazine to annual events for design professionals, yearly design competitions, digital products and books. The magazine is published in Cincinnati by F&W Media.

Fisher, a 30+ year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book LogoType, about typography in identity design, with a scheduled release of late 2010.

The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses. In January, Fisher was named one of design industry publication Graphic Design USA’s “People to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives

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Toot! Toot!*: Fisher to present HOW webinar onplanning, packaging and promoting yourself

Jeff Fisher, the Engineer of Creative Identity for the Portland-based Jeff Fisher LogoMotives, will present the webinar "Planning, Packaging and Promoting Yourself" on August 13, 2009 at 4:00 p.m. ET/1:00 p.m. PT. The one-hour session is sponsored by HOW Magazine and the fee is $69. Those interested in participating may register on the HOW website.

Designers are always creating complete brand identities to help clients sell their products and services. But how well are these creatives selling themselves? According to author and designer Jeff Fisher, the key to attracting new clients and more work is planning, packaging and promoting oneself as a product.

Fisher will help participants determine what “product” should be in their package, then offer tips and advice for creating the appearance of the product, getting it on the right shelf in the market, explaining the product to potential customers, and getting those customers to buy that product again and again.

Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands (HOW Books, 2007), is a 30-year design veteran. He has been honored with over 600 regional, national and international design awards and is featured in over 100 books about logos, the design business, and small business marketing. The industry publication Graphic Design USA named Fisher one of its "People to Watch in 2009." His first book, The Savvy Designer's Guide to Success was released in 2004 and has been reissued as a PDF on CD from HOWBookstore.com. Fisher is currently writing a new volume, with the working title of Logo•Type, on the topic of typography in identity design.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives

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Toot! Toot!*: Jeff Fisher LogoMotives business card featured in new Japanese design book

The business card of Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is featured in the new Japanese design volume MEISHI: Little Graphic Art Gallery of the World. Produced by the International Creators' Organization, the 272-page book displays business cards from designers in 28 countries.

This past year Fisher updated his business card, from a similar design, to reflect the growing aspects of his business. The previous card, a letter press effort, is featured in the book The Big Book of Business Cards. The latest version of the Jeff Fisher LogoMotives card also appears in the German volume Letterhead and Business Cards from publisher zeixs.

Designer Jeff Fisher is the author of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands (HOW Books, 2007). He has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004, and has been re-released in PDF format on CD. Fisher is currently writing a book about typography in identity design.

In January, Fisher was named one of design industry publication Graphic Design USA’s “People to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives

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Jeff Fisher to present identity design workshopat School of Visual Concepts in Seattle

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, will present a day-long workshop on identity design Monday, February 23, 2009, at the School of Visual Concepts in Seattle, WA. The workshop, to be held from 9:00 AM until 4:00 PM, will cover a variety of identity design topics including creating new identities, redesigning an existing logo, identity design in an digital world, where many logos go off track, and more.

Tuition for the professional development seminar is $265. Registration is limited and attendees must be an advanced design student or working design professional. Participants are encouraged to bring doodling materials to the presentation. Additional class and enrollment information is available on the SVC website.

Fisher, author of Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands (HOW Books, 2007), will sign copies for individuals bringing the book to the workshop.

The School of Visual Concepts, located directly east of the Seattle Center at 500 Aurora Avenue North, offers day and evening portfolio courses and professional development workshops in graphic design, computer graphics, advertising, letterpress printing, and business practices for freelancers and creative organizations. Founded in 1971, SVC adheres to a policy of having classes and workshops taught by top working professionals, rather than by full-time academic faculty members. For more information about SVC, call 206.623.1560 or visit the School of Visual Concepts website.

© 2009 Jeff Fisher LogoMotives

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2009 Articles about Jeff Fisher LogoMotives

Articles, mentions of Jeff Fisher and sightings of Jeff Fisher LogoMotives designs online and in print:

Top 10 PsPrint Blogs of 2009, PsPrint (December 2009)

A new review of my first book, The Savvy Designer's Guide to Success, Design\, by Kitty Florido (December 2009)

10 simple, yet effective logos , Wildfire Marketing Group, by Jeremy Knauff (December 2009)

25 Naughty Logo Designs – Don’t miss the fun!, Graphic Design Blog, (December 2009)

40 Logo Designs with negative beauty - An interesting trick , Logo Design Blog, (December 2009)

Creative Medical Logos - 22 Logos to inspire , Corporate Logo Design Blog, (November 2009)

How to Network On-line for Your Next Big Project , Method to the Mayhem, by Calvin Lee (November 2009)

10 Inspirational Interviews for Designers, Powerusers, by Nikhil Misal (November 2009)

Gardens and Their Designers, Design Observer, by Timothy Jack Ward (October 2009)

Braintalk with Jeff Fisher, Sharebrain, by Thomas Ulbricht (October 2009)

Interview Series: Jeff Fisher on success and freelancing , Freelance Show, by Neil Brown (October 2009)

Self-Promotion the Social Way, HOW Magazine, by Jeff Fisher (October 2009)

Sidebar: 8 tips and tricks for professional and effective 'Self-Promotion the Social Way', HOW Magazine, by Jeff Fisher (October 2009)

Best Logo Designs Created by You - Part 1 , ImJustCreative, by Graham Smith (October 2009)

How Do Creative People Use Twitter? , Fresh Asylum, by Aliyah Marr (September 2009)

Interview with Jeff Fisher LogoMotives' Jeff Fisher , PsPrint, by Brian Morris (September 2009)

Episode 5 – Social Networking with Jeff Fisher , Escape from Illustration Island, by Thomas James (September 2009)

Designing A Church Logo? Some Things to Remember , eGrace Creative, by Brandon Cox (September 2009)

Jeff Fisher of Logomotives: Toot! Toot!, Against The Grain/Neenah Paper, by Julie Sims (September 2009)

Freelancing Finesse, Creative Freelance Conference, by Julie Sims (August 2009)

"Experience Matters", YouYube video, by Summit International Awards (August 2009)

A Study in Black and White Logos: Designer Jeff Fisher shares some of his past mono-color logo work, CreativePro.com (August 2009)

Quickies: 10 Readable Branding Books, Fuel Your Branding, by Beth LaPierre (August 2009)

40 Weird and Playful logos – A Double treat! , Graphic Design Blog, by Charles B. Johnson (August 2009)

Career: Office Anthropologist, HOW Magazine, by Julie Sims (August 2009)

Five Logo Design Heroes, eGrace Creative, by Brandon Cox (July 2009)

Designers' Couch: Interview with Jeff Fisher, by James Costa (July 2009)

38 Business Cards of Top Graphic Designers – The inspiring creative gurus, GraphicDesignBlog.org, by Charlie B. Johnson (July 2009)

Crazy Train, Toots Style: Local Design Savant Turned Clown Has the Last Laugh, Just Out, by Ryan J. Prado (May 2009)

Thoughts on Design: Back where it all started, CobaltCow Brand Development, by Nathan Sarlow (May 2009)

NO!SPEC • CreativePro: Spec Work and Crowdsourcing, NO!SPEC, by Catherine Wentworth (May 2009)

Business Card Design: Better Than A Plain Ol’ Business Card, Smashing Magazine, by Kat Neville (May 2009)

Creating Images From Text, Famous Logos, by Roberta Seldon (May 2009)

Care And Feeding Of In-House Designers, HOW Blog, by Megan Patrick (May 2009)

'Make it Big' by Blogging an interview with Jeff Fisher and Sheri L Koetting, The Creative Group e-Zine (May 2009)

85+ of the Best Twitterers Designers Should Follow, Mashable, by Cameron Chapman (May 2009)

Thought Leader Thursday: Jeff Fisher LogoMotives, Wildfire Marketing Group (April 2009)

10 Creative Minds of the Design Industry, Powerusers, by Nikhil K. Misal (April 2009)

Spec Work and Crowdsourcing: Gambles that Don't Pay Off, CreativePro.com, by Pamela Pfiffner (April 2009)

The Upside of Working for Free, FreelanceSwitch.com, by Martha Retallick (March 2009)

Using Twitter to Promote Your Book, FreelanceSwitch.com, by Kristen Fischer (March 2009)

10 Great Logo Design, Branding and Identity Books, Logo Critiques, by Erik Peterson (March 2009)

30 Beautiful Logos, Abduzeedo/Abducted By Design, by Fabio Sasso (March 2009)

Making Public Speaking Fun, Communication Steroids, by Tim "Gonzo" Gordon (February 2009)

People to Watch in 2009, Graphic Design USA (January 2009)

Five Great - and necessary - Marketing Makeovers, Entrepreneur Magazine, by Gwen Moran (January 2009)

30 Must-Have Logo Books, You The Designer, (January 2009)

Jeff Fisher - Public Portrait | MonoExpression, MonoExpression (January 2009)

Over 50 Ways Designers Promote & Brand Themselves, I'm Just Creative, by Graham Smith (January 2009)

20 Weird Logos That Work (and Why They Do), VECTORTUTS, by Chris Spooner (January 2009)

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Toot! Toot!*: Author Jeff Fisher cited as "marketing makeover" expert in Entrepreneur Magazine

Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, is featured as an expert on design and branding in the February 2009 issue of Entrepreneur Magazine. Fisher, author of the book Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was asked by writer Gwen Moran to critiqued several marketing element redesigns for the article Five Great - and necessary - Marketing Makeovers.

Joining the internationally recognized identity designer in commenting on the highlighted redesign projects are branding consultant and author Karen Post, the Branding Diva from Tampa, FL; and Lynette Xanders, the founder of Portland branding and research firm Wild Alchemy.

The expert panel reviewed the retail store makeover of Philadelphia shoe seller Ubiq; the collateral redesign for Patriot Consulting, Inc. of Iselin, NJ; and the new identity for Portland's Jive Software. The website makeover for CoffeeCakes.com, of Castle Rock, CO, and the new packaging for the Phoenix-based Fairytale Brownies were also critiqued.

Jeff Fisher has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004, and was recently re-released in PDF format on CD. Fisher is currently writing a book about typography in identity design. In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives

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Toot! Toot!*:Jeff Fisher LogoMotives featured in Success-Story Marketing™ volume "Stories That Sell"

The small-budget media relations of Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, are featured as a case study in the new book Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Written by Casey Hibbard, the leading expert on creating and and managing customer stories, the volume is a January 2009 release from AIM Publishers.

Fisher's use of his "Toot! Toot!" press releases to tell the stories of his business and client success, while establishing valuable relationships with online and traditional print media, is highlighted in the book. In Stories That Sell author Casy Hibbard introduces the concept of Success-Story Marketing™, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits.

Hibbard, founder and president of Compelling Cases, Inc., has helped numerous companies create more than 450 customer stories over the past decade. She is featured in numerous books, articles, and teleclasses on the topic; and often consults with organizations one-on-one and conducts online customer-story classes.

Designer Jeff Fisher is the author of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands (HOW Books, 2007). He has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004. Fisher is currently writing a book about typography in identity design. In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives

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2008 Articles about Jeff Fisher LogoMotives

40 Playful Logos, Kreative Garden (December 2008)

Creative Advent 2008: Jeff Fisher, Positive Space, by Anthony Zinni (December 2008)

20 amazing or original Logotypes & Logos!, by Mickaël Bertrand Alexandre (December 2008)

Open Thread: What's Your Email Signature?, FreelanceFolder, by Jacob Cass (December 2008)

100 Brands of Interest, by David Pache (December 2008)

The Ultimate List of The Best Logo Design Resources, Just Creative, by Jacob Cass (December 2008)

Jeff Fisher Interview Transcript, CreativePublic.com, by Doug Farrick (November 2008)

What makes a logo designer a professional logo designer?, I'm Just Creative, by Graham Smith (November 2008)

How designers charge their clients, by David Airey (November 2008)

42 Information Packed Twitter Backgrounds, by Mike Smith (November 2008)

40+ Creative Logos Submitted By The Designers Themselves, The Design Cubicle, by Brian Hoff (November 2008)

10 Principles of the Logo Design Masters, VECTORTUTS, by Chris Spooner (October 2008)

My Freelance Life: Why I Started On The Road To Self- Employment, CMD+Shift Design Blog, Liz Andrade (October 2008)

Making Time to Market, ADBASE Insight, by Linda Whitehead (October 2008)

25 Must Read Interviews From 2008, You The Designer (October 2008)

Designer's Favorite Fonts In Use, Design O'Blog, by Niki Brown (October 2008)

Graphic Design 101, Nails Magazine, by Ami Neiberger-Miller (October 2008)

Designer Spotlight: Jeff Fisher LogoMotives, DesignHide, by Dustin Turin (July 2008)

Ingredients of a Successful Capabilities Presentation, Dynamic Graphics, by Daniel Schutzsmith (June/July 2008)

Here's my card: The networking aid gets a makeover, Associated Press, by Jackie Farwell (June 2008)

Logo design guidelines abet a strong brand, Buzzworthy Branding, by Martin Jelsema (May 2008)

Logo Design Tips & A Not-So-Ordinary Interview with Logo Designer Jeff Fisher, Just Creative, by Jacob Cass (May 2008)

Home Business by Design, Savvy Marketing Secrets, by Marcia Ming (January 2008)

What Can Celebrated Graphic Designer Jeff Fisher Teach Us About Small Business Marketing?, Ezine Articles, by Marcia Ming (January 2008)

Art School vs. The Real World, Create Magazine, by Dave Willmer, The Creative Group (January/February 2008)

A New Brand for the New Year, TCG eZine, by The Creative Group (January 2008)

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Toot! Toot!*:StartupNation names Jeff Fisher LogoMotivesone of nation's top 100 home-based businesses

Jeff Fisher LogoMotives, has been recognized by StartupNation as one of the nation's top businesses in its annual Home-Based 100 competition in the category of Most Slacker-Friendly. Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm, is known for operating his company from wherever he and his PowerBook may be - foreign countries, tropical beaches, hotels in various cities, airports, coffee shops, his garden and other locales. The design business, specializing in identity design and branding, is currently celebrating 30 years in operation.

Many of the StartupNation Home-Based 100 submissions revealed that business owners are bucking the current economic downturn and finding business success in these tight times. Historically, Fisher's business has been at its best when the economy is at its worst, as new businesses are launched, existing companies jumpstart marketing efforts, and individuals concerned about possible job losses initiate future plans.

“The 2008 ranking shows that the home-based business is more relevant than ever. The current recession has spurred a new wave of home based businesses as a response to loss of jobs, the need for supplemental income and the sheer passion for blazing your own trail and running your own show,” said Rich Sloan, co-founder of StartupNation.com, one of the leading small business networking and advice websites. “Home based businesses are the biggest block of all businesses in existence and we expect numbers to grow ever greater as extra bedrooms, kitchen tables, basements and garages become host to the innovative thinking and pursuit of success by millions of Americans.”

The StartupNation Home-Based 100 highlights 10 top-ten lists making it not just your ordinary business ranking. From the wackiest, to the most innovative, to the best financial performers – this unique and diverse list highlights the home-based businesses that usually go unrecognized, but still play a vital role in the economy today.

In addition to StartupNation staff, judges for this year’s Home Based 100 ranking included Adam Lowry, co-founder of Method Products, Howard Behar, former President of Starbucks North America, John Jantsch, founder of Duct Tape Marketing, Mel Robbins, host of Make It Happen radio show. The competition was sponsored by Microsoft Office Live Small Business and FedEx Office.

Designer Jeff Fisher is the author of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands (HOW Books, 2007). He has received nearly 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in over 100 books on the design of logos, the business of graphic design, and small business marketing. Fisher is a member of the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board, and served on the HOW Magazine Editorial Advisory Board. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004. Fisher is currently writing a book about typography in identity design.

(* If I don’t "toot!" my own horn, no one else will.)

© 2008 Jeff Fisher LogoMotives

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Jeff Fisher LogoMotives is "on fire" in 2008StartupNation Home-Based 100 Competition

Jeff Fisher LogoMotives has attained "on fire" status on the Popularity Meter in the second annual StartupNation Home-Based 100, which celebrates America’s most outstanding home-based businesses and the people behind them. The competition ranks the best businesses operated from home in ten distinct categories. The Portland-based identity design firm is a candidate in the “Most Slacker Friendly” category and may be voted for daily on the Jeff Fisher LogoMotives competition page.

Votes for Jeff Fisher LogoMotives have come from many sources in cyberspace. Cat Morley, of Bangkok, Thailand threw her support behind the design firm through an entry on Designers Who Blog, and posts on the HOW Design Forum and About.com Graphic Design Forum. Calvin Lee of Mayhem Studios and Danita Reynolds of Creative Expertise have been leading the charge through design forum posts, micro-blogging on Twitter and mentions on Facebook. Jason Holland has been hard at work assisting my "campaign" as well. Many design peers, clients, vendors, friends and family members are also casting votes on a daily basis.

Fisher himself has made use of his Twitter and Facebook profiles in promoting the competition effort. Signature files on StartupNation, biznik, the HOW Design Forum, and elsewhere online direct potential voters to the Jeff Fisher LogoMotives competition page. Home-Based 100 related entries were also posted on bLog-oMotives, the Jeff Fisher LogoMotives blogfolio, dezumo, AdGabber, Adholes, Pink Banana Media, Cross Media Experts, Sta.rtUp.biz, Squidoo and other Internet social networking sites

With his competition effort Fisher hopes to demonstrate how social media and social networking can be used as effective marketing tools.

StartupNation is a free online business resource founded by entrepreneurs for entrepreneurs. On the site, you’ll find all the easy-to-follow, practical information you could ever need to start and grow your own successful business.

Vote early. Vote often. Thank you for your support!

© 2008 Jeff Fisher LogoMotives

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