Dealers' associaton

In 1926, a few businessmen involved in the motor vehicles trade in Madras decided that they needed to get together to make common cause. The lead was taken by Sir Alexander MacDougall of Simpson's, the leading automaker of the time in the city. With him were H.E. Gow of George Oakes, F.G. Luker of Addisons, F.D. Growchery of Fiat and Kabardhars (Senior and Junior) of Patel & Company. Their founding day was April 23rd and they named their association the Madras Motor Vehicle and Motor Cycle Importers Association.

Within three years, they had to change their name. Motor Vehicles and Allied Merchants Association represented a broader spectrum of businesses than just vehicle importers. In 1938, they were registered as a joint stock company, Motor Vehicles and Allied Industries Association. As the apex body of the automobile trade - including the ancillary ecosystems - the MVAIA has been recognized as a consultative body by the state and central governments. 

In 1964, the MVAIA went a step ahead and became one of the co-founders of the Federation of Automobile Dealers Associations (FADA). The FADA seems to be quite active, going by their website. The MVAIA does carry out a lot of activities, but it is quite difficult to find specific details about them. Now that is not surprising, given that even their headquarters is so nondescript!

Highway traffic

Tamil Nadu has about 61,500km of roads running across the state. Of them, roughly 9,200km are designated as state highways. There are not many that were conceptualized as highways and constructed accordingly; most of them are roads that were in existence and were given the title because of their importance. 

State Highway 109 was not one of those. There are stretches where SH109 has taken over existing paths, but more than half of it was specifically laid to connect the suburb of Pallikaranai with Thoraipakkam. In doing so, it cuts through the Pallikaranai Marsh, which has now been designated a reserve forest. 

Getting on to this stretch of SH109 early in the day, one is bound to spot many of Chennai's bird watchers. On both sides of the road, there are literally thousands of birds to be seen and that brings both amateur and professional ornithologists in sizeable flocks. But this place also attracts folks with a different passion: a fairly smooth and straight road, with minimal traffic, is the ideal stretch for the power vehicles to vroom away. In a 20 minute span, we saw a couple of Audis, a Porsche and a Harley open up their valves and fly away!

Riders' dream

There is a Harley's Road in Chennai, but it is in danger of losing its identity. The Chennai dealership of Harley-Davidson was opened in late 2011. It has been quite low key (as in, "How come I didn't know about it for so long?!"), but then, the other luxury automobile brands in Chennai - Porsche, Jaguar - have also been low key. Harley has its showroom in Wallace Garden. I am sure this dealership has met its sales targets for the year; there seem to be quite a few Harleys roaring around Chennai. 

Roaring is probably the wrong word to use. This was a company that tried to trademark the sound of its machines. In 1981, Harley-Davidson was 'rescued', after a dozen years of being a division of AMF through a management buy-out led by Vaughn Beals. Soon after that, the company tried to claim that the 'potato-potato-potato' sound of its engines was unique and distinctive. A long and tedious application process was contested at every stage by other motorcycle makers; at the turn of the millenium, the company dropped the application, with a spokesperson saying "...Harley-Davidson owners from around the world ... told me repeatedly that there is nothing like the sound of a Harley-Davidson motorcycle..."

In India, that sound is spread through the eight dealerships that Harley has. (No, make that nine, for the dealership at Kochi opens today). This one at Chennai is called the Coromandel Harley-Davidson.  I am afraid to go any closer, for I always think of Harley-Davidson as the 'Belle dame sans merci'. I am enthralled enough, as it is!

Old wheels

Once upon a time, there were the Matchless, Norton, or Triumph. With the British still looming large over India, these motorcycles were the objects of desire for young men in India. Somehow they died out and were replaced by bikes from Czechoslovakia - the Jawa and the Yezdi, which ruled the hearts of young men despite a bit of a knocking from the 'Bobby' bike - the Rajdoot getting a big leg up thanks to the 1973 movie. And then came the Japs, Suzuki, Honda, Yamaha and Kawasaki, in the 1980s. Of late, the newcomers have been from across the world - BMW, Harley Davidson, Triumph, Ducati, Hyosung - each of them carving out their niche in the market.

Through all of that, one company has been chugging along. First as the British company, then as an Indian company.  Enfield India practically took over the motorcycling heritage of Royal Enfield. Headquartered in Madras, Enfield had one brand - and what a brand it was! - the Bullet, which was all machismo. When the Japanese 100cc motorcycles landed in India, the 350cc Bullet scoffed: an ad from that time said, "Let the boys have their toys. It takes a man to ride the Bullet". Yet, in what appeared to be a flanking strategy, Enfield India also launched the 50cc Silver Plus and Explorer, keeping two other higher-end brands of the defunct German motorcycle maker Zundapp, Enterprise and Fury, in reserve. 

None of those brands or bikes survive today. Enfield India is now known as Royal Enfield and is a unit of Eicher, which also makes commercial vehicles and autoparts. But Enfield's bikes still look almost the same as they did 70 years ago - compare the new one, decked out for its puja, with the picture of a Bullet of the 1940s from this link!