Schwarzkopf x TerraCycle Program

SCHWARZKOPF® PARTNERS WITH TERRACYCLE® LAUNCHING HAIR CARE PACKAGING

RECYCLING PROGRAMS

Last week, Schwarzkopf® announced that it has partnered with international recycling leader TerraCycle®, to make their retail hair care, color and styling products recyclable nationwide. Great news, as just last month I attended the Schwarzkopf Color + Got2b Event with Olivia Culpo - where Olivia celebrated her partnership with Color ULTÎME - and got first glimpse (and a few products in my gift bag) of all their latest launches. Color ULTÎME created two permanent shades: Auburn Brown and Indigo Royale, which deliver rich color results with luminous shine.

Schwarzkopf Color + Got2b Event with Olivia Culpo, January 23, 2020

Olivia Culpo, Color ULTÎME Brand Ambassador

February 20, 2020 - Trenton, N.J. - Schwarzkopf®, a global leader in hair care solutions and brand of Henkel, has partnered with international recycling leader TerraCycle® to make their retail hair care, color and styling products recyclable nationwide. As of January 1st, consumers are invited to collect and mail-in the empty product packaging from participating Schwarzkopf hair care products, including the brands göt2b styling & color, Color Ultime, Keratin Color and the newly launched Simply Color.

“Hair care products are a staple in the daily routines of countless consumers,” said TerraCycle CEO and Founder, Tom Szaky. “The launch of the Schwarzkopf Recycling Programs represents an exciting opportunity to divert a large category of waste from landfills. We look forward to partnering with this forward-thinking company for many years to come and continue to offer sustainable solutions to traditionally hard to recycle packaging.”

Macy's Fall Fashion Event

MACY’S DOWNTOWN BROOKLYN HOSTS MACY’S “GET READY” FALL FASHION EVENT

Macy’s Downtown Brooklyn’s “Get Ready” Fall Fashion Event with Carson Kressley and Cynthia Bailey (in the Women's Department, on the 3rd floor).   Friday, September 15th at 5:30pm Macy’s Downtown Brooklyn 422 Fulton St Brooklyn, NY 11201

Guests are invited to a shopping party and fashion presentation hosted by fashion expert, Carson Kressley and Real Housewives of Atlanta star, Cynthia Bailey. Customers will have the opportunity to find everything they need to help them look and feel their best. They can enjoy beats from our DJ, sweet treats, giveaways, and more while they shop.

About Carson Kressley: Carson is an Emmy-Award winning TV personality, style expert, fashion designer, and New York Times best-selling author. About Cynthia Bailey: Cynthia is American model, reality television star, and actress.

#MACMariahCarey

INTRODUCING: M∙A∙C MARIAH CAREY

AVAILABLE ONLINE DECEMBER 8, 2016

IN-STORES DECEMBER 15 2016 - JANUARY 26, 2017

The elusive chanteuse and “songbird supreme” is back! Mariah Carey has dazzled us with her smash hits and timeless contributions to music for decades and now brings her impeccable glamour to an iconic makeup collection that’s all you’ll ever want.  #MACMariahCarey

LIPSTICK

SRP: $20.00 US/$23.50 CAD

1. I Get So OOC - shimmering brown (frost) 

2. All I Want - champagne shimmer (frost) 

3. Bit of Bubbly - soft pinky nude (cremesheen) 

4. Dahhlinggg! - pinky peach (cremesheen) 

5. MCizzle - cool peach (cremesheen) 

LIPGLASS

SRP: $18.50 US/$23.00 CAD   

1. Rainbow Interlude - soft white shimmer

2. It’s Just Like Honey - tan shimmer

3. Little Miss Monroe - true gold shimmer

4. Dreamlover - dirty pink shimmer 

(Online Only) 5. Butterfly Bling - pink bronze shimmer 

PRO LONGWEAR LIP PENCIL

SRP: $22.00 US/$25.50 CAD

1. So Dramatique - deep brown

2. New Ombré - cool peach

I’M THAT CHICK YOU LIKE / EYE SHADOW X4

SRP: $41.00 US/$43.50 CAD 

Whenever You Call - yellow gold (veluxe pearl)

Can’t Escape Me - dirty mocha with gold pearl (satin)

Golden Petals Scattering - cool brown shimmer (frost)

How You Thrill Me - rich dark brown (satin) 

IT’S EVERYTHING / EYE SHADOW X4

SRP: $41.00 US/$43.50 CAD 

Diamond Butterfly - silver white shimmer (frost)

I’d Give My All - muted mid-tone grey (lustre)

Images of Rapture - muted black with red shimmer (velvet) 

Twinks - deep plum with pearl (veluxe pearl) 

LIQUID EYE LINER

SRP: $22.00 US/$25.50 CAD

This Is My Night - rich brown-black

LASH

SRP: $18.00 US/$21.50 CAD  

1. 05 

2. 36 

EXTRA DIMENSION SKINFINISH

SRP $45.50 US/$52.50 CAD 

My Mimi - warm gold shimmer

POWDER BLUSH

SRP: $24.00 US/$28.50 CAD 

1. You’ve Got Me Feeling - light candy pink

2. Sweet Sweet Fantasy - deep coral

LOOSE POWDER

SRP: $39.50 US/$45.50 CAD 

Touch My Body - radiant gold shimmer

BRUSH

183 Buffer SRP: $59.50 US/$70.50 CAD 

239 Eye Shader SRP: $28.50 US/$34.00 CAD

M∙A∙C Mariah Carey will be available online December 8, 2016 and in-stores December 15 through January 26, 2017! 

~Evelyn Lugo

#MACTaraji

M∙A∙C TARAJI P. HENSON

AVAILABLE ONLINE SEPTEMBER 6, 2016,

SELECT M∙A∙C STORES SEPTEMBER 8, 2016 

#MACTaraji

Taraji P. Henson has won the world over with her fearless performances, powerhouse confidence and charismatic spark. M·A·C is thrilled to announce she is joining forces with  them or an upcoming collaboration! - #MACTaraji, coming in September. 

LIPSTICK: Strip Me Down deep tone beige (matte) 

SRP: $17.00 US/$21.00 CAD 

MINERALIZE SKINFINISH NATURAL: Taraji Glow reddish brown 

SRP: $33.00 US/$38.00 CAD 

MINERALIZE SKINFINISH: Highlight The Truth soft bronze coral with golden shimmer 

SRP: $33.00 US/$38.00 CAD 

HAUTE & NAUGHTY: TOO BLACK LASH black 

SRP: $23.00 US/$28.00 CAD

PENULTIMATE EYE LINER: Rapidblack true black 

SRP: $21.00 US/$24.00 CAD 

BRUSH: 187 Duo Fibre Face 

SRP: $42.00 US/$51.00 CAD

NEW Charlotte Tilbury Hot Lips

CHARLOTTE TILBURY 

HOT LIPS LIPSTICKS

Charlotte Tilbury’s newest lipstick collection - Hot Lips - will be available for purchase exclusively on CharlotteTilbury.com starting tomorrow, June 24. The collection of 12 lipsticks was inspired by some of the world’s most mesmerizing celebrities. For the two first months of the launch, a portion of each Hot Lips lipstick sale will be donated to Women for Women International.

Charlotte Tilbury Hot Lips Lipstick, $32 each, CharlotteTilbury.com

Introducing an all-new collection of 12 HOT lipsticks inspired by some of the world’s most mesmerizing women. Charlotte drew inspiration from each woman - either for their beauty, their style, their power or for their positive message for good - and bottled it in the ultimate all-female beauty collaboration. Charlotte Tilbury partnered with life-changing charity, Women for Women International, on these lipsticks and $2 from each shade sold will be donated to the charity for the first two months of launch.

IN COLLABORATION WITH 12 INCREDIBLE, MESMERIZING WOMEN: Miranda Kerr, Nicole Kidman, Salma Hayek, Kate Bosworth, Laura bailey, Cindy Crawford, Helena Bonham-Carter, Liv Tyler, Emily Ratajkowski, Carina Lau, Poppy Delevingne and Kim Kardashian-West.

COVERGIRL Katy Kat Collection

KATY PERRY LAUNCHES HER FIRST 

COSMETICS COLLECTION WITH COVERGIRL!

What happens when you combine Katy Perry’s artistic vision + COVERGIRL’s beauty expertise? You get a one-of-a-kind cosmetics collection that’s backed by serious beauty science! Katy Perry is revealing her very own line with COVERGIRL – the Katy Kat Collection!

A trendsetter and creative visionary, Katy Perry is never shy when it comes to experimenting with her looks, and her fans and followers strive to figure out how to recreate them. A true collaboration on everything from shades to names to packaging, the collection includes 13 highly-pigmented and moisturizing demi-matte lipsticks in the season’s hottest shades (even black!), plus a hot new mascara – in blue and black. Just in time for Coachella!

The Katy Kat Collection was created by Katy Perry to make her style accessible, and features:

#MACSelena

M∙A∙C COSMETICS ANNOUNCES

#MACSelena

Coming October 2016

Here is a preview of Como La Flor Lipstick, one of the products from the upcoming M∙A∙C Selena collection! Selena’s vivacious music and style lives on through the passion of her fans and her impact on Latin beauty and culture.

Product details: Multi-product special deco collection, including Como La Flor Lipstick (pictured above), that is inspired by her fans and curated with Selena’s sister Suzette

Quote from Suzette Quintanilla (Selena’s sister): “I wanted the colors to be about her personally, what she wore on and offstage. She has been gone for 21 years already, and for this collaboration to happen, it’s pretty much incredible. It just shows the love her fan base has even though she’s gone; that her music still lives on and her legacy has grown tremendously since she’s passed. It’s a great honour to have M·A·C collaborate with Selena’s name and her fans - FOR her fans.”  - Availability: October 2016

Curls: John Frieda Frizz Ease®

JOHN FRIEDA FRIZZ EASE 

CURLS: TORI KELLY

THE LOOK: A modern interpretation of old Hollywood style

INSPIRATION: Celebrity hairstylist Nikki Providence was inspired by Kelly's one shoulder green dress. "I wanted to let her natural texture shine through a classic pincurl set,” she said.

How To Get The Look:

• Nikki started with clean wet hair, and prepped the roots with John Frieda Frizz Ease® Curl Reviver Mousse and sprayed 12 sprays of the John Frieda Frizz Ease® Go Curlier™ Heat-Activated Spray throughout the hair.

• Then she used a wide-tooth comb to shape the front and sides into sculpted waves, clipping each section into position.

• She twisted the remainder of the hair in 2-inch sections and dried her with a diffuser before taking the clips out.

• Nikki used her hands to smooth and sculpt the final shape, applying a thin coat of John Frieda Frizz Ease® Secret Weapon® Touch-Up Crème on her hands to make sure her fingers glided over the hair for a final touch of smoothness.

• Then she used a 3/4 inch curling iron to touch up any areas that needed extra hold or curl.

She finished off the look with John Frieda Frizz Ease® KeraFLEX™ Flexible Hold Hairspray.

Be sure to join John Frieda on social media post with the following tags:

#MeandJohn

#FrizzFreeHairGoals

Facebook/Instagram/Twitter: @JohnFriedaUS

M∙A∙C Ellie Goulding

INTRODUCING: 

M∙A∙C ELLIE GOULDING

Ellie Goulding, the powerhouse pop goddess, brings her blonde, bold spirit to M·A·C in a collaboration that’s as mesmerizing as her music. Inspired by the light and dark dichotomy so present in her artwork and as a performer, Ellie’s thoughtfully curated collection emulates her two signature looks: effortless au naturel by day, and breathtaking bombshell by night. 

Now let's take a look at the entire M∙A∙C Ellie Goulding line-up (available online December 14, 2015 .....

Lancôme Get the Look

LUPITA NYONG'O AT GLAMOUR
WOMEN OF THE YEAR AWARDS

Lupita Nyong’o’s look at the Glamour Women of the Year Awards 

by makeup artist Nick Barose

Last night, at the Glamour Women of the Year Awards, actress Lupita Nyong’o looked unique on the red carpet. The Lancôme ambassadress captured eyes in a statement making look. “The hint of red in the eye shadow added an unexpected touch to the ruby monochromatic look. The key in wearing an unusual color like this is to wear it in small doses for a statement making, but wearable eye makeup look,” says Barose. 

#LancomeRedCarpet

ANNOUNCING: M∙A∙C Dita Von Teese

M∙A∙C DITA VON TESSE 

AVAILABLE EXCLUSIVELY ONLINE

DECEMBER 2015

#MACDita - Inspired by the launch of Dita Von Teese’s new book, Your Beauty Mark, her vivid red lipstick is the signature shade for the seductive spirit. Available exclusively online in select markets December 2015.

“I’ve always loved M·A·C and we’ve remained close after working together almost 10 years ago for the M·A·C Viva Glam campaign. M·A·C Cosmetics celebrates individuality and supports people who dare to be different. I’m grateful to have had the opportunity to create my signature red lipstick. My M·A·C Von Teese shade evokes glamour and confidence.” ~Dita Von Teese

“Dita epitomizes femininity, beauty and sexuality. She has been a friend of our brand for many years, being one of the faces of our Viva Glam VI campaign. She is the perfect combination of glamour and femme fatale. Her lipstick in Von Teese is the perfect shade of red for your more seductive side.” ~M∙A∙C Senior Vice President/Group Creative Director James Gager

PREVIEW: M∙A∙C #VIVAGLAM

M∙A∙C COSMETICS ANNOUNCES 

#VIVAGLAM Ariana Grande

Good girl? Bad girl? Glam girl? Ask #VIVAGLAM Ariana Grande! Go deep dark in her matte plum Lipstick, or good, good in shimmering pink Lipglass. Paint the town GLAM! Available in-store January 2016

#MACMariahCarey

M∙A∙C COSMETICS ANNOUNCES

M∙A∙C MARIAH CAREY

All we want this holiday is M·A·C Mariah Carey, featuring All I Want Lipstick in a champagne shimmer frost. One shimmery swipe makes lips as fierce and timeless as the icon herself. Online exclusively in select markets this December.

I am absolutely feeling this frosted lipstick! 

“Mariah is the over the top pop and beauty icon. Throughout the years we’ve all watched her with admiration and feel right now she is at her ultimate best. She exudes elegance, glamour, sophistication or sense of fun. Her “All I Want” lipstick is the perfect frosty holiday shade and her Beauty Icon collection will be everything you think of when you think M·A·C and Mariah.” ~ M∙A∙C Senior Vice President/Group Creative Director, James Gager:

"M·A·C has been my go-to makeup brand for as long as I can remember and I’m so thrilled to be collaborating with them on a lipstick debuting this December, just in time for the holiday season! The champagne frosted 'All I Want' shade is elegant, sophisticated and glamorous. My M·A·C Beauty Icon collection will be launching in 2016 and is certain to not disappoint." ~ Mariah Carey

Crest #GetPolished

GET POLISHED WITH CREST 3D WHITE BRILLIANCE 

TOOTHPASTE SYSTEM & ACTRESS GINA RODRIGUEZ

Last month, Crest launched the new Crest 3D White® Brilliance 2 Step toothpaste with help from Golden Globe winner and actress Gina Rodriguez (from my favorite show Jane the Virgin!) All in attendance celebrated a beauty basic that never goes out of style: a polished smile - and what do I always say: "smiles 4 miles! I held off on trying the new 2 step system from Crest in anticipation of the fabulous event, filled with treats, pampering and of course - Gina Rodriguez.

GetPolished theme (Crest for your smile polished nails with manicures!

Crest invited women to #GetPolished with complimentary product samples, hair blow outs, and manicures on-site at DreamDry Flatiron in New York City. Now beauty novices and junkies alike can get a polished smile every day with NEW Crest 3D White Brilliance 2 Step, containing whitening technologies so advanced they can’t be combined into a single tube. The new toothpaste is enamel-safe and triclosan-free. It provides a clean you can feel from the first use along with a brighter, whiter smile in just two easy steps: step 1 deep cleans and step 2 is a whitening finisher, complete with micro-cleansers that gently polish away surface stains. Brushing with Crest 3D White Brilliance 2 Step twice daily keeps your smile up to 99% as white as a professional polish.*

I received a much needed mani with curl-friend Carol!

“My beauty style depends on the occasion, but no matter the look I always feel confident when my beauty basics are in check: glowing skin, healthy hair, and a bright smile,” says Gina Rodriguez. “With my busy schedule, I look for products that are simple and effective which is why I added Crest 3D White Brilliance 2 Step to my daily beauty routine - it's an easy way to enhance my natural smile and get that overall polished look I love.”  

Smiles4Miles with actress Gina Rodriguez

M·A·C & Miley

M·A·C VIVA GLAM 

MILEY CYRUS II 

Miley Cyrus returns as M·A·C Cosmetics iconic VIVA GLAM campaign’s spokesperson, with two surefire hits: a super-sexy bright orange lipstick and coordinating lipglass with sparkling pearl shimmer.

LIPSTICK VIVA GLAM MILEY CYRUS II 

Bright Orange 

($17.00 US / $20.00 CAD)

LIPGLASS VIVA GLAM MILEY CYRUS II 

Bright Orange with sparkle pearl

($15.00 US / $18.00 CAD)

Every cent from the selling price of VIVA GLAM lipstick and lip gloss goes towards helping women, men and children living with and affected by HIV/Aids. Please visit www.maccosmetics.com/vg for more information.

Neutrogena #GuardYourLocks

NEUTROGENA BLOWOUT

WITH KERRY WASHINGTON'S STYLIST

When Neutrogena invites you to a special day of hair blowouts with Kerry Washington's stylist Takisha Sturdivant-Drew on hand, curl~gurl™ or not - you go! With tips on caring for your best asset - your hair and a fab phrase "hair so good it should be insured", this "curl~gurl™ with hair-to-share" didn't need much convincing to get her hair blown out. On one condition though: I requested a bit of volume, asking the stylist to incorporate some curls into my do, and he happily obliged. Oh, and there was a photo-shoot at the end, which you KNOW I simply couldn't say no to, lol.

Kerry Washington - Neutrogena