The countercultural idea has become capitalist orthodoxy, its hunger for transgression upon transgression, change for the sake of change, now perfectly suited to an economic-cultural regime that runs on ever-faster cyclings of the new; its taste for self-fulfillment and its intolerance for the confines of tradition now permitting vast latitude in consuming practices and lifestyle experimentation."
and:
That frenzied sensibility of pure experience, life on the edge, immediate gratification, and total freedom from moral restraint which the Beats first propounded back in those heady days..an official style of the consumer society.
and:
It is capitalism..that is “the bull in the china shop of human history. The market economy, now global in scale, is by its nature corrosive of all established hierarchies and certainties….”[D. Rieff].
That's Thomas Frank from way back in 1993 (The Baffler (online)). Remarkably prescient.
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