In about 2 hours from now, the fans would be out in full strength. Before the movie begins, many of them would clamber on top of the 70-foot cutout of the hero and pour litres of milk over it, garland it, light camphor around it and do everything they can to let the world know that they are looking forward to this movie being a success. That's a decade-old practice whenever The Superstar's movies are released. In recent days, they have also begun holding blood donation camps, distributing free food and suchlike things to balance the mania with some meaning.
And all of that did happen yesterday for this movie, not just in Chennai, but in Bangalore, Hyderabad and New Delhi, too. After all there's only one Superstar in India!