Get Your Cyclocross Wheels from Ben's Cycle Wheelbuilder

The biggest upgrade you can make to your cyclocross bike is the wheelset.

Ben's Cycle is one of the few bike shops to offer a wheel builder service in the store and on our website.  You can select any hub - White Industries, Shimano, Chris King, and others, pair it up with exactly the rim you want, and we'll build the wheels for free.

One of the Milwaukee Bicycle Company Racing Team members recently build up a one set of wheels with White Industry hubs and Velocity Major Tom tubular rims, and another with the same hubs and a HED Belgium rim in order to test out the durability of each rim.

Rear wheels built with White hubs, one with Major Tom rim, the other with HED Belgium

By ordering from us, you get exactly what you want, from number of spoke holes to color. And the price is usually a lot less than a pre-built set of wheels. 

Add to that our pre-season tire gluing special for $55 a wheelset, less if you buy the tires from us, and you're going to be able to get a lot more wheel than you thought possible. 

Of course, you can still buy pre-built Shimano, SRAM, Hed, Zipp, and other wheelsets at Ben's Cycle with tubular and clincher rims, disc and non-disc hubs. If there's something you're looking for, we can get what you need.

Cyclocross Tubular Gluing Super Special from Ben's Cycle

While tubulars are without a doubt the best way to go in cyclocross, gluing them can be a messy and time-consuming challenge.

That's why you should let the experienced technicians at Ben's Cycle glue them for you.

photo by Craig Daemmrich

We're running a pre-season special on tubular gluing: 

• We'll glue up a set of tubulars on your wheels for $55. This includes one layer of CX Tape, and at least six layers of glue. 

• Want more? Buy a set of tubulars from us such as the awesome Challenge Chicane, and we'll drop the gluing price to $25.

• Even more? Build a set of wheels with our wheelbuilder program, buy the tubulars from us, and get the gluing done for FREE!

View This: How Velocity Bicycle Rims are Made

  Velocity Rims have been a very popular choice for cyclists and for good reason, because they are the USA made.  They offer a variety of styles of rims specific to mtb, road, bmx, cyclocross, touring and even bike polo.  They're distributing warehouse is located a hob, skip and a jump over lake Michigan from us, which allows Ben's Cycle to offer super fast delivery and availability.
  Head over to our web store and take a look at our selection!  If you don't see the exact rim you're looking for, then let us know and we'll get it for you.