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SKAdNetwork 4.0 is out, let’s build your strategy

SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.

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The impact of Apple’s SKAN cannot be overstated. Read and learn how to optimize SKAdNetwork campaigns on Meta, Google, TikTok & Snap.

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How should marketers map their conversion value schemes? To answer, we looked at data from our Conversion Studio and analyzed 600+ apps.

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As part of our new series of blog posts that focus on SKAdNetwork innovation, this post discusses organic (unattributed) data in the post iOS 14 era.

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In yesterday’s WWDC 2021, Apple announced several more privacy updates for iOS, including a key update to SKAdNetwork.

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Deep dive into SKAdNetwork conversion values and learn how to maximize their potential to measure and predict the value of your campaign.

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Learn how imitating potential fraudulent behavior can help construct a fraud manipulation path, to identify potential SKAdNetwork weaknesses.

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We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.

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Here's a list of the most common misconceptions existing in the industry about SKAdNetwork, based on broad discussions we've conducted recently.

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The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?