Time was when 3 mozhams (mozham = distance from the tip of the middle finger to the elbow; depending upon how naive you are, the elbow can either be its crook or the outside) were the norm for a woman to wear in her hair. These days, it seems like one mozham provides enough flower power for 10 ladies to jazz up their hair-dos, not that too many of the ladies seem to be wanting such jazz.
And yet, such sights are quite common around Chennai streets. To hedge their bets, though, many of the flower sellers stay close to a temple - if not for self, the flowers can be used for a higher power!