AIR (the proper name for Apollo) looks quite promising
It does break your head a bit to see JavaScript accessing the file system, however.
AIR looks simple to get started with - and it will run on Winders, OS X, and Linux. That is great - there really aren't great options today in doing this. You need a special class of develooper that knows a lot of stuff to do this well today.
AIR is cool because it uses technology that developers are already familiar with - this will make it approachable.
AIR could really be big if Adobe executes well on it.
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