$12.99/yd Really????

Wow, have you been out fabric shopping, stash building lately?

Two weeks ago a friend and I went to a couple of premium quilt shops for a Pajama day sale (you know the sales where we dress up in PJ's and look silly to get the discount and have fun while the guys are worrying about the biggest TV for the biggest football game). Anyway we had so much fun and the sales were 20% and 30% off.

In one store all the bolts of fabric were marked 11.95/yd with 30% off. Another store they were 8.99 to 9.99/yd with 20% off. I had seen up to 10.95/yd before but was shocked at the increase (in every bolt of fabric even though most of it was not brand new) to 11.95. And I was thanking my lucky stars for all that stash I have--bought at lower prices. But then today rolled around.....

I went to the local JoAnns to pick up a new rotary cutter blade and stopped by to look at the Denyse Schmidt fabric I had been wanting. It was on sale at 25% off of 9.99/yd. Pretty standard over the last few months... But then I spied some new Denyse Schmidt fabric - a grey and an orange line and I thought great I will just pick up a little of each....well it was marked 12.99/yard! Really--$12.99 at JoAnns??? Now I suppose that sounds snobby, and I know that cotton has gone up and thus fabric is more expensive, and I know everyone has to make a profit to stay in business but really $12.99/yard? Last year fabric was 8.99 going up to 9.99.  I am sorry but I it will have to be something pretty special for me to pay that. What are your thoughts on this? Are the prices the same in your area?  Do you buy fabric at JoAnns, or specialty quilt shops or on line?  Or all at all 3?