Showing posts with label conferences. Show all posts
Showing posts with label conferences. Show all posts
Sunday, October 27, 2013
BitsDuJour at Business of Software
BitsDuJour will be attending Business of Software this week in Boston. This specialist conference is everything we like about the software industry. It doesn't reply on sponsors so everyone who attends is really there because they are putting their software business first. We're looking forward to seeing you there!
Tuesday, March 5, 2013
Why is Performance Marketing is the New Affiliate Marketing?
Next week BitsDuJour will be at the Performance Marketing Insights Conference in New York, March 12-13th.
"Performance Marketing" is a new term that is quickly replacing "Affiliate Marketing", so why the need for a new term? Well affiliate marketing covers a huge range of terms, from sites like us at BitsDuJour where we are paid by vendors as a percentage of a sale that we refer. Affiliate marketing is now huge, with companies like Amazon and eBay making huge sums, and spreading the wealth to their affiliates. Affiliate marketing covers anything from those long long website pages that keep on selling and selling, until exhausted you either purchase or simply give up. Performance Marketing is aimed at more established sellers. Companies that have heir own customer support, send their own emails, and run full advertising and marketing campaigns, not to mention social media campaigns.
Since the changes in the Google algorithm last year, a lot of the traditional affiliate marketers in the software space have suffered. Gone are the days that affiliate marketers could simply put up a download site with content from the PAD directory. These sites all had the same content, the same screenshots, the same apps, and at last Google has pushed them down in the search rankings so that the software seeking public no longer has hundreds of the same listing repeated over and over again.
Regardless of your views on the new term, we hope to see you in New York next week. A big thanks to our friends at iAffiliateManagement for the invite!
"Performance Marketing" is a new term that is quickly replacing "Affiliate Marketing", so why the need for a new term? Well affiliate marketing covers a huge range of terms, from sites like us at BitsDuJour where we are paid by vendors as a percentage of a sale that we refer. Affiliate marketing is now huge, with companies like Amazon and eBay making huge sums, and spreading the wealth to their affiliates. Affiliate marketing covers anything from those long long website pages that keep on selling and selling, until exhausted you either purchase or simply give up. Performance Marketing is aimed at more established sellers. Companies that have heir own customer support, send their own emails, and run full advertising and marketing campaigns, not to mention social media campaigns.
Since the changes in the Google algorithm last year, a lot of the traditional affiliate marketers in the software space have suffered. Gone are the days that affiliate marketers could simply put up a download site with content from the PAD directory. These sites all had the same content, the same screenshots, the same apps, and at last Google has pushed them down in the search rankings so that the software seeking public no longer has hundreds of the same listing repeated over and over again.
Regardless of your views on the new term, we hope to see you in New York next week. A big thanks to our friends at iAffiliateManagement for the invite!
Thursday, August 12, 2010
Join us at the Affiliate Summit
Summer is conference season, which means a lot of travel. We're happy that next week is the Affiliate Summit, and even happier that it's on our home turf in New York City. The Affiliate Summit East 2010 runs from August 15th to 17th and is a major event of the affiliate industry, in fact, it's huge. So if you want to escape the crowd this is your chance to meet me us in person.
So if you're making the trip please drop us a note and we'll be happy to meet up and show you our home town.
Monday, July 26, 2010
The Essentials in Successful Software Promotions - Video
The following presentation was part of the Software Industry Conference on Friday July 16th 2010. The sound is recorded at a very quiet level so please turn up your volume.
Part 1:
Part 2:
Part 3:
Friday, June 11, 2010
Software Industry Conference in Dallas in July, 2010
The 20th Annual Software Industry Conference (SIC) will be held on July 15 - 17, 2010 in Dallas, Texas at the Hyatt Regency DFW Hotel.
The Software Industry Conference is a three day event that culminates with a Networking Gala Dinner that gives software developers and publishers an opportunity to form partnerships and alliances. The conference also includes dozens of informative, educational breakout sessions covering a wide variety of topics that are critical to the success of Independent Software Developers (ISVs).
What's more, Nico Westerdale from Iconico/BitsDuJour will be speaking on "Do The Math – The Essentials in Successful Software Promotions" on Friday July 16th at 10.15 as part of the conference. You're welcome to peruse the full schedule and attend any of the seesions.
The conference includes more than forty educational seminars and presentations that are designed to help developers sell more software. Presentations by industry experts include topics such as profiting from Google Adwords, marketing more effectively, providing income-producing customer support, working with translation and localization services, sending press releases, developing Software as a Service (SaaS) applications, avoiding legal pitfalls, reducing chargebacks, and creating affiliate networks.
The conference allows plenty of time to network with other software developers and software industry service providers. The conveniently-located daily breakfasts in the Hyatt Regency DFW Hotel make it easy for conference attendees to meet and socialize with fellow industry members. You can even attend the annual meetings and luncheons of two industry trade associations, ESC and ASP.
The casual SIC conferences are known for their family-friendly atmosphere. Many software developers turn their trips to SIC into mini-vacations.
As always, the conference will present awards to honor developers in several key software categories. SIC's Exhibit Night features the best software development products and services from leading industry vendors.
Registration at the door costs $299(US), or costs $249 if you register online http://www.sic.org/register.asp by July 13. Deeply discounted hotel rooms at the Hyatt Regency DFW are available to all conference attendees.
For more information about SIC 2010, visit http://www.sic.org
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Members of the press are invited to request free conference passes.
About SIC
The annual Software Industry Conference has been presented continuously since 1991. Each year, the conference focuses attention on the try-before-you-buy software development industry, its people, and the many fine applications that come from it.
The conference has grown dramatically since in recent years. In addition, the conference honors software developers with a series of annual awards, recognizing new and innovative software products created and marketed by smaller development companies.
Current sponsors for the 2010 SIC include Alta Web Works, asknet AG, Association of Shareware Professionals, Avangate, Inc., cleverbridge, Digital River, DP Directory, Inc., Elfring Fonts, Inc., Emurasoft, Inc., K Software, Lincoln Beach Software, NotePage, Inc., Paypro Global, Inc., Plimus, SoftCity, Software Promotions Ltd., The Utility Factory, and TRIUS, Inc.
For more information about SIC, visit http://www.sic.org/. To schedule interviews with Sue Pichotta or other conference directors, contact Sue on suep@siaf.org
Friday, July 31, 2009
Software Industry Conference 2009
This year's 2009 Software Industry Conference was no disappointment. With some great speakers and great company it was an excellent chance to put some faces to names that we knew only by email and newsgroup postings.
This year we spent a lot of time talking in the hospitality suites, here's who was on hand:
Nico and Roger hang out in the BitsDuJour exhibition booth on Friday night. We had a lot of familiar faces and some new ones stop by, a really great night.
We had some tasty "bytes" on offer on the exhibition night too.
Most of the e-commerce providers were on hand at the SIC this year. We caught up with the new e-commerce company UpClick.
This year we spent a lot of time talking in the hospitality suites, here's who was on hand:
- Association of Shareware Professionals
- Avangate
- cleverbridge
- Digital River
- Shareware Promotions Ltd.
- Softonic
- Tucows
Nico and Roger hang out in the BitsDuJour exhibition booth on Friday night. We had a lot of familiar faces and some new ones stop by, a really great night.We had some tasty "bytes" on offer on the exhibition night too.
Nico chats with Oliver Grahl, who tops the BitsDuJour 
Mike Dulin cracks jokes at the Most of the e-commerce providers were on hand at the SIC this year. We caught up with the new e-commerce company UpClick.
Rik Roberts shows how a real man should perform at the Wednesday, July 15, 2009
Software Industry Conference
Catch us at the Software Industry Conference in Boston tomorrow and all weekend. Stop by our BitsDuJour exhibition booth Friday night and score yourself some free BitsDuJour goodies!
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