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Blued (app)

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Blued
Original author(s)Geng Le
Initial release2012; 12 years ago (2012)
Stable release
2.8.16 / March 14, 2019
Operating systemiOS and Android
Available inEnglish, Spanish, French, Portuguese, Italian, Indonesian, Japanese, Korean, Thai, Vietnamese, Simplified Chinese, Traditional Chinese
TypeSocial network
WebsiteBlued.com

Blued is currently the largest gay social network app in the world.[1] Launched in 2012 in China, the app now has over 40 million users worldwide in 193 countries. The application is available on Android and iOS.[2] Its features include verified profiles, live broadcasting, a timeline, and group conversations. In 2016, the app was valued at 600 million dollars.[3]

History

For 12 years, Geng Le (aka Ma Baoli), a married police officer in northern China, secretly ran Danlan.org, a website for gay people.[citation needed] In 2012, when his superiors discovered the website, Geng Le lost his family and job. Committed to the legitimisation of same-sex relationships in China, he created Blued, the first Chinese gay social network app.[citation needed]

Today, Blued employs over 200 staff at its headquarters in Beijing, China, and has recently opened new offices in London, UK, and India to overview the rapid expansion of the app overseas. Within 4 years, Blued has become the largest gay social network in the world with over 27 million registered users.[3][4]

In 2016, Blued partnered with Hornet, a social networking platform for gay and bisexual men.[5][6] Commenting on the global partnership between Blued and Hornet, Hornet president Sean Howell declared: “Gay apps have evolved over the past few years to more fully engage users, who demand a richer, mobile experience”.[7]

See also

References

  1. ^ "Social app Blued's beta version has reached the UK". December 21, 2016. Retrieved December 22, 2016.
  2. ^ "Blued - Official Website (EN)".
  3. ^ a b Hernández, J.C. (December 16, 2016). "Building a Community, and an Empire, With a Gay Dating App in China". New York Times. Retrieved December 22, 2016.
  4. ^ "Blued - Official Website (CN)". Retrieved December 22, 2016.
  5. ^ Armand du Plessis (December 16, 2016). "Hornet and Blued, Enter Into First Global Cooperation". Hornet. Archived from the original on March 23, 2022. Retrieved December 22, 2016.
  6. ^ @blued (December 20, 2016). "Gay social apps, Blued and Hornet, enter into first global cooperation. @HornetApp" (Tweet) – via Twitter.
  7. ^ McCormick, Joseph Patrick (December 18, 2016). "Gay dating apps Hornet and Blued enter global partnership". Retrieved December 22, 2016 – via pinknews.co.uk.
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