At The Edge

Sushmita Sen in BPL refrigerator Ad dated July 1999. Found in Gentleman Magazine.

Find the aircraft in he Picture Above and do clock yourself while you are scanning objects in this neat trick image. A fun and smart old ad for India Online Limited. Gives new meaning to finding needle in a haystack. Found it in A&M, Advertising and Marketing Magazine, May 1997.

Summer. Summer. Summer. Bottles of Rooh Afza. Sweet and syrupy. Red of rose and life. But it doesn't smell just of roses.   Sharbat from Hamdard. Available and popular also in Pakistan and Bangladesh. The ingredients. Names impress that it may be an elixir. Sugar syrup. Pineapple juice, Dhania, Gajar, Khurfa, Tarbooz, Palak, Pudina, Hara Ghia, Kasni, Muaqqa, Sandal Sufed, Khas Hindi, Chharila, Gul Nilofar, Berg Gawzaban, Keora, Orange Juice and Rosa damascena.  The summer drink since 1907. Completely friendly. Completely Natural. An ad for Rooh Afza, June 2000, Gentleman Magazine.

from Gentleman Magazine (that really was the name) dated January 1999 Bandook Ke Peeche Kya Hai? Nuts. Really Nuts.

What the hell was Y2K bug? A recall: Since the early days of computing systems, computer programs stored year data only using two digits, for example, 1990 was stored as 90. Why was it a problem? Well, consequently, these computer programs could not distinguish between the year 2000 and the year 1900 because in the system both of them would have been represented as 00. And according to still some other programming conventions, year 2000 could be represented as 19100. Why such an oversight? Well, probably, during those not so heedy early days of computers, no programmer believed that human race would be using the same computer systems when we reach the start of the new millennium(did that mean the start of year2000 or the end of 2000?). Surely flying cars couldn't be managed using such primitive computer systems and logic. And some other people hopefully believed that the world would end well before the start of year 2000, so why worry about a silly thing like date convention. But...

Discovery Channel makes waves at the top The recent Equitrend Survey in the U.S ranks Discovery Channel as the No. 1 media brand in terms of quality. Incidentally, it also ranks us as the No.3 brand amongst the 282 major consumer brands measured, putting us ahead of names like Mercedes Benz, Levi's Jean, Disney World and Sony. With such oceans of admiration and regard, can you think of a better pedestal for you advertising? Discovery Channel Explore your World TM - 16-31 May, 1997 A&M: Advertising and Marketing Magazine Discovery Channel had recently came to India and this particular ad made good use of Jaws.

If your sales are looking a little off-colour, check out Cartoon Network. Kids of all ages love us because we have the biggest library of eye-goggling, rib tickling Toons on the planet. They're totally off the wall, so call Cartoon Network and discover how Toon Power can give message a total lift-off. - May, 1997 A&M: Advertising and Marketing Magazine In the early day of this channel, among other Cartoon Network regulars like Tom and Jerry, Scooby Doo and guys from Loony Toons, one could also find Space Ghost , Herculoids and Touche Turtle . And then at 8 PM, the kiddie channel would transform into a channel for grown-ups and in its TNT avatar offered you flicks like Get Carter and Logan's Run .

Calcutta's Women Have Something That other Women Don't Charm, Yes. The Zest for Life, Yes. And HMV-FM to keep her company on weekday afternoons. Capture the women power of 4.22 Lakh Household.* Read Them Through Woman's Hour RPG Enterprise HMV FM Calcutta Monday to Friday 2 PM To 3 PM on Radio 107 MHz * Source: Marg Survey October 1996 Found it in A&M, Advertising and Marketing Magazine, 16-31 May 1997. This is from a time when Kolkata was still Calcutta (changed in 2000 but in effect since 2001) and Indian was experimenting with FM. According to the book, The Radio Jockey Hand Book : The first private FM station was launched in Chennai in 1977. FM operators were allowed to take up time slots. Prasar Bharati stopped private players from airing in 1998 and Times FM and Radio Mid-Day had to shut shop. On the 6th of July 1999, the Union Government announced that it would allow private players to operate FM radio stations across the country. This gave private F...

Gentleman magazine: Publishers: Express Publications (Madurai) ltd. They also published Andhra Prabha Illustrated Weekly, Malayalam Vaarika and Cinema Express. Some of the regular columnists and names from the magazine: Adil Jussawalla,  Farrukh Dhondy, Sudeep Sen (Literary) Pradeep Sebastian (Literary and films), you bought a fat book by James Wood just because he recommended it, writes a popular co coulum for The Hindu Jaideep Varma [ blog ] and Leslie Matthew (Music) Rohit Gupta (for the stories 'Salmon day' and 'The pinhole camera'' in the 'Waking up in the year 2020' special) Sarnath Banerjee (Graphic comic series Road to Harappa) -0- Image on right: Cover of August 1998 issue dedicated to The magic of movies.  It has a great write up by T G Vaidyanathan titled 'The Romance of Movies: From Kiss Kiss to Bang Bang'.

 After Smoke. before Anything. Pop one of these mints into your mouth. welcome back to mint-condition breath. Candico's After Smoke  The breath freshner found the ad in A&M, Advertising and Marketing Magazine, 15 October 1999 The actual iconic photograph, popularly known as ' V–J day in Times Square ' and described as 'Sailor kissing girl in Times Square' at the end of World War II, was captured by Alfred Eisenstaedt on August 14, 1945 at Times Square. This famous picture of a sailor kissing a young nurse at the Times Square - an impromptu celebration following the announcement of  Japanese surrender and the end of World War 2, was first published in LIFE magazine . -0- found the ad in A&M, Advertising and Marketing Magazine, 15 October 1999

Found these classic ads in a piece titled Humour in Advertising , Gentleman magazine, June 2000 Papa's Cafe The manager has personally passed all the water served here. Improve Your English. We have over twenty part-time and full-time courses to help you read write and speech (sorry, speak) correct English. The British Council Agency: Ogilvy & Mather Singapore New York  Lotto Hey, you never know Agency: DDB Needham It's our contribution to road safety, may we point out that drinkers of our beer will never drink and drive, because after three nobody ever remembers where they parked the car. Ad created by Neil French for XO Beer (cerveza) Classic Ad for Alka Seltzer Claudine went to the Ladies to power her nose. In Paris, you drop the 'd' Ad for Pernod Fils The pregnant pause.Make sure you're not the father  The Economist Agency: Abbott Mead Vickers We have chosen not to disturb your Sunday morning with a ...

Copy: Alok Nanda Art: Vikas Gaitonde Agency: Trikaya Grey Got'ya! No better way to describe baby models. Probably one of the funniest and smartest Indian print advertisement ever. In the year 1993, this simple 30cm ad, published on some inside page of Newspapers, caught the attention of almost everyone and drew smiles. -0- You can check out another Trikaya Grey classic ad here