CNN - Making Cell Phones Simple is Hard
As the universe of people who want a cell phone and don't already have one gets smaller, wireless carriers are counting on advanced services to generate the bulk of new revenue in coming years. ... That has providers working hard to make their devices easier to use -- fewer steps, brighter and less cluttered screens, different pricing strategies -- so consumers will not only use data functions more often but also be encouraged to buy additional ones. ... "IPod was not the first MP3 player on the market, but once they figured it out (the user interface), they became the predominant one overnight" http://edition.cnn.com/2006/TECH/biztech/05/29/cellphone.usability.ap/