Major Breaking toy news: Hasbro has landed the rights to produce toys based on the popular science fiction series Star Trek. No formal details were announce other than they would launch with the next Star Trek movie in May 2013.

A posting on StarTrek.com does make mention of KREO toys being part of the agreement, meaning ships from the Star Trek universe will be represented with the brick building toys.

This news comes just a few days before Toy Fair in New York City, which typically showcases major new releases from toy manufacturers and designers. It is unlikely that any new Star Trek toys will be on display since the first release isn’t due for over a year.

Previously, Star Trek toys were handled by Playmates. They launched a relatively well received line for the 2009 Star Trek movie, but the second wave of figures was delayed to to June 2010 and then ultimately cancelled.

[Read the rest of this entry…]

I was worried these clips would stop coming after the initial launch of the line this summer, but I’m delighted to say a new holiday themeed KREO stop motion clip has been released. Watch it above and let us know what you think of these adorable clips and the KREO construction brand in the comments.

I am really loving these shorts. Hasbro’s KRE-O construction block brand has put up another video on youtube. This time its a talent show spoof done in stop motion animation. Enjoy!

Also watch our BotCon 2011 interview with Colleen Doody, brand manager for the Transformers KREO line: [Read the rest of this entry…]

We’ve talked about KREO before on this site, but now that the KREO kits have hit toy shelves, the marketing push has hit full steam. Here, we have a fantastic example of stop-motion animation using KREO kits and Kreon figures. Love these types of shorts.

We talk about the new KRE-O Tranformers with brand manager Colleen Doody.