Increase your money-making knowledge easily

The greatest achievement of them all in order to maximize profit and increase earnings is traffic. But you need quality content in order to do that because it is easy to bring people to your site, but it takes a reaaaaally good content to keep the visitors coming back again. Keep reading. There are lots of usefull info comming up on this issue.

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Saturday, July 07, 2007
How Your Blog Can Grow Your Business
by George Meszaros

A quality blog will generate more qualified traffic for your site. Its greatest value is that it helps you build your customer list. The quality of your list is increased because you have established yourself as an authority in your field. The leads you generate through your blog should be considered low-hanging fruit. When you interact with your blog visitors you really get to know them. Remember, the goal is to get them to return frequently.

The Expert

Position yourself as an expert. A blog showcases you as an expert and can help you achieve expert status in the eyes of your visitors. When you focus on a particular topic you will become known as an expert in your field. Remember, you are providing a reliable resource for news about a certain topic. You are not posting commercials about your business, instead you are providing a valuable service. As you are building a following you are developing your brand. You are building your reputation through your blog.

Closing the Sales

Experts are a lot more likely convince people of the benefits of a product than sales people. If you have a loyal blog following, when they need your service, it will be a small step for them to choose your company for the job. Remember, experts make the best sales people because they make it look easy.

Taking Action

When faced with unfamiliar technology such as blogs, many business owners simply avoid it, writing it off as not essential. It may not be essential to your present business, but it may take your business to a new level of success. You will not find out until you try it.

You have many options to start blogging. There are a variety of free blog hosting solutions that only take a few minutes to set up. The blog hosts only require a simple online application and you can start blogging. If you want to install your own blog, there are free open source and commercial solutions available to you.

The right blog CMS (Content Management System) makes a huge difference. You should try several before you make a decision. One may be perfect for one business, but you may find the interface awkward, or difficult to use. Most importantly, your blog has to work for you since you will be spending the most time on it.

If you want to differentiate your blog from the rest, consider a custom blog solution - one that can be completely customized to your business. In most cases, WordPress, Blogger, MovableType or Typepad will work. The greatest advantage of using one of the more popular systems is that there is a lot of support available to you.

The best blog system is something that's easy for the writer to use and brings together the features that allow your business blog to flourish. Consider how you want comments, archiving, sub-pages, categorization, and user accounts to operate in order to narrow down your choices. OpenSourceCMS is an informational tool to help you select a software.
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Article Source: ArticleRich.com

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posted by WealthBeing @ 10:28 PM   0 comments

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Monday, June 25, 2007
7 Search Engine Strategies That Work
Author: Michael Fleischner

These strategies have been used by SEO experts time and again - follow them closely.

Although the concept of SEO can be somewhat complex, there are a number of basic search engine optimization practices you should note before starting any SEO related activity. These basic principles are essential for any web page or website for which you are attempting to optimize. Keep in mind that these are just some of the fundamental SEO practices you should consider.

1. MetaTags

Metatags are simple lines of code at the top of your page (source code) that tell the search engines about your page. I recommend that you be sure to include the following meta tags: title (no more than 7 words and unique for each page), keywords, description, author, and robots tag. The robots tag instructs the search engines to read all or some of your website.


2. Create or update your sitemap

Developing a site map is a simple yet highly effective way of giving search engines the information they need to crawl your entire website. This ensures that the engine has an up-to-date record of your pages and content. The key to improving search engine results is making it easy for your website pages to be located and crawled. There is free software on the web that helps you generate a sitemap. Once you create a sitemap for your website, submit to Google and Yahoo. Additionally, place a link to the site map on your home page.


3. Ensure that all navigation is in HTML

Too often I see navigation in the form of java script or images. Even though the navigation technically still works in this format, it’s not optimized. The benefit of creating your navigation in HTML is that you consistently build internal links throughout your website by keeping the navigation constant and easily identified by search engines.


4. Check that all images include ALT text

Your image alt text is spidered by search engines. If you’re not including your keywords in your alt text, your missing out on a huge opportunity for improved search engine result placement. Be sure to label your images appropriately and they may even show up as the number one result on Google. Additionally, Google has a database of images (Google Image Search) that indexes pictures as well.


5. Use Flash content sparingly

As mentioned earlier, content generated through java script or flash is a big no-no. Some webmasters like to use flash because of the presentation. It’s okay to use sparingly, but only after your site has been properly optimized with basic SEO in mind.


6. Make sure that important page elements are HTML

Keep in mind when optimizing a web page crawlers are basically only looking at your source code. Anything you've put together using an image or other multimedia component is likely to be invisible to search engines. Therefore, the most important elements of your page, where the heart of your content is presented, should be presented in W3C optimized HTML source code.


7. Place keywords in your page content the right way

I’m sure you’ve heard the importance of placing the right keywords or keyword phrases in your content. To show the search engines that your article is focused on a particular keyword or keyword phrase, be sure to sprinkle it throughout the content. Additionally, include your keyword in headers and sub-heads. That is to say that your keyword should be contained in an h1, h2, or h3 tag.


Learning to optimize your website for search engines takes time and most of all, patience. Start with the basic principles I’ve outline here and you’re off to a good start. If you’re new to SEO, or even a well seasoned veteran, begin by prioritizing which pages are most important for you to optimize. Sometimes people think that they need to optimize all their pages right away and the task becomes too overwhelming. Start small, begin with your primary and/or secondary pages, and go from there.

Source: ArticlesBase.com

About the Author:
*Michael Fleischner is a Marketing Expert and Search Engine Optimization Specialist. He has more than 12 years of marketing experience and had appeared on The TODAY Show, Bloomberg Radio, and other major media.

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posted by WealthBeing @ 2:09 PM   11 comments

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