Search Off the Record Google
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- Technology
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Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
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Internationalization & hreflang
Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what's making managing international, multi-language websites easier.
Resources:
Episode transcript → https://goo.gle/sotr078-transcript
Docs for international and multilingual sites → https://goo.gle/3WtolAL
How x-default can help you → https://goo.gle/3Y8AdKB
Web Almanac hreflang usage in 2022 → https://goo.gle/4bKX2Hv
Hreflang tags generator by Aleyda Solis → https://goo.gle/4bVRVEI
Merkle Hreflang testing tool → https://goo.gle/3WaWbKj
Hreflang Builder → https://goo.gle/4cW8fGi
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast -
Rendering JavaScript for Google Search
In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the mysterious "iteratorect" was. They also discuss what's the DOM, if all pages get rendered, how long it takes and what website owners should look out for when building JavaScript-driven websites.
Resources:
Episode transcript → https://goo.gle/sotr077-transcript
JavaScript SEO basics → https://goo.gle/3W0XnjB
Fixing search-related JavaScript issues → https://goo.gle/3S2bMdY
Google I/O 2019 presentation → https://goo.gle/4bCdZ6M
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast -
Transcript for Inside Search Quality: Using metrics and data science to improve Search
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Inside Search Quality: Using metrics and data science to improve Search
In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is changing over time, and how to think about E-E-A-T and the Search Quality Rater Guidelines.
Resources:
Episode transcript → https://goo.gle/sotr076-transcript
BERT paper → https://goo.gle/3XroKpe
E-E-A-T for site owners → https://goo.gle/4c5E0fQ
Search Quality Rater Guidelines → https://goo.gle/3z07OvN
Improving Search with Rigorous Testing → https://goo.gle/45x7OQ0
Day in a life of a Search Quality Product Manager → https://goo.gle/3z087GX
Meet Data Scientists at Google → https://goo.gle/3xzZ67c
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast -
Cosmic Rays & Crawlers: When Google Search is under the weather
How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners.
Resources:
Episode transcript → https://goo.gle/sotr075-transcript
Google Search Status Dashboard → https://goo.gle/3Vcs9pi
Lifecycle of an issue → https://goo.gle/3KsgjCe
SRE Playbook's chapter on troubleshooting → https://goo.gle/3V9NPCj
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Speaker: John Mueller, Lizzi Sassman, Gary Illyes
Products Mentioned: Search Console - General -
Transcript for Cosmic Rays & Crawlers: When Google Search is under the weather
Customer Reviews
Love it an very informative
Translator
Looking forward to learning more and more every day
I feel so occupied in this space, and at the same time, I feel fulfilled. I hope I make a difference in this community. Please let me know if there’s anything I can do to make myself useful and make life better at the same time. Thank you
Mr.Lester Johnson
I signed up for the 3 month subscription for $72.99 in June 2023 and YouTube has been billing me $82 per month since June 2023! I want a complete refund return now! Don’t bill customer one price and ignore promotional charges!